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Advertising claims: Claims Substantiation and Consumer Perception – Part 2

Last week, we offered tips on how to take consumer perception into account when planning claim substantiation research to evaluate support for your advertising claims. Today, we continue the...

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Claim Substantiation

Advertising Claims: Claims Substantiation and Consumer Perception

When planning claim substantiation research to evaluate support for a new advertising claim, it’s important to look beyond “literal" claim substantiation and also consider the messages that consumers...

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Claim Substantiation

Frequently Asked Questions about Surveys for IP Cases

As a follow-up to our webinar, “Survey Evidence in Intellectual Property (and other) Litigation,” Applied Marketing Science answers a few questions about surveys for intellectual property cases.

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Trademark

AMS Webinar: Conjoint Analysis for Class Action Litigation

Conjoint analysis surveys are one of the most powerful tools available to provide a basis for the calculation of damages in class action litigation. Yet, despite the increasing use of such surveys,...

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Conjoint Analysis

AMS-Affiliated Survey Expert Ravi Dhar Named Second-Most Productive Marketing Scholar of Decade

The American Marketing Association (AMA) recently ranked Dr. Ravi Dhar, a survey research expert affiliated with Applied Marketing Science, Inc., as the second-most productive marketing scholar of...

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News

United States District Court District of Minnesota grants class certification in security software class action case based on conjoint survey

In re: Devi Khoday And Danise Townsend v. Symantec Corp. and Digital River, Inc., Civil No. 11-180 (JRT/TNL) , Class Certification Ruling March 19, 2015

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Class Action/Class Certification, Conjoint Analysis

New Hampshire US District Court grants class certification in Dial soap case based on conjoint survey

In re: Dial Complete Marketing MDL Case No. 11-md-2263-SM and Sales Practices Litigation ALL CASES Opinion No. 2017 DNH 051 dated March 27, 2017

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Class Action/Class Certification, Conjoint Analysis

Northern California US District Court grants class certification in Lenovo class action case based on conjoint survey

In re: LENOVO ADWARE LITIGATION Case No. 5:15-md-02624-RMW, Class Certification Ruling Oct. 27, 2016

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Class Action/Class Certification, Conjoint Analysis

Barker Boatworks Granted Summary Judgment in Trade Dress Dispute with Yellowfin Yachts

Recently in the Middle District of Florida (8:15-cv-00990-SDM-TGW), United States District Judge Steven D. Merryday granted the motion for summary judgment by defendant Barker Boatworks, LLC, after...

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Daubert, Likelihood of Confusion, Survey Rebuttal Critique, Trademark

AMS Announces New Survey Research Expert Affiliate, Dr. Himanshu Mishra

WALTHAM, MA, February 10, 2017 – Applied Marketing Science, Inc. (AMS) is pleased to announce that Dr. Himanshu Mishra has affiliated with the firm’s Litigation Support practice.

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News

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