Applied Marketing Science (AMS) is proud to announce that Brian Sowers and Jacqueline A. Chorn, Ph.D. have both been recently selected to serve on committees for the International Trademark...
The benefits of powerful advertising claims are numerous, but often powerful claims require substantiation. Innovations in technology platforms have encouraged many companies to approach claim...
Recently, under the National Advertising Division (NAD), Colgate-Palmolive Company (Colgate) brought a challenge against GlaxoSmithKline Consumer Healthcare (GSK) for its “#1 Dentist Recommended...
Following a challenge by Johnson & Johnson Consumer, Inc. (J&J) at the National Advertising Division (NAD), the NAD recommended that Mommy Bliss, Inc. (Mommy Bliss) discontinue all performance, speed...
Repro-Med Systems (RMS) and EMED Technologies (EMED) are both manufacturers of medical devices and have been fighting in court for years claiming that the other party made false and deceptive...
In the recent case, Combe Incorporated v. Dr. August Wolff GmbH & Co. KG Arzneimittel, Civil Action No. 1:17-cv-00935 (E.D. Va. May 23, 2019), the U.S. District Court for the Eastern District of...
AMS had a great time at the International Trademark Association’s 2019 Annual Meeting in our hometown of Boston! We enjoyed reuniting with friends and colleagues at events and meeting the many ...
AMS Survey Expert Brian Sowers and other members of the AMS Litigation Support team answer a few questions from their recent webinar, Proving Irreparable Harm with Consumer Surveys.
Consumer surveys can be a powerful tool to prove or disprove likelihood of confusion in TTAB cases. A failure to conduct one may ultimately result in the Board, even with little to no evidence,...
In a recent case, Puma sought a preliminary injunction against Forever 21, after the popular fashion retailer began producing an alleged knock-off of Puma’s Fenty Creeper sneaker, as well as the Fur...