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Join Us in Boston for the INTA 2019 Annual Meeting

Come meet our litigation team during the 141st INTA Annual Meeting, hosted in our hometown of Boston, MA! Last year’s meeting was the largest to date, with over 9500 attendees from 140 countries.

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News, Conference

What Makes a Survey for Litigation Successful?

Surveys have become a routine form of evidence for courts in cases involving trademarks and deceptive advertising. Although it may appear simple to design a survey (don’t you simply write some...

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The Importance of Consumer Surveys in Establishing Secondary Meaning

A trademark has acquired secondary meaning when it becomes recognized as a specific good or service originating from a single source. Trademarks that are considered to be merely descriptive of the...

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Trademark, Secondary Meaning

Surveys Used to Determine Secondary Meaning

If a proposed trademark or service mark is not inherently distinctive, it may be registered on the Principal Register only upon proof of acquired distinctiveness, or "secondary meaning." In order to...

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Trademark, Secondary Meaning

Letter From the President

Dear Friends, 

2019 is a notable year for AMS, as we will mark the 30th anniversary of our founding. As we celebrate this milestone, it is worth reflecting on all that we have achieved and our hopes...

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The Value of Proposing Conjoint Analysis in Support of Damages Models for Class Certification

A recent decision by a California court sheds light on the value of proposing conjoint analysis to support a damages model in class certification.

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Class Action/Class Certification, Conjoint Analysis

AMS Provides Persuasive Rebuttal in Backyard BBQ Infringement Matter

In a recent case in the Eastern District of North Carolina (Variety Stores, Inc. v Wal-Mart Stores, Inc., Civil Action No. 5:14-cv-00217), the jury found Wal-Mart guilty of willful infringement of...

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Likelihood of Confusion, Trademark

Frequently Asked Questions about Consumer Perception Surveys in False Advertising Matters

AMS Survey Experts, Jacqueline Chorn and Brian Sowers, answer a few questions from their recent webinar "Consumer Perception Surveys in False Advertising Matters".

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False Advertising

Frequently Asked Questions about Field Support for Litigation Research

As a follow-up to our webinar, Applied Marketing Science answers a few questions about offering field support for litigation research.

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From Development to Defense: The Comprehensive Advertising Claims Process

Claims development is the process of developing effective advertising and packaging claims that drive sales and strengthen brands.

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Claim Substantiation

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