Claims development is the process of developing effective advertising and packaging claims that drive sales and strengthen brands.
Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or just internal counseling. Yet, despite the...
Dr. Pepper/Seven Up Inc. will not have to face a class-action lawsuit filed by a woman who claimed diet soda did not help her lose weight. In his Aug. 21 order, Judge William Orrick of the U.S....
Consumer surveys for trademark infringement cases can be a powerful and persuasive piece of evidence. However, a failure to follow accepted survey standards opens up a survey to criticism which may...
By Angela McCue
An often overlooked but critical component of any survey conducted for litigation is field. Field is the phase of the study in which the data is collected that will be used for...
AMS had a great time at the International Trademark Association’s 2018 Annual Meeting in Seattle, reuniting with friends and colleagues, and learning about the newest developments in trademark law....
As the third installment in our Meet the Experts Series, we'll be speaking to survey expert Jacqueline Chorn. Jacqueline Chorn is a Senior Manager and Survey Expert in the Litigation Support practice
Last month, Adnan Syed, whose murder charges are discussed in the popular podcast, “Serial”, was granted a new trial by the Maryland Court of Special Appeals. However, as is referenced in TCMA.com’s ...
In the second installment of our Meet the Experts Series, we'll be speaking to survey expert Brian Sowers.
Applied Marketing Science (AMS) will be attending the INTA 140th Annual Meeting in scenic Seattle, WA, and we want to meet you! INTA is the world’s largest and most widely attended trademark event,...