In the case Threshold Enterprises, Ltd. v. Pressed Juicery, Inc., the U.S. District Court for the Northern District of California granted Defendant’s motion to cancel the mark “Wellness Shot” on the...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Juanjuan Zhang has affiliated with the firm’s Litigation Support practice.
In the case, San Antonio Winery, Inc. and Merritt Estate Winery, Inc. v. Enovation Brands, Inc., Civil Action No. 20-20515-Civ-Scola (S.D. Fla. Feb 24, 2020), the U.S. District Court for the Southern...
Jacqueline Chorn, Ph.D. recently represented Applied Marketing Science at the 2019 ANA/BAA Conference in San Diego, leading a roundtable on the “Best practices for online consumer perception...
In 2012, fifty-five parishes of The Episcopal Church in South Carolina disassociated from the national Episcopal Church organization over disagreements with various policies of the national church....
Applied Marketing Science (AMS) is proud to announce that Brian Sowers and Jacqueline A. Chorn, Ph.D. have both been recently selected to serve on committees for the International Trademark...
The benefits of powerful advertising claims are numerous, but often powerful claims require substantiation. Innovations in technology platforms have encouraged many companies to approach claim...
Recently, under the National Advertising Division (NAD), Colgate-Palmolive Company (Colgate) brought a challenge against GlaxoSmithKline Consumer Healthcare (GSK) for its “#1 Dentist Recommended...
Following a challenge by Johnson & Johnson Consumer, Inc. (J&J) at the National Advertising Division (NAD), the NAD recommended that Mommy Bliss, Inc. (Mommy Bliss) discontinue all performance, speed...
Repro-Med Systems (RMS) and EMED Technologies (EMED) are both manufacturers of medical devices and have been fighting in court for years claiming that the other party made false and deceptive...