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Lack of a Consumer Survey May Have “Shot” Down a Defense of Non-Genericness

In the case Threshold Enterprises, Ltd. v. Pressed Juicery, Inc., the U.S. District Court for the Northern District of California granted Defendant’s motion to cancel the mark “Wellness Shot” on the...

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Genericness, Trademark

Juanjuan Zhang Has Affiliated with the Firm's Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Juanjuan Zhang has affiliated with the firm’s Litigation Support practice.

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A Consumer Survey May Have Been the Best Pairing with this Wine

In the case, San Antonio Winery, Inc. and Merritt Estate Winery, Inc. v. Enovation Brands, Inc., Civil Action No. 20-20515-Civ-Scola (S.D. Fla. Feb 24, 2020), the U.S. District Court for the Southern...

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Likelihood of Confusion, Trademark, Secondary Meaning

AMS Survey Expert Jacqueline Chorn Presents at 2019 ANA/BAA Conference

Jacqueline Chorn, Ph.D. recently represented Applied Marketing Science at the 2019 ANA/BAA Conference in San Diego, leading a roundtable on the “Best practices for online consumer perception...

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Applied Marketing Science's Likelihood of Confusion Survey is Found to be Persuasive in Supporting Motion for Summary Judgment and Permanent Injunction

In 2012, fifty-five parishes of The Episcopal Church in South Carolina disassociated from the national Episcopal Church organization over disagreements with various policies of the national church....

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Likelihood of Confusion

Brian Sowers and Jacqueline Chorn, Ph.D. selected to serve on INTA Committees

Applied Marketing Science (AMS) is proud to announce that Brian Sowers and Jacqueline A. Chorn, Ph.D. have both been recently selected to serve on committees for the International Trademark...

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Reasons to Hire a Third Party to Substantiate Your Advertising Claims

The benefits of powerful advertising claims are numerous, but often powerful claims require substantiation.  Innovations in technology platforms have encouraged many companies to approach claim...

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Surveys Support GlaxoSmithKline's Use of Dentist Recommended Brand Claims

Recently, under the National Advertising Division (NAD), Colgate-Palmolive Company (Colgate) brought a challenge against GlaxoSmithKline Consumer Healthcare (GSK) for its “#1 Dentist Recommended...

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Claim Substantiation, False Advertising

Mommy's Bliss Gripe Water Claims Recommended by NAD to be Discontinued Due to Weak Supporting Evidence

Following a challenge by Johnson & Johnson Consumer, Inc. (J&J) at the National Advertising Division (NAD)the NAD recommended that Mommy Bliss, Inc. (Mommy Bliss) discontinue all performance, speed...

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Claim Substantiation

Court requests non-anecdotal evidence of consumer deception in review of a motion for preliminary injunction in a false advertising case

Repro-Med Systems (RMS) and EMED Technologies (EMED) are both manufacturers of medical devices and have been fighting in court for years claiming that the other party made false and deceptive...

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False Advertising

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