As a follow-up to Part 1 of our claims webinar, “Make a Statement: Why Claim Substantiation Matters,” Jacqueline Chorn from Applied Marketing Science summarizes some of the factors you may want to...
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As a follow-up to Part 1 of our claims webinar, “Make a Statement (PART 1): Why claim substantiation matters”, Jacqueline Chorn from Applied Marketing Science provides some pre-planning tips before...
One of the most widely used and accepted methods for establishing trademark infringement is to conduct a likelihood of confusion survey among the relevant consumer population. Survey evidence in...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Robert Palmatier has affiliated with the firm’s Litigation Support practice.
In the recent TTAB decision (Omaha Steaks International, Inc. v. Greater Omaha Packing Co., Inc., Consolidated Opposition No. 91213527 and Cancellations Nos. 92059629 and 92059455), Applied Marketing...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Harry Lawless has affiliated with the firm’s Litigation Support practice.
An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. Please join Applied Marketing Science (AMS) on November 7th, 2017 at 2 pm EST for a half-hour webinar where...
In the end, a consumer survey helped carry the day for Booking.com.
Before commissioning a trademark dilution survey, plaintiffs must first establish that its senior mark is famous. One of the most widely used and accepted methods for establishing fame is to conduct...
Litigants in false advertising matters can often underestimate the impact of consumer surveys in proving or refuting allegations of deception. One example is Trex Co. v CPG International, two...