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Vans Skates to Preliminary Injunction with AMS Surveys

Vans, Inc. and VF Outdoor, LLC. v Walmart, Inc. et al., Case No. 8:21-cv-01876-DOC-KES

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Likelihood of Confusion, Secondary Meaning

Applied Marketing Science Sponsoring 2022 ABA-IPL Section Annual Meeting

Applied Marketing Science (AMS) will be sponsoring the upcoming 2022 ABA-IPL Section Annual Meeting, taking place in-person in Washington, D.C., from April 5th-7th. The Annual Meeting is a gathering...

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Join Us at the 2021 Annual INTA Meeting

Come and virtually meet the Applied Marketing Science (AMS) litigation support team at the world’s premier intellectual property (IP) event, the INTA 2021 Annual Meeting Virtual+. The 2021 Annual...

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Trademark, Conference

Jury finds for Dr. Martens in trade dress trademark dispute

AIRWAIR INTERNATIONAL LTD., Plaintiff, v. PULL & BEAR ESPANA SA, et al., Defendants.(Case No. 19-cv-07641-SI)

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Survey Conducted by AMS Expert Brian Sowers Pivotal in Class Certification

Andrew Roley v. Google LLC, Case No. 18-cv-07537-BLF

Google established its Local Guides program in early 2015 whereby locals photograph and comment on businesses and locations around the world in ord
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Judge Rules Conjoint Analysis Using Real-World Supply-Side Data Satisfies Daubert

Vicky Maldonado, et al. v. Apple, Inc., et al., Case No. 3:16-cv-04067-WHO, Order on Motion to Decertify Class and Exclude Expert Report, Ruling May 14, 2021 

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Conjoint Analysis

Class Certification Granted Against Rite Aid Corporation Based on Proposed AMS Conjoint Survey

Thomas Bailey v Rite Aid Corporation, Case No. 4:18-cv-06926 YGR, Class Certification Ruling April 28, 2021

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Class Action/Class Certification

Applied Marketing Science Sponsoring ABA IPL Spring Virtual Conference

Applied Marketing Science (AMS) will be sponsoring the ABA IPL Spring Virtual Conference, taking place April 7th through the 16th. Join our team for over 30 CLE programs, presentations by acclaimed...

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AMS Experts Discuss Key Issues in Lanham Act Surveys in IP Litigator Magazine

Consumer surveys can provide valuable empirical evidence in Lanham Act matters, class actions, and many other types of litigation. Sometimes survey may be the only way to obtainrelevant evidence. ...

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Deceptive Advertising, Likelihood of Confusion, News, Trademark

Patricia Yanes Named a Principal of Applied Marketing Science, Inc.

Applied Marketing Science, Inc., a leading-edge market research and consulting firm, is pleased to announce that Patricia Yanes has been named a Principal in the firm, recognizing her as an emerging...

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Conjoint Analysis, News

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