Applied Marketing Science, Inc. (AMS) recently hosted a webinar, "Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation,” which is now available on demand so you can...
Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming 2023 National Advertising Division (NAD) annual conference, which will take place in Philadelphia, PA, from September 19th to...
Conjoint analysis is widely utilized by plaintiffs as a basis for damages calculations in class action matters. Join Principal andSurvey ExpertPatricia Yanes, Principal and Practice Lead Jason Och,...
Applied Marketing Science, Inc. (AMS) Principal and Testifying Survey Expert Brian Sowers will join Roger Colaizzi of Venable LLP and members of the DC Bar for a 1-hour CLE-accredited webinar...
Applied Marketing Science, Inc. (AMS) is a proud sponsor of the 2023 INTA Annual Meeting (Virtual Only) conference.
With his forthcoming book, Dr. Adam Alter, professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business, provides a guide for consumers...
In the latest edition of the Meet the Expert series, we’ll be speaking to Ms. Patricia Yanes, who has recently joined the Applied Marketing Science, Inc. (AMS) network of testifying survey experts....
Adidas America Inc. v. Thom Browne Inc., No. 1:21-cv-05615-JSR-RWL, SD of New York
Applied Marketing Science, Inc. (AMS) is pleased to announce that Principal and Discrete-Choice Methodology Lead Patricia Yanes will be joining the firm’s expanding network of testifying survey...
Monster Energy Company v. BeastUp LLC, No. 2:17-cv-01605-KJM-JDP, ED of California