Case: Guardant Health, Inc. v Natera, Inc. Case No. 3:21-cv-04062, ND of California
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Senior Manager Amanda T. Bulian has joined the firm’s expanding network of...
Deceptive Advertising, Class Action/Class Certification, Genericness, Likelihood of Confusion, News, Trademark, False Advertising, Secondary Meaning
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Amanda Ford has been named a principal of AMS, recognizing her distinguished...
Applied Marketing Science, Inc. (AMS) recently attended, and was a proud sponsor of, the 2024 National Advertising Division (NAD) Conference in New York City, Charting the Global Future of Ad Law.
Applied Marketing Science, Inc. (AMS) is excited to announce that Raquel Mendizábal Martell, Ph.D., Manager in the Litigation Support Practice at AMS, is a recipient of Hope College’s 10 Under 10...
Applied Marketing Science, Inc. (AMS) Survey Expert Brian Sowers and John Strand, a shareholder in Wolf, Greenfield & Sacks, P.C.’s Trademark & Copyright Practice, will discuss the role of consumer...
Deceptive Advertising, Genericness, Likelihood of Confusion, Trademark, False Advertising, Webinar, Secondary Meaning
Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming National Advertising Division (NAD) Annual Conference, Charting the Global Future of Ad Law, which will take place at The...
Applied Marketing Science, Inc. (AMS) is pleased to share our recently updated conjoint analysis resource. Conjoint analysis is a survey technique and discrete-choice model used in market research to...
Applied Marketing Science, Inc. (AMS) recently participated in the 2024 International Trademark Association (INTA) Annual Meeting in Atlanta, Georgia, as an exhibitor and sponsor. AMS Principal and...
Genericness, Likelihood of Confusion, Patent Infringement, Trademark, Conference, False Advertising, Secondary Meaning
Alongside participating as a supporting sponsor of the 2024 International Trademark Association (INTA) Annual Meeting, Applied Marketing Science, Inc. (AMS) will be exhibiting in the Innovation...