The 2026 National Advertising Division (NAD) Conference, “Ad Law in Motion,” brought together advertising, legal, academic, and industry professionals to discuss emerging trends and challenges in...
The Ninth Circuit's decision in Rusoff v. The Happy Group, Inc. offers a simple reminder for litigants in consumer deception cases: survey evidence is only as valuable as its ability to support the...
Deceptive Advertising, Class Action/Class Certification, False Advertising
Applied Marketing Science, Inc. (AMS) is proud to return as a sponsor of the National Advertising Division (NAD) Annual Conference, Ad Law in Motion. This year’s conference will take place in New...
AMS Principal and Testifying Survey Expert Brian Sowers will be joining Jeff Margulies, Partner at Norton Rose Fulbright, and Felicia Boyd, Norton Rose Fulbright’s Head of Brands, United States, for...
Brian Sowers, Applied Marketing Science, Inc. (AMS) Survey Expert, and Jared Kagan, counsel in Debevoise & Plimpton LLP’s Intellectual Property group, discussed the role of consumer surveys in...
In a significant ruling for consumer protection cases relying on survey evidence, the U.S. District Court for the Southern District of New York denied Bayer’s motion for partial summary judgment and...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome Suneal Bedi, J.D., Ph.D., an authority in consumer behavior and intellectual property,...
In a recent class action decision forO’Connor v. Ford Motor Co., Case No. 19-cv-5045, the U.S. District Court for the Northern District of Illinois delivered a significant win for the plaintiffs’...
Brian Sowers, Applied Marketing Science, Inc. (AMS) Survey Expert, and Jared Kagan, counsel in Debevoise & Plimpton LLP’s Intellectual Property group, will discuss the role of consumer surveys in...
Applied Marketing Science, Inc. (AMS) recently participated in the 2026 American Bar Association Intellectual Property Law Section Annual Meeting (IPLSPRING) at the Omni Hotel Shoreham in Washington,...