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Letter From the President

Dear Friends, 

2019 is a notable year for AMS, as we will mark the 30th anniversary of our founding. As we celebrate this milestone, it is worth reflecting on all that we have achieved and our hopes...

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The Value of Proposing Conjoint Analysis in Support of Damages Models for Class Certification

A recent decision by a California court sheds light on the value of proposing conjoint analysis to support a damages model in class certification.

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Class Action/Class Certification, Conjoint Analysis

AMS Provides Persuasive Rebuttal in Backyard BBQ Infringement Matter

In a recent case in the Eastern District of North Carolina (Variety Stores, Inc. v Wal-Mart Stores, Inc., Civil Action No. 5:14-cv-00217), the jury found Wal-Mart guilty of willful infringement of...

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Likelihood of Confusion, Trademark

Frequently Asked Questions about Consumer Perception Surveys in False Advertising Matters

AMS Survey Experts, Jacqueline Chorn and Brian Sowers, answer a few questions from their recent webinar "Consumer Perception Surveys in False Advertising Matters".

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False Advertising

Frequently Asked Questions about Field Support for Litigation Research

As a follow-up to our webinar, Applied Marketing Science answers a few questions about offering field support for litigation research.

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From Development to Defense: The Comprehensive Advertising Claims Process

Claims development is the process of developing effective advertising and packaging claims that drive sales and strengthen brands.

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Claim Substantiation

AMS/Venable LLP Webinar: Consumer Surveys in Advertising Law

Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matteror just internal counseling. Yet, despite the...

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News, Webinar

Would a False Advertising Survey Have Carried “Weight”?

Dr. Pepper/Seven Up Inc. will not have to face a class-action lawsuit filed by a woman who claimed diet soda did not help her lose weight. In his Aug. 21 order, Judge William Orrick of the U.S....

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False Advertising

The Importance of Selecting a Proper Control

Consumer surveys for trademark infringement cases can be a powerful and persuasive piece of evidence. However, a failure to follow accepted survey standards opens up a survey to criticism which may...

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Trademark, Likelihood of Confusion

Fieldwork for Litigation Research: Laying the Foundation for Quality Data

By Angela McCue

An often overlooked but critical component of any survey conducted for litigation is field. Field is the phase of the study in which the data is collected that will be used for...

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