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Northern California US District Court grants class certification in Lenovo class action case based on conjoint survey

In re: LENOVO ADWARE LITIGATION Case No. 5:15-md-02624-RMW, Class Certification Ruling Oct. 27, 2016

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Class Action/Class Certification, Conjoint Analysis

Barker Boatworks Granted Summary Judgment in Trade Dress Dispute with Yellowfin Yachts

Recently in the Middle District of Florida (8:15-cv-00990-SDM-TGW), United States District Judge Steven D. Merryday granted the motion for summary judgment by defendant Barker Boatworks, LLC, after...

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Daubert, Likelihood of Confusion, Survey Rebuttal Critique, Trademark

AMS Announces New Survey Research Expert Affiliate, Dr. Himanshu Mishra

WALTHAM, MA, February 10, 2017 – Applied Marketing Science, Inc. (AMS) is pleased to announce that Dr. Himanshu Mishra has affiliated with the firm’s Litigation Support practice.

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News

AMS Announces New Survey Research Expert Affiliate, Dr. Nathan Novemksy

WALTHAM, MA, February 1, 2017 – Applied Marketing Science, Inc. (AMS) is pleased to announce that Dr. Nathan Novemsky has affiliated with the firm’s Litigation Support practice.

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News

Court Upholds Use of Conjoint Analysis for Calculating Classwide Damages

The Ninth Circuit recently upheld the certification of a consumer class alleging that “all natural” labels on ConAgra's Wesson cooking oil misled customers who were concerned about genetically...

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Class Action/Class Certification, Conjoint Analysis

Walmart Stores Ordered to Disgorge to Variety Stores, Inc. Over $32,000,000

Recently in the Eastern District of North Carolina (5:14-CV-217-BO), United States District Judge Terrence W. Boyle ordered Walmart Stores to disgorge to Variety Stores, Inc. over $32,000,000 in...

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News, Trademark

AMS Co-Founder Professor John R. Hauser Receives Honorary Doctorate from the Erasmus School of Economics

On Wednesday, Nov. 8, 2016, Erasmus University celebrated its 103rd Dies Natalis (anniversary celebrations) with the theme “Consumer Behaviour in the Digital Economy.”

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News

AMS Announces New Survey Research Expert Affiliate

WALTHAM, MA, July 5, 2016 – Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. David Stewart has affiliated with the firm’s...

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News

With No Survey for Support, Bodipedic Mark is Put to Rest

A November 13, 2015 TTAB decision (Dan Foam ApS v. Innocor, Inc., Cancellation No. 92054201 resulted in the cancellation of the Bodipedic and design trademark based on a likelihood of confusion...

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Trademark

TTAB Ruling Precludes Subsequent Litigation (as Predicted)

The Supreme Court ruled in B&B Hardware, Inc. v. Hargis Industries that a TTAB ruling can have (in certain cases) a “preclusive effect” on subsequent actions in federal court (see earlier blog entry ...

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Trademark

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