--- title: Consumer Litigation Surveys for Complex Legal Matters Blog (5) description: Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. (5) --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [Webinar Recording Available for “Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation”](https://blog.ams-litigation.com/webinar-recording-available-for-using-conjoint-analysis-as-a-basis-for-damages-calculations-in-class-action-litigation) Applied Marketing Science, Inc. (AMS) recently hosted a webinar, "[Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation,](https://ams-litigation.com/webinars-on-demand/using-conjoint-analysis-as-a-basis-for-damages-calculations-in-class-action-litigation/)” which is now available on demand so you can... [read more →](https://blog.ams-litigation.com/webinar-recording-available-for-using-conjoint-analysis-as-a-basis-for-damages-calculations-in-class-action-litigation) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [Webinar](https://blog.ams-litigation.com/tag/webinar) ## [AMS Sponsoring 2023 National Advertising Division Conference](https://blog.ams-litigation.com/ams-sponsoring-2023-national-advertising-division-conference) Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming [2023 National Advertising Division (NAD) annual conference](https://bbbprograms.swoogo.com/NAD2023), which will take place in Philadelphia, PA, from September 19th to... [read more →](https://blog.ams-litigation.com/ams-sponsoring-2023-national-advertising-division-conference) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Conference](https://blog.ams-litigation.com/tag/conference), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [Upcoming Webinar: Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation](https://blog.ams-litigation.com/upcoming-webinar-using-conjoint-analysis-as-a-basis-for-damages-calculations-in-class-action-litigation) Conjoint analysis is widely utilized by plaintiffs as a basis for damages calculations in class action matters. Join Principal andSurvey Expert[Patricia Yanes](https://ams-litigation.com/survey-experts/patricia-yanes/), Principal and Practice Lead [Jason Och](https://ams-litigation.com/staff/jason-och/),... [read more →](https://blog.ams-litigation.com/upcoming-webinar-using-conjoint-analysis-as-a-basis-for-damages-calculations-in-class-action-litigation) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [Webinar](https://blog.ams-litigation.com/tag/webinar) ## [AMS Principal and Survey Expert Brian Sowers to Discuss Surveys in IP Litigation with DC Bar](https://blog.ams-litigation.com/ams-principal-and-survey-expert-brian-sowers-to-discuss-surveys-in-ip-litigation-with-dc-bar-1) Applied Marketing Science, Inc. (AMS) Principal and Testifying Survey Expert [Brian Sowers](https://hubs.ly/Q01q8R9B0) will join Roger Colaizzi of Venable LLP and members of the DC Bar for a 1-hour CLE-accredited webinar... [read more →](https://blog.ams-litigation.com/ams-principal-and-survey-expert-brian-sowers-to-discuss-surveys-in-ip-litigation-with-dc-bar-1) [Trademark](https://blog.ams-litigation.com/tag/trademark), [Webinar](https://blog.ams-litigation.com/tag/webinar) ## [AMS Sponsoring INTA Annual Meeting Live+ 2023](https://blog.ams-litigation.com/ams-sponsoring-inta-annual-meeting-live-2023) Applied Marketing Science, Inc. (AMS) is a proud sponsor of the 2023 INTA Annual Meeting (Virtual Only) conference. [read more →](https://blog.ams-litigation.com/ams-sponsoring-inta-annual-meeting-live-2023) [Trademark](https://blog.ams-litigation.com/tag/trademark), [Conference](https://blog.ams-litigation.com/tag/conference) ## [Dr. Adam Alter, Authority on Consumer Behavior and AMS-Affiliated Litigation Survey Expert, Publishes Anatomy of a Breakthrough](https://blog.ams-litigation.com/dr.-adam-alter-authority-on-consumer-behavior-and-ams-affiliated-litigation-survey-expert-publishes-anatomy-of-a-breakthrough) With his forthcoming book, [Dr. Adam Alter,](https://ams-litigation.com/survey-experts/adam-alter/) professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business, provides a guide for consumers... [read more →](https://blog.ams-litigation.com/dr.-adam-alter-authority-on-consumer-behavior-and-ams-affiliated-litigation-survey-expert-publishes-anatomy-of-a-breakthrough) ## [Meet the Expert: Ms. Patricia Yanes, MBA](https://blog.ams-litigation.com/meet-the-expert-patricia-yanes) In the latest edition of the Meet the Expert series, we’ll be speaking to Ms. Patricia Yanes, who has recently joined the Applied Marketing Science, Inc. (AMS) network of testifying survey experts.... [read more →](https://blog.ams-litigation.com/meet-the-expert-patricia-yanes) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action) ## [Thom Browne Wins Trademark Infringement Case Against Adidas](https://blog.ams-litigation.com/thom-browne-wins-trademark-infringement-case-against-adidas) *Adidas America Inc. v. Thom Browne Inc., No.  1:21-cv-05615-JSR-RWL, SD of New York* [read more →](https://blog.ams-litigation.com/thom-browne-wins-trademark-infringement-case-against-adidas) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [AMS Announces Principal Patricia Yanes as Testifying Survey Expert with Specialty in Conjoint Analysis](https://blog.ams-litigation.com/ams-announces-principal-patricia-yanes-as-testifying-survey-expert-with-specialty-in-conjoint-analysis) Applied Marketing Science, Inc. (AMS) is pleased to announce that Principal and Discrete-Choice Methodology Lead [Patricia Yanes](https://ams-litigation.com/survey-experts/patricia-yanes/) will be joining the firm’s expanding network of testifying survey... [read more →](https://blog.ams-litigation.com/ams-announces-principal-patricia-yanes-as-testifying-survey-expert-with-specialty-in-conjoint-analysis) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [News](https://blog.ams-litigation.com/tag/news) ## [AMS Survey Results Cited in Monster Energy’s Successful Trademark Infringement Suit vs. BeastUp](https://blog.ams-litigation.com/ams-survey-results-cited-in-monster-energys-successful-trademark-infringement-suit-vs.-beastup) *Monster Energy Company v. BeastUp LLC, No. 2:17-cv-01605-KJM-JDP, ED of California* [read more →](https://blog.ams-litigation.com/ams-survey-results-cited-in-monster-energys-successful-trademark-infringement-suit-vs.-beastup) [Trademark](https://blog.ams-litigation.com/tag/trademark) Page 5 of 15 [3](https://blog.ams-litigation.com/page/3) [4](https://blog.ams-litigation.com/page/4) [5](https://blog.ams-litigation.com/page/5) [6](https://blog.ams-litigation.com/page/6) [7](https://blog.ams-litigation.com/page/7) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (20)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (20)](https://blog.ams-litigation.com/tag/false-advertising) - [Class Action/Class Certification (17)](https://blog.ams-litigation.com/tag/class-action) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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