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Insights from the 2024 National Advertising Division Conference

Applied Marketing Science, Inc. (AMS) recently attended, and was a proud sponsor of, the 2024 National Advertising Division (NAD) Conference in New York City, Charting the Global Future of Ad Law.

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Deceptive Advertising, Conference, False Advertising

Dr. Mendizábal Martell Receives Award from Alma Mater and Is Nominated for WIRe MRX Diversity Champion Award

Applied Marketing Science, Inc. (AMS) is excited to announce that Raquel Mendizábal Martell, Ph.D., Manager in the Litigation Support Practice at AMS, is a recipient of Hope College’s 10 Under 10...

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News

AMS Survey Expert Brian Sowers and Wolf Greenfield Shareholder John Strand to Present CLE-Eligible Webinar on the Role of Consumer Surveys in IP Litigation

Applied Marketing Science, Inc. (AMS) Survey Expert Brian Sowers and John Strand, a shareholder in Wolf, Greenfield & Sacks, P.C.’s Trademark & Copyright Practice, will discuss the role of consumer...

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Deceptive Advertising, Genericness, Likelihood of Confusion, Trademark, False Advertising, Webinar, Secondary Meaning

AMS Sponsoring 2024 National Advertising Division Conference

Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming National Advertising Division (NAD) Annual Conference, Charting the Global Future of Ad Law, which will take place at The...

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Deceptive Advertising, Conference, False Advertising

How Conjoint Analysis Can be Used as a Basis for Damages Calculations in Class Action Litigation: View the Updated Resource from AMS

Applied Marketing Science, Inc. (AMS) is pleased to share our recently updated conjoint analysis resource. Conjoint analysis is a survey technique and discrete-choice model used in market research to...

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Class Action/Class Certification, Conjoint Analysis

Trademark Surveys, AI, and Lobsters: Thank You for Joining AMS at the 2024 INTA Annual Meeting

Applied Marketing Science, Inc. (AMS) recently participated in the 2024 International Trademark Association (INTA) Annual Meeting in Atlanta, Georgia, as an exhibitor and sponsor. AMS Principal and...

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Genericness, Likelihood of Confusion, Patent Infringement, Trademark, Conference, False Advertising, Secondary Meaning

Meet the AMS Litigation Support Team at the 2024 INTA Annual Meeting

Alongside participating as a supporting sponsor of the 2024 International Trademark Association (INTA) Annual Meeting, Applied Marketing Science, Inc. (AMS) will be exhibiting in the Innovation...

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Trademark, Conference

Join AMS at the 2024 International Trademark Association (INTA) Annual Meeting

Applied Marketing Science, Inc. (AMS) is proud to participate in the upcoming 2024 International Trademark Association (INTA) Annual Meeting, which will take place at the Georgia World Congress...

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Trademark, Conference

AMS Survey Expert Brian Sowers Selected to Serve on INTA Trademark Reporter Committee

Applied Marketing Science, Inc. (AMS) is proud to announce that Principal and Litigation Survey Expert Brian Sowers has been selected to serve on The Trademark Reporter Committee at International...

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News, Trademark

AMS Presenting Session on Dark Patterns at 2023 ANA Masters of Advertising Law Conference

Applied Marketing Science, Inc. (AMS) will be shining a light on "dark patterns" at the 2023 Association of National Advertisers (ANA) Masters of Advertising Law Conference, taking place in Orlando,...

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Deceptive Advertising, Conference, False Advertising

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