--- title: Consumer Litigation Surveys for Complex Legal Matters Blog | False Advertising description: False Advertising | Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [Highlights from the 2026 National Advertising Division Annual Conference](https://blog.ams-litigation.com/highlights-from-the-2026-national-advertising-division-annual-conference) The 2026 National Advertising Division (NAD) Conference, “Ad Law in Motion,” brought together advertising, legal, academic, and industry professionals to discuss emerging trends and challenges in... [read more →](https://blog.ams-litigation.com/highlights-from-the-2026-national-advertising-division-annual-conference) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation), [Conference](https://blog.ams-litigation.com/tag/conference), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [The Missing Link: What Rusoff Teaches Litigants About Aligning Survey Evidence with the Theory of Liability](https://blog.ams-litigation.com/the-missing-link-what-rusoff-teaches-litigants-about-aligning-survey-evidence-with-the-theory-of-liability) The Ninth Circuit's decision in *Rusoff v. The Happy Group, Inc.* offers a simple reminder for litigants in consumer deception cases: **survey evidence is only as valuable as its ability to support the...** [read more →](https://blog.ams-litigation.com/the-missing-link-what-rusoff-teaches-litigants-about-aligning-survey-evidence-with-the-theory-of-liability) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [AMS Continues Support of the National Advertising Division Conference as a 2026 Sponsor](https://blog.ams-litigation.com/ams-continues-support-of-the-national-advertising-division-conference-as-a-2026-sponsor) Applied Marketing Science, Inc. (AMS) is proud to return as a sponsor of the National Advertising Division (NAD) Annual Conference, *Ad Law in Motion.* This year’s conference will take place in New... [read more →](https://blog.ams-litigation.com/ams-continues-support-of-the-national-advertising-division-conference-as-a-2026-sponsor) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Conference](https://blog.ams-litigation.com/tag/conference), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [AMS Welcomes New Affiliate Dr. Lucas Carden, Research Scientist and Testifying Survey Expert](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr-lucas-carden-research-scientist-and-testifying-survey-expert) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome Lucas Carden, Ph.D., research scientist and managing partner of FocusMark, LLC, to its... [read more →](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr-lucas-carden-research-scientist-and-testifying-survey-expert) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [News](https://blog.ams-litigation.com/tag/news), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [Takeaways from the 2025 National Advertising Division Annual Conference](https://blog.ams-litigation.com/takeaways-from-the-2025-national-advertising-division-annual-conference) The 2025 National Advertising Division (NAD) Conference, “Leading the Way in Ad Law,” spotlighted how AI, influencer marketing, and teen-focused campaigns are reshaping the advertising landscape.... [read more →](https://blog.ams-litigation.com/takeaways-from-the-2025-national-advertising-division-annual-conference) [Conference](https://blog.ams-litigation.com/tag/conference), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [AMS Principals to Share Research Expertise in BakerHostetler CLE Webinar on Consumer Perception Surveys](https://blog.ams-litigation.com/ams-principals-to-share-research-expertise-in-bakerhostetler-cle-webinar-on-consumer-perception-surveys) Principal and Testifying Survey Expert [Brian M. Sowers](https://ams-litigation.com/survey-experts/brian-sowers/) and Principal and Assistant Practice Lead [Amanda Ford](https://ams-litigation.com/staff/amanda-ford/) of Applied Marketing Science’s Litigation Support practice will be sharing their survey... [read more →](https://blog.ams-litigation.com/ams-principals-to-share-research-expertise-in-bakerhostetler-cle-webinar-on-consumer-perception-surveys) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Webinar](https://blog.ams-litigation.com/tag/webinar) ## [AMS Survey Secures Historic False Advertising Verdict for Guardant Health, Inc.](https://blog.ams-litigation.com/ams-survey-secures-historic-false-advertising-verdict-for-guardant-health-inc) *Case: Guardant Health, Inc. v Natera, Inc. Case No. 3:21-cv-04062, ND of California* [read more →](https://blog.ams-litigation.com/ams-survey-secures-historic-false-advertising-verdict-for-guardant-health-inc) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [AMS Announces Amanda T. Bulian, MBA, as Testifying Expert, Specializing in Surveys for Trademark Infringement and False Advertising Matters](https://blog.ams-litigation.com/ams-announces-amanda-t.-bulian-mba-as-testifying-expert-specializing-in-surveys-for-trademark-infringement-and-false-advertising-matters) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Senior Manager Amanda T. Bulian has joined the firm’s expanding network of... [read more →](https://blog.ams-litigation.com/ams-announces-amanda-t.-bulian-mba-as-testifying-expert-specializing-in-surveys-for-trademark-infringement-and-false-advertising-matters) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [News](https://blog.ams-litigation.com/tag/news), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [Insights from the 2024 National Advertising Division Conference](https://blog.ams-litigation.com/insights-from-the-2024-national-advertising-division-conference) Applied Marketing Science, Inc. (AMS) recently attended, and was a proud sponsor of, the 2024 National Advertising Division (NAD) Conference in New York City, *Charting the Global Future of Ad Law*. [read more →](https://blog.ams-litigation.com/insights-from-the-2024-national-advertising-division-conference) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Conference](https://blog.ams-litigation.com/tag/conference), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [AMS Survey Expert Brian Sowers and Wolf Greenfield Shareholder John Strand to Present CLE-Eligible Webinar on the Role of Consumer Surveys in IP Litigation](https://blog.ams-litigation.com/ams-survey-expert-brian-sowers-and-wolf-greenfield-shareholder-john-strand-to-present-cle-eligible-webinar-on-the-role-of-consumer-surveys-in-ip-litigation-1) Applied Marketing Science, Inc. (AMS) Survey Expert [Brian Sowers](https://ams-litigation.com/survey-experts/brian-sowers/) and [John Strand](https://wolfgreenfield.com/professionals/strand-john-l), a shareholder in Wolf, Greenfield & Sacks, P.C.’s Trademark & Copyright Practice, will discuss the role of consumer... [read more →](https://blog.ams-litigation.com/ams-survey-expert-brian-sowers-and-wolf-greenfield-shareholder-john-strand-to-present-cle-eligible-webinar-on-the-role-of-consumer-surveys-in-ip-litigation-1) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Webinar](https://blog.ams-litigation.com/tag/webinar), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) Page 1 of 3 [1](https://blog.ams-litigation.com/tag/false-advertising/page/1) [2](https://blog.ams-litigation.com/tag/false-advertising/page/2) [3](https://blog.ams-litigation.com/tag/false-advertising/page/3) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (20)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (20)](https://blog.ams-litigation.com/tag/false-advertising) - [Class Action/Class Certification (17)](https://blog.ams-litigation.com/tag/class-action) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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