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Insights from the 2024 National Advertising Division Conference

Applied Marketing Science, Inc. (AMS) recently attended, and was a proud sponsor of, the 2024 National Advertising Division (NAD) Conference in New York City, Charting the Global Future of Ad Law.

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Deceptive Advertising, Conference, False Advertising

AMS Survey Expert Brian Sowers and Wolf Greenfield Shareholder John Strand to Present CLE-Eligible Webinar on the Role of Consumer Surveys in IP Litigation

Applied Marketing Science, Inc. (AMS) Survey Expert Brian Sowers and John Strand, a shareholder in Wolf, Greenfield & Sacks, P.C.’s Trademark & Copyright Practice, will discuss the role of consumer...

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Deceptive Advertising, Genericness, Likelihood of Confusion, Trademark, False Advertising, Webinar, Secondary Meaning

AMS Sponsoring 2024 National Advertising Division Conference

Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming National Advertising Division (NAD) Annual Conference, Charting the Global Future of Ad Law, which will take place at The...

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Deceptive Advertising, Conference, False Advertising

Trademark Surveys, AI, and Lobsters: Thank You for Joining AMS at the 2024 INTA Annual Meeting

Applied Marketing Science, Inc. (AMS) recently participated in the 2024 International Trademark Association (INTA) Annual Meeting in Atlanta, Georgia, as an exhibitor and sponsor. AMS Principal and...

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Genericness, Likelihood of Confusion, Patent Infringement, Trademark, Conference, False Advertising, Secondary Meaning

AMS Presenting Session on Dark Patterns at 2023 ANA Masters of Advertising Law Conference

Applied Marketing Science, Inc. (AMS) will be shining a light on "dark patterns" at the 2023 Association of National Advertisers (ANA) Masters of Advertising Law Conference, taking place in Orlando,...

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Deceptive Advertising, Conference, False Advertising

AMS Sponsoring 2023 National Advertising Division Conference

Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming 2023 National Advertising Division (NAD) annual conference, which will take place in Philadelphia, PA, from September 19th to...

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Deceptive Advertising, Conference, False Advertising

Jury Finds for FIGS, Inc., Rejecting All Claims of False Advertising

Strategic Partners, Inc. v. FIGS, Inc., Catherine (“Trina”) Spear, Heather Hasson; Case No. 2:19-cv-02286-JWH-KS (C.D. Cal.)

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False Advertising

Surges in False Advertising Cases Related to COVID-19

The U.S. Food and Drug Administration (FDA), the Federal Trade Commission (FTC), and the National Advertising Division (NAD) have been warning companies to avoid making fraudulent claims or implying...

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Deceptive Advertising, False Advertising

AMS Offers Free CLE-Eligible Webinar on Use of Survey Evidence in Intellectual Property Litigation

Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising matters, class actions, and many other types of litigation....

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Deceptive Advertising, Class Action/Class Certification, Likelihood of Confusion, Trademark, False Advertising, Webinar

Surveys Support GlaxoSmithKline's Use of Dentist Recommended Brand Claims

Recently, under the National Advertising Division (NAD), Colgate-Palmolive Company (Colgate) brought a challenge against GlaxoSmithKline Consumer Healthcare (GSK) for its “#1 Dentist Recommended...

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Claim Substantiation, False Advertising

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