Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming 2023 National Advertising Division (NAD) annual conference, which will take place in Philadelphia, PA, from September 19th to...
Strategic Partners, Inc. v. FIGS, Inc., Catherine (“Trina”) Spear, Heather Hasson; Case No. 2:19-cv-02286-JWH-KS (C.D. Cal.)
The U.S. Food and Drug Administration (FDA), the Federal Trade Commission (FTC), and the National Advertising Division (NAD) have been warning companies to avoid making fraudulent claims or implying...
Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising matters, class actions, and many other types of litigation....
Deceptive Advertising, Class Action/Class Certification, Likelihood of Confusion, Trademark, False Advertising, Webinar
Recently, under the National Advertising Division (NAD), Colgate-Palmolive Company (Colgate) brought a challenge against GlaxoSmithKline Consumer Healthcare (GSK) for its “#1 Dentist Recommended...
Repro-Med Systems (RMS) and EMED Technologies (EMED) are both manufacturers of medical devices and have been fighting in court for years claiming that the other party made false and deceptive...
AMS Survey Experts, Jacqueline Chorn and Brian Sowers, answer a few questions from their recent webinar "Consumer Perception Surveys in False Advertising Matters".
Dr. Pepper/Seven Up Inc. will not have to face a class-action lawsuit filed by a woman who claimed diet soda did not help her lose weight. In his Aug. 21 order, Judge William Orrick of the U.S....
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