Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome Lucas Carden, Ph.D., research scientist and managing partner of FocusMark, LLC, to its...
Deceptive Advertising, Genericness, Likelihood of Confusion, News, Trademark, False Advertising, Secondary Meaning
The 2025 National Advertising Division (NAD) Conference, “Leading the Way in Ad Law,” spotlighted how AI, influencer marketing, and teen-focused campaigns are reshaping the advertising landscape....
Principal and Testifying Survey Expert Brian M. Sowers and Principal and Assistant Practice Lead Amanda Ford of Applied Marketing Science’s Litigation Support practice will be sharing their survey...
Case: Guardant Health, Inc. v Natera, Inc. Case No. 3:21-cv-04062, ND of California
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Senior Manager Amanda T. Bulian has joined the firm’s expanding network of...
Deceptive Advertising, Class Action/Class Certification, Genericness, Likelihood of Confusion, News, Trademark, False Advertising, Secondary Meaning
Applied Marketing Science, Inc. (AMS) recently attended, and was a proud sponsor of, the 2024 National Advertising Division (NAD) Conference in New York City, Charting the Global Future of Ad Law.
Applied Marketing Science, Inc. (AMS) Survey Expert Brian Sowers and John Strand, a shareholder in Wolf, Greenfield & Sacks, P.C.’s Trademark & Copyright Practice, will discuss the role of consumer...
Deceptive Advertising, Genericness, Likelihood of Confusion, Trademark, False Advertising, Webinar, Secondary Meaning
Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming National Advertising Division (NAD) Annual Conference, Charting the Global Future of Ad Law, which will take place at The...
Applied Marketing Science, Inc. (AMS) recently participated in the 2024 International Trademark Association (INTA) Annual Meeting in Atlanta, Georgia, as an exhibitor and sponsor. AMS Principal and...
Genericness, Likelihood of Confusion, Patent Infringement, Trademark, Conference, False Advertising, Secondary Meaning
Applied Marketing Science, Inc. (AMS) will be shining a light on "dark patterns" at the 2023 Association of National Advertisers (ANA) Masters of Advertising Law Conference, taking place in Orlando,...