--- title: "Trademark Surveys, AI, and Lobsters: Thank You for Joining AMS at the 2024 INTA Annual Meeting" description: Applied Marketing Science, Inc. recently participated in the 2024 International Trademark Association (INTA) Annual Meeting in Atlanta, Georgia, as an exhibitor and sponsor. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) - » - Trademark Surveys, AI, and Lobsters: Thank You for Joining AMS at the 2024 INTA Annual Meeting # Trademark Surveys, AI, and Lobsters: Thank You for Joining AMS at the 2024 INTA Annual Meeting Applied Marketing Science, Inc. (AMS) recently participated in the 2024 International Trademark Association (INTA) Annual Meeting in Atlanta, Georgia, as an exhibitor and sponsor. AMS Principal and Practice Lead Jason Och also led a Table Topic discussion during the Annual Meeting titled, “Exploring the Impact of Artificial Intelligence (AI), such as ChatGPT, in Consumer Surveys for IP Litigation.”  Our team was pleased to connect with attorneys, practitioners, and industry experts from around the world throughout the Annual Meeting. If you stopped by our booth, we hope you were able to spin our prize wheel, possibly winning our popular New England lobster plush toy, and had a chance to learn more about what we do.  The AMS Litigation Support Practice provides survey evidence and expert witness testimony for complex legal matters related to trademark and trade dress infringement, class action matters, false and deceptive advertising, and more.   We look forward to participating in the INTA 2025 Annual Meeting in San Diego, California, and we hope to see you there. If you have any questions about survey evidence or expert witness testimony for litigation, please reach out to Jason Och:  [![Contact Jason Och ](https://no-cache.hubspot.com/cta/default/3936175/e34773d2-4153-4bb6-9e9e-341ebed9a07a.png)](https://cta-redirect.hubspot.com/cta/redirect/3936175/e34773d2-4153-4bb6-9e9e-341ebed9a07a) **About Applied Marketing Science (AMS) **  Applied Marketing Science, Inc. (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters related to trademark and trade dress infringement, class action matters, false and deceptive advertising, and more. AMS is a trusted source of survey design, data analysis, and expert testimony. Our trademark survey experts have a strong understanding of the legal standards for survey research in both Lanham Act litigation and TTAB proceedings, including trademark and trade dress infringement cases involving likelihood of confusion, secondary meaning, genericness, dilution, and more.  [Genericness](https://blog.ams-litigation.com/tag/genericness) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion) [Patent Infringement](https://blog.ams-litigation.com/tag/patent-infringement) [Trademark](https://blog.ams-litigation.com/tag/trademark) [Conference](https://blog.ams-litigation.com/tag/conference) [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) Share this: Previous Next ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (59)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (23)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (18)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (18)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. You may unsubscribe at any time. ### Recent Posts ### Contact Us Applied Marketing Science 78 Blanchard Road, Suite 203 Burlington MA 01803   Phone: [781.250.6300](callto://17812506300) Email: [litigation@ams-inc.com](mailto:litigation@ams-inc.com) [AMS Corporate Site](http://www.ams-inc.com) ©2023 Applied Marketing Science, Inc. | [Sitemap](https://ams-litigation.com/sitemap_index.xml) | [Terms of Use](https://ams-litigation.com/terms-of-use/) | [Privacy Policy](https://ams-litigation.com/privacy-policy) - - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Juli Lin", "url" : "https://blog.ams-litigation.com/author/juli-lin" }, "dateModified" : "2024-06-27T22:02:13.037Z", "datePublished" : "2024-06-27T22:02:13.000Z", "headline" : "Trademark Surveys, AI, and Lobsters: Thank You for Joining AMS at the 2024 INTA Annual Meeting", "mainEntityOfPage" : { "@id" : "https://blog.ams-litigation.com/trademark-surveys-ai-and-lobsters-thank-you-for-joining-ams-at-the-2024-inta-annual-meeting", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.ams-litigation.com/hubfs/Applied-Marketing-Science-Litigation-Survey-Experts-2.jpg" }, "name" : "Applied Marketing Science" } } ```