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The Importance of Consumer Surveys in Establishing Secondary Meaning

A trademark has acquired secondary meaning when it becomes recognized as a specific good or service originating from a single source. Trademarks that are considered to be merely descriptive of the...

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Trademark, Secondary Meaning

Surveys Used to Determine Secondary Meaning

If a proposed trademark or service mark is not inherently distinctive, it may be registered on the Principal Register only upon proof of acquired distinctiveness, or "secondary meaning." In order to...

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Trademark, Secondary Meaning

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