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AMS Survey Key to Resolving Turf Dispute

Upmann Sanchez Turf and Landscape dba US Turf v US Turf, LLC, Case No. 2:21-CV-1749 JCM (DJA)

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Trademark, Secondary Meaning

Vans Skates to Preliminary Injunction with AMS Surveys

Vans, Inc. and VF Outdoor, LLC. v Walmart, Inc. et al., Case No. 8:21-cv-01876-DOC-KES

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Likelihood of Confusion, Secondary Meaning

A Consumer Survey May Have Been the Best Pairing with this Wine

In the case, San Antonio Winery, Inc. and Merritt Estate Winery, Inc. v. Enovation Brands, Inc., Civil Action No. 20-20515-Civ-Scola (S.D. Fla. Feb 24, 2020), the U.S. District Court for the Southern...

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Likelihood of Confusion, Trademark, Secondary Meaning

The Importance of Consumer Surveys in Establishing Secondary Meaning

A trademark has acquired secondary meaning when it becomes recognized as a specific good or service originating from a single source. Trademarks that are considered to be merely descriptive of the...

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Trademark, Secondary Meaning

Surveys Used to Determine Secondary Meaning

If a proposed trademark or service mark is not inherently distinctive, it may be registered on the Principal Register only upon proof of acquired distinctiveness, or "secondary meaning." In order to...

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Trademark, Secondary Meaning

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