Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Senior Manager Amanda T. Bulian has joined the firm’s expanding network of...
Deceptive Advertising, Class Action/Class Certification, Genericness, Likelihood of Confusion, News, Trademark, False Advertising, Secondary Meaning
Applied Marketing Science, Inc. (AMS) Survey Expert Brian Sowers and John Strand, a shareholder in Wolf, Greenfield & Sacks, P.C.’s Trademark & Copyright Practice, will discuss the role of consumer...
Deceptive Advertising, Genericness, Likelihood of Confusion, Trademark, False Advertising, Webinar, Secondary Meaning
Applied Marketing Science, Inc. (AMS) recently participated in the 2024 International Trademark Association (INTA) Annual Meeting in Atlanta, Georgia, as an exhibitor and sponsor. AMS Principal and...
Genericness, Likelihood of Confusion, Patent Infringement, Trademark, Conference, False Advertising, Secondary Meaning
Upmann Sanchez Turf and Landscape dba US Turf v US Turf, LLC, Case No. 2:21-CV-1749 JCM (DJA)
Vans, Inc. and VF Outdoor, LLC. v Walmart, Inc. et al., Case No. 8:21-cv-01876-DOC-KES
In the case, San Antonio Winery, Inc. and Merritt Estate Winery, Inc. v. Enovation Brands, Inc., Civil Action No. 20-20515-Civ-Scola (S.D. Fla. Feb 24, 2020), the U.S. District Court for the Southern...
A trademark has acquired secondary meaning when it becomes recognized as a specific good or service originating from a single source. Trademarks that are considered to be merely descriptive of the...
If a proposed trademark or service mark is not inherently distinctive, it may be registered on the Principal Register only upon proof of acquired distinctiveness, or "secondary meaning." In order to...
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