In the latest edition of the Meet the Expert series, we’ll be speaking to Ms. Patricia Yanes, who has recently joined the Applied Marketing Science, Inc. (AMS) network of testifying survey experts....
Thomas Bailey v Rite Aid Corporation, Case No. 4:18-cv-06926 YGR, Class Certification Ruling April 28, 2021
Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising matters, class actions, and many other types of litigation....
Debbie Krommenhock, et al., v Post Foods, LLC, Case No.3:16-cv-04958-WHO, Class Certification RulingMarch 9, 2020
A recent decision by a California court sheds light on the value of proposing conjoint analysis to support a damages model in class certification.
July 24, 2017
In re: Devi Khoday And Danise Townsend v. Symantec Corp. and Digital River, Inc., Civil No. 11-180 (JRT/TNL) , Class Certification Ruling March 19, 2015
In re: Dial Complete Marketing MDL Case No. 11-md-2263-SM and Sales Practices Litigation ALL CASES Opinion No. 2017 DNH 051 dated March 27, 2017
In re: LENOVO ADWARE LITIGATION Case No. 5:15-md-02624-RMW, Class Certification Ruling Oct. 27, 2016
The Ninth Circuit recently upheld the certification of a consumer class alleging that “all natural” labels on ConAgra's Wesson cooking oil misled customers who were concerned about genetically...