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How Conjoint Analysis Can be Used as a Basis for Damages Calculations in Class Action Litigation: View the Updated Resource from AMS

Applied Marketing Science, Inc. (AMS) is pleased to share our recently updated conjoint analysis resource. Conjoint analysis is a survey technique and discrete-choice model used in market research to...

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Class Action/Class Certification, Conjoint Analysis

Meet the Expert: Ms. Patricia Yanes, MBA

In the latest edition of the Meet the Expert series, we’ll be speaking to Ms. Patricia Yanes, who has recently joined the Applied Marketing Science, Inc. (AMS) network of testifying survey experts....

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Class Action/Class Certification

Class Certification Granted Against Rite Aid Corporation Based on Proposed AMS Conjoint Survey

Thomas Bailey v Rite Aid Corporation, Case No. 4:18-cv-06926 YGR, Class Certification Ruling April 28, 2021

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Class Action/Class Certification

AMS Offers Free CLE-Eligible Webinar on Use of Survey Evidence in Intellectual Property Litigation

Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising matters, class actions, and many other types of litigation....

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Deceptive Advertising, Class Action/Class Certification, Likelihood of Confusion, Trademark, False Advertising, Webinar

US District Court Grants Class Certification against Post Foods Based on AMS Conjoint Surveys

Debbie Krommenhock, et al., v Post Foods, LLC, Case No.3:16-cv-04958-WHO, Class Certification RulingMarch 9, 2020

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Class Action/Class Certification, Conjoint Analysis

The Value of Proposing Conjoint Analysis in Support of Damages Models for Class Certification

A recent decision by a California court sheds light on the value of proposing conjoint analysis to support a damages model in class certification.

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Class Action/Class Certification, Conjoint Analysis

Miami federal judge approves class action settlement based on AMS conjoint analysis survey

July 24, 2017

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Class Action/Class Certification, Conjoint Analysis, News

United States District Court District of Minnesota grants class certification in security software class action case based on conjoint survey

In re: Devi Khoday And Danise Townsend v. Symantec Corp. and Digital River, Inc., Civil No. 11-180 (JRT/TNL) , Class Certification Ruling March 19, 2015

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Class Action/Class Certification, Conjoint Analysis

New Hampshire US District Court grants class certification in Dial soap case based on conjoint survey

In re: Dial Complete Marketing MDL Case No. 11-md-2263-SM and Sales Practices Litigation ALL CASES Opinion No. 2017 DNH 051 dated March 27, 2017

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Class Action/Class Certification, Conjoint Analysis

Northern California US District Court grants class certification in Lenovo class action case based on conjoint survey

In re: LENOVO ADWARE LITIGATION Case No. 5:15-md-02624-RMW, Class Certification Ruling Oct. 27, 2016

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Class Action/Class Certification, Conjoint Analysis

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