Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that a recent court ruling marks a milestone in the use of conjoint analysis as a...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome newly affiliated expert Dr. Adam Alter, an authority on consumer behavior and...
Consumer surveys can provide valuable empirical evidence in Lanham Act matters, class actions, and many other types of litigation. Sometimes a survey may be the only way to obtain relevant evidence. ...
Deceptive Advertising, Likelihood of Confusion, News, Trademark
Applied Marketing Science, Inc., a leading-edge market research and consulting firm, is pleased to announce that Patricia Yanes has been named a Principal in the firm, recognizing her as an emerging...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Renée Richardson Gosline has affiliated with the firm’s Litigation Support...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Principal Jason Och has been named Practice Lead of the firm’s Litigation...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Juanjuan Zhang has affiliated with the firm’s Litigation Support practice.
Come meet our litigation team during the 141st INTA Annual Meeting, hosted in our hometown of Boston, MA! Last year’s meeting was the largest to date, with over 9500 attendees from 140 countries.
Dear Friends,
2019 is a notable year for AMS, as we will mark the 30th anniversary of our founding. As we celebrate this milestone, it is worth reflecting on all that we have achieved and our hopes...
Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or just internal counseling. Yet, despite the...