--- title: Consumer Litigation Surveys for Complex Legal Matters Blog | News description: News | Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [AMS Welcomes New Affiliate Dr. Suneal Bedi, Conjoint Analysis and Consumer Behavior Expert](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-suneal-bedi-conjoint-analysis-and-consumer-behavior-expert) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome [Suneal Bedi, J.D., Ph.D.](https://ams-litigation.com/survey-experts/suneal-bedi/), an authority in consumer behavior and intellectual property,... [read more →](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-suneal-bedi-conjoint-analysis-and-consumer-behavior-expert) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [News](https://blog.ams-litigation.com/tag/news) ## [Brian Sowers Delivers Guest Lecture on Genericness Surveys at University of Pennsylvania Carey Law School](https://blog.ams-litigation.com/brian-sowers-delivers-guest-lecture-on-genericness-surveys-at-university-of-pennsylvania-carey-law-school) Applied Marketing Science, Inc. (AMS) Principal and Testifying Survey Expert Brian M. Sowers guest lectured at the University of Pennsylvania Carey Law School on January 27, 2026, as part of... [read more →](https://blog.ams-litigation.com/brian-sowers-delivers-guest-lecture-on-genericness-surveys-at-university-of-pennsylvania-carey-law-school) [Genericness](https://blog.ams-litigation.com/tag/genericness), [News](https://blog.ams-litigation.com/tag/news) ## [AMS Welcomes New Affiliate Dr. Lucas Carden, Research Scientist and Testifying Survey Expert](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr-lucas-carden-research-scientist-and-testifying-survey-expert) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome Lucas Carden, Ph.D., research scientist and managing partner of FocusMark, LLC, to its... [read more →](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr-lucas-carden-research-scientist-and-testifying-survey-expert) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [News](https://blog.ams-litigation.com/tag/news), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [AMS Welcomes New Affiliate Dr. Morgan Ward, Consumer Behavior and Marketing Strategy Expert](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr.-morgan-ward-consumer-behavior-and-marketing-strategy-expert) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome [Dr. Morgan Ward](https://ams-litigation.com/survey-experts/morgan-ward/), an authority in branding, consumer perception, and consumer decision... [read more →](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr.-morgan-ward-consumer-behavior-and-marketing-strategy-expert) [News](https://blog.ams-litigation.com/tag/news) ## [AMS Announces Amanda T. Bulian, MBA, as Testifying Expert, Specializing in Surveys for Trademark Infringement and False Advertising Matters](https://blog.ams-litigation.com/ams-announces-amanda-t.-bulian-mba-as-testifying-expert-specializing-in-surveys-for-trademark-infringement-and-false-advertising-matters) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Senior Manager Amanda T. Bulian has joined the firm’s expanding network of... [read more →](https://blog.ams-litigation.com/ams-announces-amanda-t.-bulian-mba-as-testifying-expert-specializing-in-surveys-for-trademark-infringement-and-false-advertising-matters) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [News](https://blog.ams-litigation.com/tag/news), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [Amanda Ford Named as a Principal of Applied Marketing Science, Inc.](https://blog.ams-litigation.com/amanda-ford-named-as-a-principal-of-applied-marketing-science-inc) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Amanda Ford has been named a principal of AMS, recognizing her distinguished... [read more →](https://blog.ams-litigation.com/amanda-ford-named-as-a-principal-of-applied-marketing-science-inc) [News](https://blog.ams-litigation.com/tag/news) ## [Dr. Mendizábal Martell Receives Award from Alma Mater and Is Nominated for WIRe MRX Diversity Champion Award](https://blog.ams-litigation.com/dr.-mendizábal-martell-receives-award-from-alma-mater-and-is-nominated-for-wire-mrx-diversity-champion-award) Applied Marketing Science, Inc. (AMS) is excited to announce that Raquel Mendizábal Martell, Ph.D., Manager in the Litigation Support Practice at AMS, is a recipient of Hope College’s 10 Under 10... [read more →](https://blog.ams-litigation.com/dr.-mendizábal-martell-receives-award-from-alma-mater-and-is-nominated-for-wire-mrx-diversity-champion-award) [News](https://blog.ams-litigation.com/tag/news) ## [AMS Survey Expert Brian Sowers Selected to Serve on INTA Trademark Reporter Committee](https://blog.ams-litigation.com/ams-survey-expert-brian-sowers-selected-to-serve-on-inta-trademark-reporter-committee) Applied Marketing Science, Inc. (AMS) is proud to announce that Principal and Litigation Survey Expert [Brian Sowers](https://ams-litigation.com/survey-experts/brian-sowers/) has been selected to serve on The Trademark Reporter Committee at International... [read more →](https://blog.ams-litigation.com/ams-survey-expert-brian-sowers-selected-to-serve-on-inta-trademark-reporter-committee) [News](https://blog.ams-litigation.com/tag/news), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [AMS Announces Principal Patricia Yanes as Testifying Survey Expert with Specialty in Conjoint Analysis](https://blog.ams-litigation.com/ams-announces-principal-patricia-yanes-as-testifying-survey-expert-with-specialty-in-conjoint-analysis) Applied Marketing Science, Inc. (AMS) is pleased to announce that Principal and Discrete-Choice Methodology Lead [Patricia Yanes](https://ams-litigation.com/survey-experts/patricia-yanes/) will be joining the firm’s expanding network of testifying survey... [read more →](https://blog.ams-litigation.com/ams-announces-principal-patricia-yanes-as-testifying-survey-expert-with-specialty-in-conjoint-analysis) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [News](https://blog.ams-litigation.com/tag/news) ## [AMS Marks 20th Class Certification Ruling Supporting Conjoint Analysis as a Basis for Damages Models in Class Actions](https://blog.ams-litigation.com/ams-marks-20th-class-certification-ruling-supporting-conjoint-analysis-as-a-basis-for-damages-models-in-class-actions) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that a recent court ruling marks a milestone in the use of conjoint analysis as a... [read more →](https://blog.ams-litigation.com/ams-marks-20th-class-certification-ruling-supporting-conjoint-analysis-as-a-basis-for-damages-models-in-class-actions) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [News](https://blog.ams-litigation.com/tag/news) Page 1 of 3 [1](https://blog.ams-litigation.com/tag/news/page/1) [2](https://blog.ams-litigation.com/tag/news/page/2) [3](https://blog.ams-litigation.com/tag/news/page/3) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (20)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (20)](https://blog.ams-litigation.com/tag/false-advertising) - [Class Action/Class Certification (17)](https://blog.ams-litigation.com/tag/class-action) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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