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AMS Marks 20th Class Certification Ruling Supporting Conjoint Analysis as a Basis for Damages Models in Class Actions

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that a recent court ruling marks a milestone in the use of conjoint analysis as a...

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Conjoint Analysis, News

AMS Welcomes New Affiliate Dr. Adam Alter, Consumer Behavior Expert and New York Times Bestselling Author

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome newly affiliated expert Dr. Adam Alter, an authority on consumer behavior and...

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News

AMS Experts Discuss Key Issues in Lanham Act Surveys in IP Litigator Magazine

Consumer surveys can provide valuable empirical evidence in Lanham Act matters, class actions, and many other types of litigation. Sometimes survey may be the only way to obtain relevant evidence. ...

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Deceptive Advertising, Likelihood of Confusion, News, Trademark

Patricia Yanes Named a Principal of Applied Marketing Science, Inc.

Applied Marketing Science, Inc., a leading-edge market research and consulting firm, is pleased to announce that Patricia Yanes has been named a Principal in the firm, recognizing her as an emerging...

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Conjoint Analysis, News

Dr. Renée Richardson Gosline Has Affiliated with the AMS Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Renée Richardson Gosline has affiliated with the firm’s Litigation Support...

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News

AMS Names Jason Och Practice Lead, Overseeing Continued Growth of the Firm’s Litigation Support Business

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Principal Jason Och has been named Practice Lead of the firm’s Litigation...

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News

Juanjuan Zhang Has Affiliated with the Firm's Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Juanjuan Zhang has affiliated with the firm’s Litigation Support practice.

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News

Join Us in Boston for the INTA 2019 Annual Meeting

Come meet our litigation team during the 141st INTA Annual Meeting, hosted in our hometown of Boston, MA! Last year’s meeting was the largest to date, with over 9500 attendees from 140 countries.

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News, Conference

Letter From the President

Dear Friends, 

2019 is a notable year for AMS, as we will mark the 30th anniversary of our founding. As we celebrate this milestone, it is worth reflecting on all that we have achieved and our hopes...

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News

AMS/Venable LLP Webinar: Consumer Surveys in Advertising Law

Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matteror just internal counseling. Yet, despite the...

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News, Webinar

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