--- title: Consumer Litigation Surveys for Complex Legal Matters Blog | Likelihood of Confusion description: Likelihood of Confusion | Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [AMS Welcomes New Affiliate Dr. Lucas Carden, Research Scientist and Testifying Survey Expert](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr-lucas-carden-research-scientist-and-testifying-survey-expert) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome Lucas Carden, Ph.D., research scientist and managing partner of FocusMark, LLC, to its... [read more →](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr-lucas-carden-research-scientist-and-testifying-survey-expert) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [News](https://blog.ams-litigation.com/tag/news), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [AMS Announces Amanda T. Bulian, MBA, as Testifying Expert, Specializing in Surveys for Trademark Infringement and False Advertising Matters](https://blog.ams-litigation.com/ams-announces-amanda-t.-bulian-mba-as-testifying-expert-specializing-in-surveys-for-trademark-infringement-and-false-advertising-matters) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Senior Manager Amanda T. Bulian has joined the firm’s expanding network of... [read more →](https://blog.ams-litigation.com/ams-announces-amanda-t.-bulian-mba-as-testifying-expert-specializing-in-surveys-for-trademark-infringement-and-false-advertising-matters) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [News](https://blog.ams-litigation.com/tag/news), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [AMS Survey Expert Brian Sowers and Wolf Greenfield Shareholder John Strand to Present CLE-Eligible Webinar on the Role of Consumer Surveys in IP Litigation](https://blog.ams-litigation.com/ams-survey-expert-brian-sowers-and-wolf-greenfield-shareholder-john-strand-to-present-cle-eligible-webinar-on-the-role-of-consumer-surveys-in-ip-litigation-1) Applied Marketing Science, Inc. (AMS) Survey Expert [Brian Sowers](https://ams-litigation.com/survey-experts/brian-sowers/) and [John Strand](https://wolfgreenfield.com/professionals/strand-john-l), a shareholder in Wolf, Greenfield & Sacks, P.C.’s Trademark & Copyright Practice, will discuss the role of consumer... [read more →](https://blog.ams-litigation.com/ams-survey-expert-brian-sowers-and-wolf-greenfield-shareholder-john-strand-to-present-cle-eligible-webinar-on-the-role-of-consumer-surveys-in-ip-litigation-1) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Webinar](https://blog.ams-litigation.com/tag/webinar), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [Trademark Surveys, AI, and Lobsters: Thank You for Joining AMS at the 2024 INTA Annual Meeting](https://blog.ams-litigation.com/trademark-surveys-ai-and-lobsters-thank-you-for-joining-ams-at-the-2024-inta-annual-meeting) Applied Marketing Science, Inc. (AMS) recently participated in the 2024 International Trademark Association (INTA) Annual Meeting in Atlanta, Georgia, as an exhibitor and sponsor. AMS Principal and... [read more →](https://blog.ams-litigation.com/trademark-surveys-ai-and-lobsters-thank-you-for-joining-ams-at-the-2024-inta-annual-meeting) [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Patent Infringement](https://blog.ams-litigation.com/tag/patent-infringement), [Trademark](https://blog.ams-litigation.com/tag/trademark), [Conference](https://blog.ams-litigation.com/tag/conference), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [Vans Skates to Preliminary Injunction with AMS Surveys](https://blog.ams-litigation.com/vans-skates-to-preliminary-injunction-with-ams-surveys) *Vans, Inc. and VF Outdoor, LLC. v Walmart, Inc. et al., Case No. 8:21-cv-01876-DOC-KES* [read more →](https://blog.ams-litigation.com/vans-skates-to-preliminary-injunction-with-ams-surveys) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [AMS Experts Discuss Key Issues in Lanham Act Surveys in IP Litigator Magazine](https://blog.ams-litigation.com/experts-discuss-key-issues-in-lanham-act-surveys-in-ip-litigator-magazine) Consumer surveys can provide valuable empirical evidence in Lanham Act matters, class actions, and many other types of litigation. Sometimes a survey may be the *only* way to obtainrelevant evidence. ... [read more →](https://blog.ams-litigation.com/experts-discuss-key-issues-in-lanham-act-surveys-in-ip-litigator-magazine) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [News](https://blog.ams-litigation.com/tag/news), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [AMS Offers Free CLE-Eligible Webinar on Use of Survey Evidence in Intellectual Property Litigation](https://blog.ams-litigation.com/cle-webinar-survey-evidence-intellectual-property-litigation) Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising matters, class actions, and many other types of litigation.... [read more →](https://blog.ams-litigation.com/cle-webinar-survey-evidence-intellectual-property-litigation) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Webinar](https://blog.ams-litigation.com/tag/webinar) ## [A Likelihood of Confusion Survey May Have Carried Substantial “Weight” in This Fitness Equipment Trademark Dispute](https://blog.ams-litigation.com/likelihood-of-confusion-survey-fitness-trademark) In the case *Max Rack, Inc. v Core Health and Fitness, LLC.*, the U.S. District Court for the Southern District of Ohio denied MRI’s summary judgment motion for trademark infringement. MRI markets and... [read more →](https://blog.ams-litigation.com/likelihood-of-confusion-survey-fitness-trademark) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [A Consumer Survey May Have Been the Best Pairing with this Wine](https://blog.ams-litigation.com/a-consumer-survey-may-have-been-the-best-pairing-with-this-wine) In the case, *San Antonio Winery, Inc. and Merritt Estate Winery, Inc. v. Enovation Brands, Inc.*, *Civil Action No.* 20-20515-Civ-Scola *(S.D. Fla. Feb 24, 2020)*, the U.S. District Court for the Southern... [read more →](https://blog.ams-litigation.com/a-consumer-survey-may-have-been-the-best-pairing-with-this-wine) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [Applied Marketing Science's Likelihood of Confusion Survey is Found to be Persuasive in Supporting Motion for Summary Judgment and Permanent Injunction](https://blog.ams-litigation.com/likelihood-of-confusion-survey-found-persuasive) In 2012, fifty-five parishes of The Episcopal Church in South Carolina disassociated from the national Episcopal Church organization over disagreements with various policies of the national church.... [read more →](https://blog.ams-litigation.com/likelihood-of-confusion-survey-found-persuasive) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion) Page 1 of 2 [1](https://blog.ams-litigation.com/tag/likelihood-of-confusion/page/1) [2](https://blog.ams-litigation.com/tag/likelihood-of-confusion/page/2) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (20)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (20)](https://blog.ams-litigation.com/tag/false-advertising) - [Class Action/Class Certification (17)](https://blog.ams-litigation.com/tag/class-action) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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