banner Image

AMS Survey Expert Brian Sowers and Wolf Greenfield Shareholder John Strand to Present CLE-Eligible Webinar on the Role of Consumer Surveys in IP Litigation

Applied Marketing Science, Inc. (AMS) Survey Expert Brian Sowers and John Strand, a shareholder in Wolf, Greenfield & Sacks, P.C.’s Trademark & Copyright Practice, will discuss the role of consumer...

read more →

Deceptive Advertising, Genericness, Likelihood of Confusion, Trademark, False Advertising, Webinar, Secondary Meaning

Trademark Surveys, AI, and Lobsters: Thank You for Joining AMS at the 2024 INTA Annual Meeting

Applied Marketing Science, Inc. (AMS) recently participated in the 2024 International Trademark Association (INTA) Annual Meeting in Atlanta, Georgia, as an exhibitor and sponsor. AMS Principal and...

read more →

Genericness, Likelihood of Confusion, Patent Infringement, Trademark, Conference, False Advertising, Secondary Meaning

Vans Skates to Preliminary Injunction with AMS Surveys

Vans, Inc. and VF Outdoor, LLC. v Walmart, Inc. et al., Case No. 8:21-cv-01876-DOC-KES

read more →

Likelihood of Confusion, Secondary Meaning

AMS Experts Discuss Key Issues in Lanham Act Surveys in IP Litigator Magazine

Consumer surveys can provide valuable empirical evidence in Lanham Act matters, class actions, and many other types of litigation. Sometimes survey may be the only way to obtainrelevant evidence. ...

read more →

Deceptive Advertising, Likelihood of Confusion, News, Trademark

AMS Offers Free CLE-Eligible Webinar on Use of Survey Evidence in Intellectual Property Litigation

Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising matters, class actions, and many other types of litigation....

read more →

Deceptive Advertising, Class Action/Class Certification, Likelihood of Confusion, Trademark, False Advertising, Webinar

A Likelihood of Confusion Survey May Have Carried Substantial “Weight” in This Fitness Equipment Trademark Dispute

In the case Max Rack, Inc. v Core Health and Fitness, LLC., the U.S. District Court for the Southern District of Ohio denied MRI’s summary judgment motion for trademark infringement. MRI markets and...

read more →

Likelihood of Confusion, Trademark

A Consumer Survey May Have Been the Best Pairing with this Wine

In the case, San Antonio Winery, Inc. and Merritt Estate Winery, Inc. v. Enovation Brands, Inc., Civil Action No. 20-20515-Civ-Scola (S.D. Fla. Feb 24, 2020), the U.S. District Court for the Southern...

read more →

Likelihood of Confusion, Trademark, Secondary Meaning

Applied Marketing Science's Likelihood of Confusion Survey is Found to be Persuasive in Supporting Motion for Summary Judgment and Permanent Injunction

In 2012, fifty-five parishes of The Episcopal Church in South Carolina disassociated from the national Episcopal Church organization over disagreements with various policies of the national church....

read more →

Likelihood of Confusion

District Court Reverses TTAB Dismissal of Opposition Partly Based on “Powerful” Survey Evidence

In the recent case, Combe Incorporated v. Dr. August Wolff GmbH & Co. KG Arzneimittel, Civil Action No. 1:17-cv-00935 (E.D. Va. May 23, 2019), the U.S. District Court for the Eastern District of...

read more →

Likelihood of Confusion

Frequently Asked Questions about Proving Irreparable Harm with Consumer Surveys

AMS Survey Expert Brian Sowers and other members of the AMS Litigation Support team answer a few questions from their recent webinar, Proving Irreparable Harm with Consumer Surveys.

read more →

Likelihood of Confusion

Page 1 of 2 1 2

SUBSCRIBE TO OUR BLOG