--- title: Consumer Litigation Surveys for Complex Legal Matters Blog | Likelihood of Confusion (2) description: Likelihood of Confusion | Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. (2) --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [District Court Reverses TTAB Dismissal of Opposition Partly Based on “Powerful” Survey Evidence](https://blog.ams-litigation.com/district-court-reverses-ttab-dismissal-of-opposition) In the recent case, *Combe Incorporated v. Dr. August Wolff GmbH & Co. KG Arzneimittel, Civil Action No. 1:17-cv-00935 (E.D. Va. May 23, 2019)*, the U.S. District Court for the Eastern District of... [read more →](https://blog.ams-litigation.com/district-court-reverses-ttab-dismissal-of-opposition) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ## [Frequently Asked Questions about Proving Irreparable Harm with Consumer Surveys](https://blog.ams-litigation.com/faqs-proving-irreparable-harm-with-consumer-surveys) AMS Survey Expert [Brian Sowers](https://ams-litigation.com/survey-experts/brian-sowers/) and other members of the AMS Litigation Support team answer a few questions from their recent webinar, [Proving Irreparable Harm with Consumer Surveys](https://ams-litigation.com/webinars-on-demand/proving-irreparable-harm-with-consumer-surveys/). [read more →](https://blog.ams-litigation.com/faqs-proving-irreparable-harm-with-consumer-surveys) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ## [Pitfalls of Not Conducting a Likelihood of Confusion Survey](https://blog.ams-litigation.com/pitfalls-of-omitting-likelihood-of-confusion-survey) Consumer surveys can be a powerful toolto prove or disprove likelihood of confusion inTTAB cases. A failure to conduct one may ultimately result in the Board, even with little to no evidence,... [read more →](https://blog.ams-litigation.com/pitfalls-of-omitting-likelihood-of-confusion-survey) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [AMS Provides Persuasive Rebuttal in Backyard BBQ Infringement Matter](https://blog.ams-litigation.com/ams-rebuttal-backyard-bbq-infringement-matter) In a recent case in the Eastern District of North Carolina (Variety Stores, Inc. v Wal-Mart Stores, Inc.,Civil Action No. 5:14-cv-00217), the jury found Wal-Mart guilty of willful infringement of... [read more →](https://blog.ams-litigation.com/ams-rebuttal-backyard-bbq-infringement-matter) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [The Importance of Selecting a Proper Control](https://blog.ams-litigation.com/the-importance-of-selecting-proper-control) Consumer surveysfor trademark infringement cases can be a powerful and persuasive piece of evidence.However, a failure to follow accepted survey standards opens up a survey to criticism which may... [read more →](https://blog.ams-litigation.com/the-importance-of-selecting-proper-control) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Sealed lips do not help prove likelihood of confusion in lip product case](https://blog.ams-litigation.com/likelihood-confusion-lip-product-case) One of the most widely used and accepted methods for establishing trademark infringement is to conduct a [likelihood of confusion survey](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) among the relevant consumer population. Survey evidence in... [read more →](https://blog.ams-litigation.com/likelihood-confusion-lip-product-case) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Barker Boatworks Granted Summary Judgment in Trade Dress Dispute with Yellowfin Yachts](https://blog.ams-litigation.com/barker-boatworks-trade-dress-dispute) Recently in the Middle District of Florida (8:15-cv-00990-SDM-TGW), United States District Judge Steven D. Merryday granted the motion for summary judgment by defendant Barker Boatworks, LLC, after... [read more →](https://blog.ams-litigation.com/barker-boatworks-trade-dress-dispute) [Daubert](https://blog.ams-litigation.com/tag/daubert), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Survey Rebuttal Critique](https://blog.ams-litigation.com/tag/survey-rebuttal-critique), [Trademark](https://blog.ams-litigation.com/tag/trademark) Page 2 of 2 [1](https://blog.ams-litigation.com/tag/likelihood-of-confusion/page/1) [2](https://blog.ams-litigation.com/tag/likelihood-of-confusion/page/2) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (23)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (18)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (18)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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