Banks et al. v. R.C. Bigelow, Inc., et al., Case No. 2:20-cv-06208, CD of California
Applied Marketing Science, Inc. (AMS) is pleased to share our recently updated conjoint analysis resource. Conjoint analysis is a survey technique and discrete-choice model used in market research to...
Applied Marketing Science, Inc. (AMS) recently hosted a webinar, "Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation,” which is now available on demand so you can...
Conjoint analysis is widely utilized by plaintiffs as a basis for damages calculations in class action matters. Join Principal andSurvey ExpertPatricia Yanes, Principal and Practice Lead Jason Och,...
Applied Marketing Science, Inc. (AMS) is pleased to announce that Principal and Discrete-Choice Methodology Lead Patricia Yanes will be joining the firm’s expanding network of testifying survey...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that a recent court ruling marks a milestone in the use of conjoint analysis as a...
Vicky Maldonado, et al. v. Apple, Inc., et al., Case No. 3:16-cv-04067-WHO, Order on Motion to Decertify Class and Exclude Expert Report, Ruling May 14, 2021
Applied Marketing Science, Inc., a leading-edge market research and consulting firm, is pleased to announce that Patricia Yanes has been named a Principal in the firm, recognizing her as an emerging...
Debbie Krommenhock, et al., v Post Foods, LLC, Case No.3:16-cv-04958-WHO, Class Certification RulingMarch 9, 2020
A recent decision by a California court sheds light on the value of proposing conjoint analysis to support a damages model in class certification.