--- title: Consumer Litigation Surveys for Complex Legal Matters Blog | Conjoint Analysis description: Conjoint Analysis | Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [AMS Welcomes New Affiliate Dr. Suneal Bedi, Conjoint Analysis and Consumer Behavior Expert](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-suneal-bedi-conjoint-analysis-and-consumer-behavior-expert) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome [Suneal Bedi, J.D., Ph.D.](https://ams-litigation.com/survey-experts/suneal-bedi/), an authority in consumer behavior and intellectual property,... [read more →](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-suneal-bedi-conjoint-analysis-and-consumer-behavior-expert) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [News](https://blog.ams-litigation.com/tag/news) ## [AMS Conjoint Analysis Demonstrates Overpayment in PetSafe Class Action Settlement](https://blog.ams-litigation.com/ams-conjoint-analysis-demonstrates-overpayment-in-petsafe-class-action-settlement) *Case: Hernandez v Radio Systems Corporation (No. 5:22-cv-01861-JGB-DTB)*  [read more →](https://blog.ams-litigation.com/ams-conjoint-analysis-demonstrates-overpayment-in-petsafe-class-action-settlement) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Bigelow Verdict Reinforces Use of Conjoint Analysis in Class Actions](https://blog.ams-litigation.com/bigelow-verdict-reinforces-use-of-conjoint-analysis-in-class-actions) *Banks et al. v. R.C. Bigelow, Inc., et al*., Case No. 2:20-cv-06208, CD of California [read more →](https://blog.ams-litigation.com/bigelow-verdict-reinforces-use-of-conjoint-analysis-in-class-actions) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [How Conjoint Analysis Can be Used as a Basis for Damages Calculations in Class Action Litigation: View the Updated Resource from AMS](https://blog.ams-litigation.com/how-conjoint-analysis-can-be-used-as-a-basis-for-damages-calculations-in-class-action-litigation-view-the-updated-resource-from-ams) Applied Marketing Science, Inc. (AMS) is pleased to share our recently updated conjoint analysis resource. Conjoint analysis is a survey technique and discrete-choice model used in market research to... [read more →](https://blog.ams-litigation.com/how-conjoint-analysis-can-be-used-as-a-basis-for-damages-calculations-in-class-action-litigation-view-the-updated-resource-from-ams) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Webinar Recording Available for “Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation”](https://blog.ams-litigation.com/webinar-recording-available-for-using-conjoint-analysis-as-a-basis-for-damages-calculations-in-class-action-litigation) Applied Marketing Science, Inc. (AMS) recently hosted a webinar, "[Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation,](https://ams-litigation.com/webinars-on-demand/using-conjoint-analysis-as-a-basis-for-damages-calculations-in-class-action-litigation/)” which is now available on demand so you can... [read more →](https://blog.ams-litigation.com/webinar-recording-available-for-using-conjoint-analysis-as-a-basis-for-damages-calculations-in-class-action-litigation) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [Webinar](https://blog.ams-litigation.com/tag/webinar) ## [Upcoming Webinar: Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation](https://blog.ams-litigation.com/upcoming-webinar-using-conjoint-analysis-as-a-basis-for-damages-calculations-in-class-action-litigation) Conjoint analysis is widely utilized by plaintiffs as a basis for damages calculations in class action matters. Join Principal andSurvey Expert[Patricia Yanes](https://ams-litigation.com/survey-experts/patricia-yanes/), Principal and Practice Lead [Jason Och](https://ams-litigation.com/staff/jason-och/),... [read more →](https://blog.ams-litigation.com/upcoming-webinar-using-conjoint-analysis-as-a-basis-for-damages-calculations-in-class-action-litigation) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [Webinar](https://blog.ams-litigation.com/tag/webinar) ## [AMS Announces Principal Patricia Yanes as Testifying Survey Expert with Specialty in Conjoint Analysis](https://blog.ams-litigation.com/ams-announces-principal-patricia-yanes-as-testifying-survey-expert-with-specialty-in-conjoint-analysis) Applied Marketing Science, Inc. (AMS) is pleased to announce that Principal and Discrete-Choice Methodology Lead [Patricia Yanes](https://ams-litigation.com/survey-experts/patricia-yanes/) will be joining the firm’s expanding network of testifying survey... [read more →](https://blog.ams-litigation.com/ams-announces-principal-patricia-yanes-as-testifying-survey-expert-with-specialty-in-conjoint-analysis) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [News](https://blog.ams-litigation.com/tag/news) ## [AMS Marks 20th Class Certification Ruling Supporting Conjoint Analysis as a Basis for Damages Models in Class Actions](https://blog.ams-litigation.com/ams-marks-20th-class-certification-ruling-supporting-conjoint-analysis-as-a-basis-for-damages-models-in-class-actions) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that a recent court ruling marks a milestone in the use of conjoint analysis as a... [read more →](https://blog.ams-litigation.com/ams-marks-20th-class-certification-ruling-supporting-conjoint-analysis-as-a-basis-for-damages-models-in-class-actions) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [News](https://blog.ams-litigation.com/tag/news) ## [Judge Rules Conjoint Analysis Using Real-World Supply-Side Data Satisfies Daubert](https://blog.ams-litigation.com/conjoint-analysis-satisfies-daubert) *Vicky Maldonado, et al. v. Apple, Inc., et al.,* Case No. 3:16-cv-04067-WHO, Order on Motion to Decertify Class and Exclude Expert Report, Ruling May 14, 2021  [read more →](https://blog.ams-litigation.com/conjoint-analysis-satisfies-daubert) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Patricia Yanes Named a Principal of Applied Marketing Science, Inc.](https://blog.ams-litigation.com/patricia-yanes-named-principal) Applied Marketing Science, Inc., a leading-edge market research and consulting firm, is pleased to announce that [Patricia Yanes](https://ams-litigation.com/staff/patty-yanes/) has been named a Principal in the firm, recognizing her as an emerging... [read more →](https://blog.ams-litigation.com/patricia-yanes-named-principal) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [News](https://blog.ams-litigation.com/tag/news) Page 1 of 2 [1](https://blog.ams-litigation.com/tag/conjoint-analysis/page/1) [2](https://blog.ams-litigation.com/tag/conjoint-analysis/page/2) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (20)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (20)](https://blog.ams-litigation.com/tag/false-advertising) - [Class Action/Class Certification (17)](https://blog.ams-litigation.com/tag/class-action) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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