Conjoint analysis is widely utilized by plaintiffs as a basis for damages calculations in class action matters. Join Principal and Survey Expert Patricia Yanes, Principal and Practice Lead Jason Och, and Associate Principal Amanda Ford of Applied Marketing Science, Inc. (AMS), a market research firm with over 30 years of experience conducting consumer litigation surveys, for a webinar titled “Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation.” The webinar will take place on September 13th from 12:00PM to 1:00PM ET.
In this complimentary webinar, expert witness Ms. Yanes and senior members of the AMS team will provide attendees with an introduction to conjoint analysis surveys and how they can be used to calculate a product’s Reduction in Market Value or Price Premium due to a defendant’s alleged misconduct, such as material omissions or misrepresentations. When properly conducted, conjoint surveys have been widely accepted for use in litigation support research.
The webinar will begin with an overview of conjoint analysis and its use in calculating damages. Participants will then be guided through key points in determining if conjoint analysis is right for their class action case. Presenters will also discuss important considerations when designing and executing a conjoint study, and share case study examples highlighting how conjoint analysis can be used successfully.
The presentation will be followed by a Q&A session, where participants will be able to ask the presenters questions about the topic.
This webinar is now available to watch on demand: