--- title: "Upcoming Webinar: Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation" description: Join Applied Marketing Science, Inc. on September 13 for the webinar “Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation.” --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) - » - Upcoming Webinar: Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation # Upcoming Webinar: Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation Conjoint analysis is widely utilized by plaintiffs as a basis for damages calculations in class action matters. Join Principal and Survey Expert [Patricia Yanes](https://ams-litigation.com/survey-experts/patricia-yanes/), Principal and Practice Lead [Jason Och](https://ams-litigation.com/staff/jason-och/), and Associate Principal [Amanda Ford](https://ams-litigation.com/staff/amanda-ford/) of Applied Marketing Science, Inc. (AMS), a market research firm with over 30 years of experience conducting consumer litigation surveys, for a webinar titled “Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation.” The webinar will take place on September 13th from 12:00PM to 1:00PM ET.  In this complimentary webinar, expert witness Ms. Yanes and senior members of the AMS team will provide attendees with an introduction to conjoint analysis surveys and how they can be used to calculate a product’s Reduction in Market Value or Price Premium due to a defendant’s alleged misconduct, such as material omissions or misrepresentations. When properly conducted, conjoint surveys have been widely accepted for use in litigation support research.  The webinar will begin with an overview of conjoint analysis and its use in calculating damages. Participants will then be guided through key points in determining if conjoint analysis is right for their class action case. Presenters will also discuss important considerations when designing and executing a conjoint study, and share case study examples highlighting how conjoint analysis can be used successfully.  The presentation will be followed by a Q&A session, where participants will be able to ask the presenters questions about the topic.  This webinar is now available to watch on demand: [![Watch the On-Demand Webinar](https://no-cache.hubspot.com/cta/default/3936175/c4a33b30-00e5-41a8-9a16-de2cc7882fd5.png)](https://cta-redirect.hubspot.com/cta/redirect/3936175/c4a33b30-00e5-41a8-9a16-de2cc7882fd5) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) [Webinar](https://blog.ams-litigation.com/tag/webinar) Share this: Previous Next ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (59)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (23)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (18)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (18)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. You may unsubscribe at any time. ### Recent Posts ### Contact Us Applied Marketing Science 78 Blanchard Road, Suite 203 Burlington MA 01803   Phone: [781.250.6300](callto://17812506300) Email: [litigation@ams-inc.com](mailto:litigation@ams-inc.com) [AMS Corporate Site](http://www.ams-inc.com) ©2023 Applied Marketing Science, Inc. | [Sitemap](https://ams-litigation.com/sitemap_index.xml) | [Terms of Use](https://ams-litigation.com/terms-of-use/) | [Privacy Policy](https://ams-litigation.com/privacy-policy) - - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Juli Lin", "url" : "https://blog.ams-litigation.com/author/juli-lin" }, "dateModified" : "2023-09-20T16:15:56.054Z", "datePublished" : "2023-07-13T17:47:24.000Z", "headline" : "Upcoming Webinar: Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation", "mainEntityOfPage" : { "@id" : "https://blog.ams-litigation.com/upcoming-webinar-using-conjoint-analysis-as-a-basis-for-damages-calculations-in-class-action-litigation", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.ams-litigation.com/hubfs/Applied-Marketing-Science-Litigation-Survey-Experts-2.jpg" }, "name" : "Applied Marketing Science" } } ```