Applied Marketing Science, Inc. (AMS) Principal and Testifying Survey Expert Brian Sowers will join Roger Colaizzi of Venable LLP and members of the DC Bar for a 1-hour CLE-accredited webinar discussing emerging trends related to the use of consumer surveys in IP litigation. This course will focus on how consumer surveys are typically used in IP matters, as well as emerging trends that can impact the evidentiary weight given to them.
Messrs. Sowers and Colaizzi will also discuss new technologies available for survey administration, the impact of COVID-19 and pandemic protocol on consumer surveys, the influence of the Booking.com case on genericness surveys, the increasing need for multilingual surveys, and more.
Brian Sowers is a principal at AMS. With more than 25 years of market research experience, Brian has served as a testifying expert on matters related to trademark and trade dress infringement, class action matters, and false and deceptive advertising for both plaintiffs and defendants.
The CLE-accredited webinar will take place on August 1st, 2023, at 12:00PM ET. Register on the DC Bar website today.
To learn more about consumer surveys for IP matters or our Litigation Support services, please contact Jason Och at joch@ams-inc.com.