Conjoint analysis is widely utilized by plaintiffs as a basis for damages calculations in class action matters. Join Principal andSurvey ExpertPatricia Yanes, Principal and Practice Lead Jason Och,...
Applied Marketing Science, Inc. (AMS) Principal and Testifying Survey Expert Brian Sowers will join Roger Colaizzi of Venable LLP and members of the DC Bar for a 1-hour CLE-accredited webinar...
AMS Survey Expert, Brian Sowers, Associate Principal, Jacqueline A. Chorn, and Associate Principal, Marcello Santana, Esq., recently presented a webinar, Surveys in Trademark Litigation. In the...
Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising matters, class actions, and many other types of litigation....
Deceptive Advertising, Class Action/Class Certification, Likelihood of Confusion, Trademark, False Advertising, Webinar
Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or just internal counseling. Yet, despite the...
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