Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or just internal counseling. Yet, despite the increasing use of such surveys, many attorneys are still not familiar with the basics of these surveys and how they can be used.
Webinar topics will include:
- Applications of consumer surveys in advertising law
- How these surveys differ from traditional market research surveys
- Important issues to consider when designing a consumer survey for advertising law
- Timing and other considerations
To watch the webinar, please visit our knowledge center.
For additional information about the webinar, please call Jason Och at (781) 250-6317 or send an email to firstname.lastname@example.org.