--- title: AMS Principals to Share Research Expertise in BakerHostetler CLE Webinar on Consumer Perception Surveys description: Brian M. Sowers and Amanda Ford of Applied Marketing Science’s Litigation Support practice will be sharing their research expertise in an upcoming webinar hosted by BakerHostetler as part of their ongoing “ADventures in Law” CLE webinar series. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) - » - AMS Principals to Share Research Expertise in BakerHostetler CLE Webinar on Consumer Perception Surveys # AMS Principals to Share Research Expertise in BakerHostetler CLE Webinar on Consumer Perception Surveys Principal and Testifying Survey Expert [Brian M. Sowers](https://ams-litigation.com/survey-experts/brian-sowers/) and Principal and Assistant Practice Lead [Amanda Ford](https://ams-litigation.com/staff/amanda-ford/) of Applied Marketing Science’s Litigation Support practice will be sharing their survey research expertise in an upcoming webinar hosted by BakerHostetler as part of their ongoing “ADventures in Law” CLE webinar series.  In the CLE-accredited webinar, “Survey Says: The Consumer Perception Study—When to Use Them and How to Conduct Them,” BakerHostetler Partners Randal M. Shaheen and Joshua J. Bennett will discuss how consumer perception surveys can be used effectively in regulatory (and self-regulatory) proceedings, as well as in litigation.   Brian and Amanda will cover important considerations when designing and executing a consumer perception study. They will also share real-world examples that demonstrate how consumer perception surveys have been applied in matters involving false and deceptive advertising.  **This webinar will take place on Thursday May 29 at 12:00 p.m. EDT and will provide 1.0 CLE credit hour**. [Registration is available through BakerHostetler](https://bakerlaw.zoom.us/webinar/register/WN_RA3nIVtSRo2HTJhb5Bh63A?utm_source=bakerhostetler&utm_medium=email&utm_campaign=concep&utm_content=ADventures+in+Law+2025+CLE+Webinar%3a+Survey+Says%3a+The+Consumer+Perception+Study+Webinar+%e2%80%93+When+to+Use+Them+and+How+to+Conduct+Them_05%2f07%2f2025#/registration).  We hope you will join us for this insightful presentation.  [![Register for the Webinar](https://no-cache.hubspot.com/cta/default/3936175/2d5972dd-b147-4f4f-8a24-4a12caa344fe.png)](https://cta-redirect.hubspot.com/cta/redirect/3936175/2d5972dd-b147-4f4f-8a24-4a12caa344fe) --- **ABOUT APPLIED MARKETING SCIENCE, INC.**  Applied Marketing Science, Inc. (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters related to false and deceptive advertising, claim substantiation, trademark and trade dress infringement, class action matters, and more. AMS is a trusted source of survey design, data analysis, and expert testimony. Our survey experts are experienced in conducting and rebutting surveys for litigation and NAD proceedings, and have a strong understanding of the legal standards for survey research.  **ABOUT THE AMS PRESENTERS**  [Brian M. Sowers](https://ams-litigation.com/survey-experts/brian-sowers/) is a principal and testifying survey expert at AMS. With 30 years of market research experience, Brian has served as a testifying expert on matters related to trademark and trade dress infringement, class action matters, and false and deceptive advertising for both plaintiffs and defendants. His expert services include survey design, implementation and analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses.    [Amanda Ford](https://ams-litigation.com/staff/amanda-ford/) is a principal and the assistant Litigation Support practice lead at AMS. In these roles, Amanda plays a key role in driving the long-term strategy and growth of the firm. Amanda has successfully led hundreds of qualitative and quantitative market research projects, supporting top academic experts and practitioners in a wide range of high-stakes litigation matters related to trademark and trade dress infringement, secondary meaning, false and deceptive advertising, dilution, and class action matters.  [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising) [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) [Webinar](https://blog.ams-litigation.com/tag/webinar) Share this: Previous Next ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (59)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (23)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (18)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (18)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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