Applied Marketing Science, Inc. (AMS) recently participated in the 2025 International Trademark Association (INTA) Annual Meeting in San Diego as an exhibitor and supporting sponsor. AMS Principal and Practice Lead Jason Och also led a Table Topic discussion during the Annual Meeting titled “The Aided (or Modified) Eveready Survey: Another Tool for Assessing Likelihood of Confusion in Trademark and Trade Dress Disputes in the U.S.”
Members of the AMS Litigation Support team were pleased to connect with attorneys, practitioners, and industry experts from around the world throughout the Annual Meeting. If you stopped by our booth, we hope you were able to spin our prize wheel, possibly winning our popular New England lobster plush toy, and had a chance to learn more about our litigation support services.
The AMS Litigation Support Practice provides survey evidence and expert witness testimony for complex legal matters related to trademark and trade dress infringement, class action matters, false and deceptive advertising, and more. To learn more about our survey experts or to receive additional information regarding our Litigation Support services, please contact Jason Och:
About Applied Marketing Science (AMS)
AMS has over 30 years of experience conducting consumer litigation surveys for complex legal matters related to trademark and trade dress infringement, class action matters, false and deceptive advertising, and more. AMS is a trusted source of survey design, data analysis, and expert testimony. Our trademark survey experts have a strong understanding of the legal standards for survey research in both Lanham Act litigation and TTAB proceedings, including trademark and trade dress infringement cases involving likelihood of confusion, secondary meaning, genericness, dilution, and more.