--- title: "From Trademarks to Lobsters: Thank You for Joining AMS at the 2025 International Trademark Association (INTA) Annual Meeting" description: Applied Marketing Science, Inc. recently participated in the 2025 International Trademark Association (INTA) Annual Meeting in San Diego as an exhibitor and supporting sponsor. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) - » - From Trademarks to Lobsters: Thank You for Joining AMS at the 2025 International Trademark Association (INTA) Annual Meeting # From Trademarks to Lobsters: Thank You for Joining AMS at the 2025 International Trademark Association (INTA) Annual Meeting Applied Marketing Science, Inc. (AMS) recently participated in the 2025 International Trademark Association (INTA) Annual Meeting in San Diego as an exhibitor and supporting sponsor. AMS Principal and Practice Lead Jason Och also led a Table Topic discussion during the Annual Meeting titled “The Aided (or Modified) Eveready Survey: Another Tool for Assessing Likelihood of Confusion in Trademark and Trade Dress Disputes in the U.S.”  Members of the AMS Litigation Support team were pleased to connect with attorneys, practitioners, and industry experts from around the world throughout the Annual Meeting. If you stopped by our booth, we hope you were able to spin our prize wheel, possibly winning our popular New England lobster plush toy, and had a chance to learn more about our litigation support services.  The AMS Litigation Support Practice provides survey evidence and expert witness testimony for complex legal matters related to trademark and trade dress infringement, class action matters, false and deceptive advertising, and more. To learn more about our survey experts or to receive additional information regarding our Litigation Support services, please contact Jason Och:  [![Contact Jason Och ](https://no-cache.hubspot.com/cta/default/3936175/1986d918-881e-4039-b2f9-da46396feecb.png)](https://cta-redirect.hubspot.com/cta/redirect/3936175/1986d918-881e-4039-b2f9-da46396feecb) **About Applied Marketing Science (AMS) **  AMS has over 30 years of experience conducting consumer litigation surveys for complex legal matters related to trademark and trade dress infringement, class action matters, false and deceptive advertising, and more.  AMS is a trusted source of survey design, data analysis, and expert testimony. Our trademark survey experts have a strong understanding of the legal standards for survey research in both Lanham Act litigation and TTAB proceedings, including trademark and trade dress infringement cases involving likelihood of confusion, secondary meaning, genericness, dilution, and more.    [Trademark](https://blog.ams-litigation.com/tag/trademark) [Conference](https://blog.ams-litigation.com/tag/conference) Share this: Previous Next ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (59)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (23)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (18)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (18)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. You may unsubscribe at any time. ### Recent Posts ### Contact Us Applied Marketing Science 78 Blanchard Road, Suite 203 Burlington MA 01803   Phone: [781.250.6300](callto://17812506300) Email: [litigation@ams-inc.com](mailto:litigation@ams-inc.com) [AMS Corporate Site](http://www.ams-inc.com) ©2023 Applied Marketing Science, Inc. | [Sitemap](https://ams-litigation.com/sitemap_index.xml) | [Terms of Use](https://ams-litigation.com/terms-of-use/) | [Privacy Policy](https://ams-litigation.com/privacy-policy) - - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Juli Lin", "url" : "https://blog.ams-litigation.com/author/juli-lin" }, "dateModified" : "2025-06-12T13:43:49.136Z", "datePublished" : "2025-06-12T13:43:49.000Z", "headline" : "From Trademarks to Lobsters: Thank You for Joining AMS at the 2025 International Trademark Association (INTA) Annual Meeting", "mainEntityOfPage" : { "@id" : "https://blog.ams-litigation.com/from-trademarks-to-lobsters-thank-you-for-joining-ams-at-the-2025-international-trademark-association-inta-annual-meeting", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.ams-litigation.com/hubfs/Applied-Marketing-Science-Litigation-Survey-Experts-2.jpg" }, "name" : "Applied Marketing Science" } } ```