Applied Marketing Science, Inc. (AMS) recently attended, and was a proud sponsor of, the 2024 National Advertising Division (NAD) Conference in New York City, Charting the Global Future of Ad Law.
Applied Marketing Science, Inc. (AMS) Survey Expert Brian Sowers and John Strand, a shareholder in Wolf, Greenfield & Sacks, P.C.’s Trademark & Copyright Practice, will discuss the role of consumer...
Deceptive Advertising, Genericness, Likelihood of Confusion, Trademark, False Advertising, Webinar, Secondary Meaning
Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming National Advertising Division (NAD) Annual Conference, Charting the Global Future of Ad Law, which will take place at The...
Applied Marketing Science, Inc. (AMS) will be shining a light on "dark patterns" at the 2023 Association of National Advertisers (ANA) Masters of Advertising Law Conference, taking place in Orlando,...
Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming 2023 National Advertising Division (NAD) annual conference, which will take place in Philadelphia, PA, from September 19th to...
Consumer surveys can provide valuable empirical evidence in Lanham Act matters, class actions, and many other types of litigation. Sometimes a survey may be the only way to obtainrelevant evidence. ...
Deceptive Advertising, Likelihood of Confusion, News, Trademark
The U.S. Food and Drug Administration (FDA), the Federal Trade Commission (FTC), and the National Advertising Division (NAD) have been warning companies to avoid making fraudulent claims or implying...
Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising matters, class actions, and many other types of litigation....
Deceptive Advertising, Class Action/Class Certification, Likelihood of Confusion, Trademark, False Advertising, Webinar
Litigants in false advertising matters can often underestimate the impact of consumer surveys in proving or refuting allegations of deception. One example is Trex Co. v CPG International, two...
In a 2015 decision by the Fourth Circuit Court of Appeals, survey evidence was frequently cited in support of the lower court’s decision. The case was Design Resources, Inc. v Leather Industries of...