--- title: AMS Presenting Session on Dark Patterns at 2023 ANA Masters of Advertising Law Conference description: "Applied Marketing Science, Inc. will be shining a light on \"dark patterns\" at the 2023 ANA Conference. AMS will lead a breakout session on how litigation survey research can be used to assess consumer perceptions of alleged dark patterns in online consumer experiences." --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) - » - AMS Presenting Session on Dark Patterns at 2023 ANA Masters of Advertising Law Conference # AMS Presenting Session on Dark Patterns at 2023 ANA Masters of Advertising Law Conference Applied Marketing Science, Inc. (AMS) will be shining a light on "dark patterns" at the 2023 [Association of National Advertisers (ANA) Masters of Advertising Law Conference](https://www.ana.net/content/show/id/ms-baalaw-nov23), taking place in Orlando, Florida, from November 15th to the 17th. AMS will lead a breakout session on how litigation survey research can be used to assess consumer perceptions of alleged dark patterns in online consumer experiences. The session will be presented by [Jason Och](https://ams-litigation.com/staff/jason-och/), Principal and Practice Lead at AMS, [Amanda Ford](https://ams-litigation.com/staff/amanda-ford/), Associate Principal at AMS, and Randal M. Shaheen, Partner at BakerHostetler LLP.  Regulators and class-action attorneys are increasingly on the lookout for these so-called “dark patterns” – allegedly deceptive online practices that manipulate consumers into behaviors they would not otherwise engage in. In this complex and rapidly evolving environment, brands need effective strategies to understand and mitigate potential litigation and regulatory risks related to alleged dark patterns. Yet dark patterns remain an elusive and hard-to-define concept.   Consumer surveys, when properly conducted, can be powerful tools for brands to gauge whether an online experience might be a dark pattern, to measure consumer perceptions, and to evaluate litigation and regulatory risks. This panel will review types of alleged dark patterns, discuss key ways in which surveys can be used to assess consumer perceptions of online experiences, and delve into other practical issues that brands should weigh when considering litigation survey research into alleged dark patterns.    The session "Shining a Light on Dark Patterns” (Breakout 4D) will take place from **4:10PM to 4:55PM ET on Wednesday, November 15th**. If you’ll be attending ANA 2023, we hope you’ll be able to join this session.  To learn more about litigation surveys for cases relating to false or deceptive advertising, our Litigation Support services, or network of leading survey experts, please contact Jason Och at [joch@ams-inc.com](mailto:joch@ams-inc.com).  [![Contact Jason Och ](https://no-cache.hubspot.com/cta/default/3936175/d958a9bf-4d73-454a-bb54-181e63a39d33.png)](https://cta-redirect.hubspot.com/cta/redirect/3936175/d958a9bf-4d73-454a-bb54-181e63a39d33) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising) [Conference](https://blog.ams-litigation.com/tag/conference) [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) Share this: Previous Next ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (59)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (23)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (18)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (18)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. You may unsubscribe at any time. ### Recent Posts ### Contact Us Applied Marketing Science 78 Blanchard Road, Suite 203 Burlington MA 01803   Phone: [781.250.6300](callto://17812506300) Email: [litigation@ams-inc.com](mailto:litigation@ams-inc.com) [AMS Corporate Site](http://www.ams-inc.com) ©2023 Applied Marketing Science, Inc. | [Sitemap](https://ams-litigation.com/sitemap_index.xml) | [Terms of Use](https://ams-litigation.com/terms-of-use/) | [Privacy Policy](https://ams-litigation.com/privacy-policy) - - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Juli Lin", "url" : "https://blog.ams-litigation.com/author/juli-lin" }, "dateModified" : "2023-10-30T17:48:11.970Z", "datePublished" : "2023-10-19T13:54:01.000Z", "headline" : "AMS Presenting Session on Dark Patterns at 2023 ANA Masters of Advertising Law Conference", "mainEntityOfPage" : { "@id" : "https://blog.ams-litigation.com/ams-presenting-session-on-dark-patterns-at-2023-ana-masters-of-advertising-law-conference", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.ams-litigation.com/hubfs/Applied-Marketing-Science-Litigation-Survey-Experts-2.jpg" }, "name" : "Applied Marketing Science" } } ```