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AMS Principal and Survey Expert Brian Sowers to Discuss Surveys in IP Litigation with DC Bar

Applied Marketing Science, Inc. (AMS) Principal and Testifying Survey Expert Brian Sowers will join Roger Colaizzi of Venable LLP and members of the DC Bar for a 1-hour CLE-accredited webinar...

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Trademark, Webinar

AMS Sponsoring INTA Annual Meeting Live+ 2023

Applied Marketing Science, Inc. (AMS) is a proud sponsor of the 2023 INTA Annual Meeting (Virtual Only) conference.

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Trademark, Conference

Thom Browne Wins Trademark Infringement Case Against Adidas

Adidas America Inc. v. Thom Browne Inc., No.  1:21-cv-05615-JSR-RWL, SD of New York

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Trademark

AMS Announces Dr. Tao Sun as Testifying Survey Expert

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Tao Sun has joined the firm’s expanding network of testifying survey...

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Deceptive Advertising, Class Action/Class Certification, News, Trademark

AMS Survey Results Cited in Monster Energy’s Successful Trademark Infringement Suit vs. BeastUp

Monster Energy Company v. BeastUp LLC, No. 2:17-cv-01605-KJM-JDP, ED of California

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Trademark

Join Us at the 2021 Annual INTA Meeting

Come and virtually meet the Applied Marketing Science (AMS) litigation support team at the world’s premier intellectual property (IP) event, the INTA 2021 Annual Meeting Virtual+. The 2021 Annual...

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Trademark, Conference

AMS Experts Discuss Key Issues in Lanham Act Surveys in IP Litigator Magazine

Consumer surveys can provide valuable empirical evidence in Lanham Act matters, class actions, and many other types of litigation. Sometimes survey may be the only way to obtainrelevant evidence. ...

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Deceptive Advertising, Likelihood of Confusion, News, Trademark

Frequently Asked Questions about Consumer Surveys used in Trademark Litigation

AMS Survey Expert, Brian Sowers, Associate Principal, Jacqueline A. Chorn, and Associate Principal, Marcello Santana, Esq., recently presented a webinar, Surveys in Trademark Litigation. In the...

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Trademark, Webinar

AMS Offers Free CLE-Eligible Webinar on Use of Survey Evidence in Intellectual Property Litigation

Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising matters, class actions, and many other types of litigation....

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Deceptive Advertising, Class Action/Class Certification, Likelihood of Confusion, Trademark, False Advertising, Webinar

A Likelihood of Confusion Survey May Have Carried Substantial “Weight” in This Fitness Equipment Trademark Dispute

In the case Max Rack, Inc. v Core Health and Fitness, LLC., the U.S. District Court for the Southern District of Ohio denied MRI’s summary judgment motion for trademark infringement. MRI markets and...

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Likelihood of Confusion, Trademark

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