banner Image

Blog

Frequently Asked Questions about Trademark Surveys

AMS Survey Expert, Jacqueline Chorn and Senior Manager, Marcello Santana, answer a few questions from their recent webinar, Surveys in Trademark Litigation.

read more →

Trademark

What Makes a Survey for Litigation Successful?

Surveys have become a routine form of evidence for courts in cases involving trademarks and deceptive advertising. Although it may appear simple to design a survey (don’t you simply write some...

read more →

Trademark

The Importance of Consumer Surveys in Establishing Secondary Meaning

A trademark has acquired secondary meaning when it becomes recognized as a specific good or service originating from a single source. Trademarks that are considered to be merely descriptive of the...

read more →

Trademark, Secondary Meaning

Surveys Used to Determine Secondary Meaning

If a proposed trademark or service mark is not inherently distinctive, it may be registered on the Principal Register only upon proof of acquired distinctiveness, or "secondary meaning." In order to...

read more →

Trademark, Secondary Meaning

AMS Provides Persuasive Rebuttal in Backyard BBQ Infringement Matter

In a recent case in the Eastern District of North Carolina (Variety Stores, Inc. v Wal-Mart Stores, Inc., Civil Action No. 5:14-cv-00217), the jury found Wal-Mart guilty of willful infringement of...

read more →

Likelihood of Confusion, Trademark

The Importance of Selecting a Proper Control

Consumer surveys for trademark infringement cases can be a powerful and persuasive piece of evidence. However, a failure to follow accepted survey standards opens up a survey to criticism which may...

read more →

Likelihood of Confusion, Trademark

FAQs from the INTA 2018 Annual Meeting

AMS had a great time at the International Trademark Association’s 2018 Annual Meeting in Seattle, reuniting with friends and colleagues, and learning about the newest developments in trademark law....

read more →

Trademark

Meet the Expert: Jacqueline Chorn

As the third installment in our Meet the Experts Series, we'll be speaking to survey expert Jacqueline ChornJacqueline Chorn is a Senior Manager and Survey Expert in the Litigation Support practice

read more →

Claim Substantiation, Trademark

Serial Podcast Denied Trademark Registration

Last month, Adnan Syed, whose murder charges are discussed in the popular podcast, “Serial”, was granted a new trial by the Maryland Court of Special Appeals. However, as is referenced in TCMA.com’s ...

read more →

Genericness, Trademark

Meet the Expert: Brian Sowers

In the second installment of our Meet the Experts Series, we'll be speaking to survey expert Brian Sowers.

read more →

Trademark

Page 1 of 3 1 2 3

SUBSCRIBE TO OUR BLOG