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Thom Browne Wins Trademark Infringement Case Against Adidas

Adidas America Inc. v. Thom Browne Inc., No.  1:21-cv-05615-JSR-RWL, SD of New York 

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AMS Announces Dr. Tao Sun as Testifying Survey Expert

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Tao Sun has joined the firm’s expanding network of testifying survey...

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Deceptive Advertising, Class Action/Class Certification, News, Trademark

AMS Survey Results Cited in Monster Energy’s Successful Trademark Infringement Suit vs. BeastUp

Monster Energy Company v. BeastUp LLC, No. 2:17-cv-01605-KJM-JDP, ED of California

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Join Us at the 2021 Annual INTA Meeting

Come and virtually meet the Applied Marketing Science (AMS) litigation support team at the world’s premier intellectual property (IP) event, the INTA 2021 Annual Meeting Virtual+. The 2021 Annual...

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Trademark, Conference

AMS Experts Discuss Key Issues in Lanham Act Surveys in IP Litigator Magazine

Consumer surveys can provide valuable empirical evidence in Lanham Act matters, class actions, and many other types of litigation. Sometimes survey may be the only way to obtain relevant evidence. ...

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Deceptive Advertising, Likelihood of Confusion, News, Trademark

Frequently Asked Questions about Consumer Surveys used in Trademark Litigation

AMS Survey Expert, Brian Sowers, Associate Principal, Jacqueline A. Chorn, and Associate Principal, Marcello Santana, Esq., recently presented a webinar, Surveys in Trademark Litigation. In the...

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Trademark, Webinar

AMS Offers Free CLE-Eligible Webinar on Use of Survey Evidence in Intellectual Property Litigation

Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising matters, class actions, and many other types of litigation....

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Deceptive Advertising, Class Action/Class Certification, Likelihood of Confusion, Trademark, False Advertising, Webinar

A Likelihood of Confusion Survey May Have Carried Substantial “Weight” in This Fitness Equipment Trademark Dispute

In the case Max Rack, Inc. v Core Health and Fitness, LLC., the U.S. District Court for the Southern District of Ohio denied MRI’s summary judgment motion for trademark infringement. MRI markets and...

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Likelihood of Confusion, Trademark

Lack of a Consumer Survey May Have “Shot” Down a Defense of Non-Genericness

In the case Threshold Enterprises, Ltd. v. Pressed Juicery, Inc., the U.S. District Court for the Northern District of California granted Defendant’s motion to cancel the mark “Wellness Shot” on the...

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Genericness, Trademark

A Consumer Survey May Have Been the Best Pairing with this Wine

In the case, San Antonio Winery, Inc. and Merritt Estate Winery, Inc. v. Enovation Brands, Inc., Civil Action No. 20-20515-Civ-Scola (S.D. Fla. Feb 24, 2020), the U.S. District Court for the Southern...

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Likelihood of Confusion, Trademark, Secondary Meaning

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