--- title: Consumer Litigation Surveys for Complex Legal Matters Blog | Conjoint Analysis (2) description: Conjoint Analysis | Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. (2) --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [US District Court Grants Class Certification against Post Foods Based on AMS Conjoint Surveys](https://blog.ams-litigation.com/class-certification-post-foods-conjoint-surveys) *Debbie Krommenhock, et al., v Post Foods, LLC,* Case No.3:16-cv-04958-WHO, Class Certification RulingMarch 9, 2020 [read more →](https://blog.ams-litigation.com/class-certification-post-foods-conjoint-surveys) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [The Value of Proposing Conjoint Analysis in Support of Damages Models for Class Certification](https://blog.ams-litigation.com/conjoint-analysis-damages-models-class-certification) A recent decision by a California court sheds light on the value of proposing conjoint analysis to support a damages model in class certification. [read more →](https://blog.ams-litigation.com/conjoint-analysis-damages-models-class-certification) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Meet the Expert: Steve Gaskin (Part 2)](https://blog.ams-litigation.com/meet-the-expert-steve-gaskin-part-2) A continuation of our Meet the Experts Series, Steve Gaskin answers questions regarding his experience and expertise in conjoint analysis.  [read more →](https://blog.ams-litigation.com/meet-the-expert-steve-gaskin-part-2) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Meet the Expert: Steve Gaskin (Part 1)](https://blog.ams-litigation.com/meet-the-expert-steve-gaskin-part-1) [read more →](https://blog.ams-litigation.com/meet-the-expert-steve-gaskin-part-1) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Conjoint Analysis Conducted by AMS Expert Steven P. Gaskin is Cited by a Judge for Its Proper Consideration of Market Factors when Calculating a Price Premium](https://blog.ams-litigation.com/steve-gaskin-conjoint-analysis-cited) On August 9, 2017, the Honorable John A. Kronstadt, United States District Judge in the United States District Court, Central District Of California, released a ruling on Defendants’ Motion To... [read more →](https://blog.ams-litigation.com/steve-gaskin-conjoint-analysis-cited) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Miami federal judge approves class action settlement based on AMS conjoint analysis survey](https://blog.ams-litigation.com/class-action-settlement-conjoint-analysis-survey) July 24, 2017 [read more →](https://blog.ams-litigation.com/class-action-settlement-conjoint-analysis-survey) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [News](https://blog.ams-litigation.com/tag/news) ## [United States District Court District of Minnesota grants class certification in security software class action case based on conjoint survey](https://blog.ams-litigation.com/us-district-court-uses-conjoint) In re: Devi Khoday And Danise Townsend v. Symantec Corp. and Digital River, Inc., Civil No. 11-180 (JRT/TNL) , Class Certification Ruling March 19, 2015 [read more →](https://blog.ams-litigation.com/us-district-court-uses-conjoint) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [New Hampshire US District Court grants class certification in Dial soap case based on conjoint survey](https://blog.ams-litigation.com/district-court-grants-class-certification-based-on-conjoint) In re: Dial Complete Marketing MDL Case No. 11-md-2263-SM and Sales Practices Litigation ALL CASES Opinion No. 2017 DNH 051 dated March 27, 2017 [read more →](https://blog.ams-litigation.com/district-court-grants-class-certification-based-on-conjoint) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Northern California US District Court grants class certification in Lenovo class action case based on conjoint survey](https://blog.ams-litigation.com/us-district-court-grants-class-certification-lenovo-matter) In re: LENOVO ADWARE LITIGATION Case No. 5:15-md-02624-RMW, Class Certification Ruling Oct. 27, 2016 [read more →](https://blog.ams-litigation.com/us-district-court-grants-class-certification-lenovo-matter) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Court Upholds Use of Conjoint Analysis for Calculating Classwide Damages](https://blog.ams-litigation.com/court-upholds-use-conjoint-analysis-classwide-damages) The Ninth Circuit recently upheld the certification of a consumer class alleging that “all natural” labels on ConAgra's Wesson cooking oil misled customers who were concerned about genetically... [read more →](https://blog.ams-litigation.com/court-upholds-use-conjoint-analysis-classwide-damages) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) Page 2 of 2 [1](https://blog.ams-litigation.com/tag/conjoint-analysis/page/1) [2](https://blog.ams-litigation.com/tag/conjoint-analysis/page/2) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (23)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (18)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (18)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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