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How Conjoint Analysis Can be Used as a Basis for Damages Calculations in Class Action Litigation: View the Updated Resource from AMS

Applied Marketing Science, Inc. (AMS) is pleased to share our recently updated conjoint analysis resource. Conjoint analysis is a survey technique and discrete-choice model used in market research to measure consumer preferences for products and services. It has been widely used for over 50 years and is the subject of an enormous amount of academic research. 

Developed for those seeking to use conjoint analysis to calculate compensatory damages in class action litigation matters, our resource covers the following topics: 

  • Introduction to conjoint analysis – what is it and how does it work? 
  • How conjoint analysis calculates reduction in market value and price premium as a basis for damages calculations. 
  • Examples of choice-based conjoint analysis studies. 
  • Considerations for conjoint analysis survey design. 
  • Drivers of cost and time in a conjoint analysis survey. 
  • What is needed to begin a conjoint analysis survey. 

Choice-based conjoint analysis has been used successfully as a basis for damages calculations in state and federal class action matters when properly conducted, and its use has grown significantly as an accepted methodology over the last decade.  

Conjoint analysis surveys can provide persuasive evidence, but only when designed and conducted with scientific rigor, and supported by clear, authoritative expert testimony that can minimize the risk of critiques, including a Daubert challenge. 

To learn more about conjoint analysis, read the resource: 

Read the Resource

ABOUT APPLIED MARKETING SCIENCE, INC.

Applied Marketing Science, Inc. (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters related to class action matters, trademark and trade dress infringement, false and deceptive advertising, and more. AMS is a trusted source of survey design, data analysis, and expert testimony. Our survey experts have a strong understanding of the legal standards for survey research for conjoint analysis and class action litigation matters. 

Class Action/Class Certification, Conjoint Analysis

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