Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Renée Richardson Gosline has affiliated with the firm’s Litigation Support practice.
Dr. Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management and a Principal Research Scientist at MIT's Initiative on The Digital Economy. She is also a fellow at Stanford University’s Digital Economy Lab. Dr. Gosline is an expert on the convergence of behavioral science and technology, and the implications for cognitive bias in human decision-making. In addition to being a leading thinker in customer experience (CX) strategy and digital brand strategy, Dr. Gosline is an expert on brand imitation and counterfeits, as well as the integration of artificial intelligence and human choice. Earlier in her career, she held marketing positions at LVMH Moët Hennessy Louis Vuitton and Leo Burnett. Dr. Gosline holds an M.A. in Sociology and a Ph.D. in Business Administration and Marketing from Harvard University.
“We are extremely excited that Dr. Gosline has affiliated with AMS,” said Jason Och, a principal at AMS and leader of the firm’s Litigation Support practice. “Our clients will benefit from her depth of understanding of the digital customer experience, brand imitation and counterfeits, and human decision-making. Dr. Gosline’s unique combination of theoretical and real-world experience will be an invaluable combination for litigants looking to utilize survey evidence.”
AMS collaborates with a network of survey research experts who have expertise in areas such as consumer behavior, social psychology, advertising, branding, marketing strategy, economics, content analysis and other related areas. Experts design and conduct surveys to analyze consumer behavior in litigation—including trademark and trade-dress infringement, deceptive advertising, claim substantiation, patent infringement and damage calculations, class action and antitrust claims—and testify in both deposition and at trial.
For additional information on AMS Litigation Support services, please send inquiries to litigation@ams-inc.com or contact Jason Och at (781) 250-6317.
ABOUT APPLIED MARKETING SCIENCE
Applied Marketing Science (AMS) provides market research and consulting to improve product and service innovation and deliver expert witness testimony in business litigation. Established in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of services to meet client needs and specializes in developing customized solutions for each situation. For more information, please visit http://www.ams-inc.com.