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Dr. Adam Alter, Authority on Consumer Behavior and AMS-Affiliated Litigation Survey Expert, Publishes Anatomy of a Breakthrough

With his forthcoming book, Dr. Adam Alter, professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business, provides a guide for consumers...

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Meet the Expert: Ms. Patricia Yanes, MBA

In the latest edition of the Meet the Expert series, we’ll be speaking to Ms. Patricia Yanes, who has recently joined the Applied Marketing Science, Inc. (AMS) network of testifying survey experts....

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Class Action/Class Certification

Thom Browne Wins Trademark Infringement Case Against Adidas

Adidas America Inc. v. Thom Browne Inc., No.  1:21-cv-05615-JSR-RWL, SD of New York

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Trademark

AMS Announces Principal Patricia Yanes as Testifying Survey Expert with Specialty in Conjoint Analysis

Applied Marketing Science, Inc. (AMS) is pleased to announce that Principal and Discrete-Choice Methodology Lead Patricia Yanes will be joining the firm’s expanding network of testifying survey...

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Conjoint Analysis, News

AMS Survey Results Cited in Monster Energy’s Successful Trademark Infringement Suit vs. BeastUp

Monster Energy Company v. BeastUp LLC, No. 2:17-cv-01605-KJM-JDP, ED of California

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Trademark

Jury Finds for FIGS, Inc., Rejecting All Claims of False Advertising

Strategic Partners, Inc. v. FIGS, Inc., Catherine (“Trina”) Spear, Heather Hasson; Case No. 2:19-cv-02286-JWH-KS (C.D. Cal.)

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False Advertising

Applied Marketing Science Sponsoring 2022 National Advertising Division Conference

Applied Marketing Science (AMS) is a proud sponsor of the upcoming 2022 National Advertising Division annual conference, which will take place in Washington, D.C. from September 19th to the 20th. NAD...

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Conference

AMS Marks 20th Class Certification Ruling Supporting Conjoint Analysis as a Basis for Damages Models in Class Actions

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that a recent court ruling marks a milestone in the use of conjoint analysis as a...

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Conjoint Analysis, News

AMS Welcomes New Affiliate Dr. Adam Alter, Consumer Behavior Expert and New York Times Bestselling Author

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome newly affiliated expert Dr. Adam Alter, an authority on consumer behavior and...

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News

Vans Skates to Preliminary Injunction with AMS Surveys

Vans, Inc. and VF Outdoor, LLC. v Walmart, Inc. et al., Case No. 8:21-cv-01876-DOC-KES

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Likelihood of Confusion, Secondary Meaning

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