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AMS Survey Results Cited in Monster Energy’s Successful Trademark Infringement Suit vs. BeastUp

Monster Energy Company v. BeastUp LLC, No. 2:17-cv-01605-KJM-JDP, ED of California

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Jury Finds for FIGS, Inc., Rejecting All Claims of False Advertising

Strategic Partners, Inc. v. FIGS, Inc., Catherine (“Trina”) Spear, Heather Hasson; Case No. 2:19-cv-02286-JWH-KS (C.D. Cal.)

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False Advertising

Applied Marketing Science Sponsoring 2022 National Advertising Division Conference

Applied Marketing Science (AMS) is a proud sponsor of the upcoming 2022 National Advertising Division annual conference, which will take place in Washington, D.C. from September 19th to the 20th. NAD...

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AMS Marks 20th Class Certification Ruling Supporting Conjoint Analysis as a Basis for Damages Models in Class Actions

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that a recent court ruling marks a milestone in the use of conjoint analysis as a...

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Conjoint Analysis, News

AMS Welcomes New Affiliate Dr. Adam Alter, Consumer Behavior Expert and New York Times Bestselling Author

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome newly affiliated expert Dr. Adam Alter, an authority on consumer behavior and...

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Vans Skates to Preliminary Injunction with AMS Surveys

Vans, Inc. and VF Outdoor, LLC. v Walmart, Inc. et al., Case No. 8:21-cv-01876-DOC-KES

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Likelihood of Confusion, Secondary Meaning

Applied Marketing Science Sponsoring 2022 ABA-IPL Section Annual Meeting

Applied Marketing Science (AMS) will be sponsoring the upcoming 2022 ABA-IPL Section Annual Meeting, taking place in-person in Washington, D.C., from April 5th-7th. The Annual Meeting is a gathering...

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Join Us at the 2021 Annual INTA Meeting

Come and virtually meet the Applied Marketing Science (AMS) litigation support team at the world’s premier intellectual property (IP) event, the INTA 2021 Annual Meeting Virtual+. The 2021 Annual...

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Trademark, Conference

Jury finds for Dr. Martens in trade dress trademark dispute

AIRWAIR INTERNATIONAL LTD., Plaintiff, v. PULL & BEAR ESPANA SA, et al., Defendants.(Case No. 19-cv-07641-SI)

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Survey Conducted by AMS Expert Brian Sowers Pivotal in Class Certification

Andrew Roley v. Google LLC, Case No. 18-cv-07537-BLF

Google established its Local Guides program in early 2015 whereby locals photograph and comment on businesses and locations around the world in ord
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