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Join AMS at the 2024 International Trademark Association (INTA) Annual Meeting

Applied Marketing Science, Inc. (AMS) is proud to participate in the upcoming 2024 International Trademark Association (INTA) Annual Meeting, which will take place at the Georgia World Congress...

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Trademark, Conference

AMS Survey Expert Brian Sowers Selected to Serve on INTA Trademark Reporter Committee

Applied Marketing Science, Inc. (AMS) is proud to announce that Principal and Litigation Survey Expert Brian Sowers has been selected to serve on The Trademark Reporter Committee at International...

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News, Trademark

AMS Presenting Session on Dark Patterns at 2023 ANA Masters of Advertising Law Conference

Applied Marketing Science, Inc. (AMS) will be shining a light on "dark patterns" at the 2023 Association of National Advertisers (ANA) Masters of Advertising Law Conference, taking place in Orlando,...

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Deceptive Advertising, Conference, False Advertising

AMS Survey Key to Resolving Turf Dispute

Upmann Sanchez Turf and Landscape dba US Turf v US Turf, LLC, Case No. 2:21-CV-1749 JCM (DJA)

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Trademark, Secondary Meaning

Webinar Recording Available for “Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation”

Applied Marketing Science, Inc. (AMS) recently hosted a webinar, "Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation,” which is now available on demand so you can...

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Conjoint Analysis, Webinar

AMS Sponsoring 2023 National Advertising Division Conference

Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming 2023 National Advertising Division (NAD) annual conference, which will take place in Philadelphia, PA, from September 19th to...

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Deceptive Advertising, Conference, False Advertising

Upcoming Webinar: Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation

Conjoint analysis is widely utilized by plaintiffs as a basis for damages calculations in class action matters. Join Principal andSurvey ExpertPatricia Yanes, Principal and Practice Lead Jason Och,...

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Conjoint Analysis, Webinar

AMS Principal and Survey Expert Brian Sowers to Discuss Surveys in IP Litigation with DC Bar

Applied Marketing Science, Inc. (AMS) Principal and Testifying Survey Expert Brian Sowers will join Roger Colaizzi of Venable LLP and members of the DC Bar for a 1-hour CLE-accredited webinar...

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Trademark, Webinar

AMS Sponsoring INTA Annual Meeting Live+ 2023

Applied Marketing Science, Inc. (AMS) is a proud sponsor of the 2023 INTA Annual Meeting (Virtual Only) conference.

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Trademark, Conference

Dr. Adam Alter, Authority on Consumer Behavior and AMS-Affiliated Litigation Survey Expert, Publishes Anatomy of a Breakthrough

With his forthcoming book, Dr. Adam Alter, professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business, provides a guide for consumers...

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