--- title: Consumer Litigation Surveys for Complex Legal Matters Blog (2) description: Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. (2) --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [AMS Sponsoring 2026 ABA-IPL Section Annual Meeting](https://blog.ams-litigation.com/ams-sponsoring-2026-aba-ipl-section-annual-meeting) Applied Marketing Science, Inc. (AMS) is a proud exhibiting sponsor of the 2026 American Bar Association Intellectual Property Law Section Annual Meeting (IPLSPRING). Taking place at the Omni Hotel... [read more →](https://blog.ams-litigation.com/ams-sponsoring-2026-aba-ipl-section-annual-meeting) [Patent Infringement](https://blog.ams-litigation.com/tag/patent-infringement), [Trademark](https://blog.ams-litigation.com/tag/trademark), [Conference](https://blog.ams-litigation.com/tag/conference) ## [Court Certifies Class in PFAS Pet Food Labeling Case Against Smucker](https://blog.ams-litigation.com/court-certifies-class-in-pfas-pet-food-labeling-case-against-smucker) *Jeruchim v. The J.M. Smucker Company, Case No. 22‑cv‑06913‑WHO, ND of California* [read more →](https://blog.ams-litigation.com/court-certifies-class-in-pfas-pet-food-labeling-case-against-smucker) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action) ## [Brian Sowers Delivers Guest Lecture on Genericness Surveys at University of Pennsylvania Carey Law School](https://blog.ams-litigation.com/brian-sowers-delivers-guest-lecture-on-genericness-surveys-at-university-of-pennsylvania-carey-law-school) Applied Marketing Science, Inc. (AMS) Principal and Testifying Survey Expert Brian M. Sowers guest lectured at the University of Pennsylvania Carey Law School on January 27, 2026, as part of... [read more →](https://blog.ams-litigation.com/brian-sowers-delivers-guest-lecture-on-genericness-surveys-at-university-of-pennsylvania-carey-law-school) [Genericness](https://blog.ams-litigation.com/tag/genericness), [News](https://blog.ams-litigation.com/tag/news) ## [AMS Survey Demonstrates "Seeking" Marks Not Generic for Dating Site](https://blog.ams-litigation.com/ams-survey-demonstrates-seeking-marks-not-generic-for-dating-site) *Case: Reflex Media, Inc. et al v. Successfulmatch.com, et al. Case 3:20-cv-06393-JD* Plaintiff Reflex Media, Inc. operates Seeking.com, a premier luxury dating site. Plaintiff alleged that Defendant... [read more →](https://blog.ams-litigation.com/ams-survey-demonstrates-seeking-marks-not-generic-for-dating-site) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [AMS Conjoint Analysis Demonstrates Overpayment in PetSafe Class Action Settlement](https://blog.ams-litigation.com/ams-conjoint-analysis-demonstrates-overpayment-in-petsafe-class-action-settlement) *Case: Hernandez v Radio Systems Corporation (No. 5:22-cv-01861-JGB-DTB)*  [read more →](https://blog.ams-litigation.com/ams-conjoint-analysis-demonstrates-overpayment-in-petsafe-class-action-settlement) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [AMS Welcomes New Affiliate Dr. Lucas Carden, Research Scientist and Testifying Survey Expert](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr-lucas-carden-research-scientist-and-testifying-survey-expert) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome Lucas Carden, Ph.D., research scientist and managing partner of FocusMark, LLC, to its... [read more →](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr-lucas-carden-research-scientist-and-testifying-survey-expert) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [News](https://blog.ams-litigation.com/tag/news), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [Takeaways from the 2025 National Advertising Division Annual Conference](https://blog.ams-litigation.com/takeaways-from-the-2025-national-advertising-division-annual-conference) The 2025 National Advertising Division (NAD) Conference, “Leading the Way in Ad Law,” spotlighted how AI, influencer marketing, and teen-focused campaigns are reshaping the advertising landscape.... [read more →](https://blog.ams-litigation.com/takeaways-from-the-2025-national-advertising-division-annual-conference) [Conference](https://blog.ams-litigation.com/tag/conference), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [AMS Welcomes New Affiliate Dr. Morgan Ward, Consumer Behavior and Marketing Strategy Expert](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr.-morgan-ward-consumer-behavior-and-marketing-strategy-expert) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome [Dr. Morgan Ward](https://ams-litigation.com/survey-experts/morgan-ward/), an authority in branding, consumer perception, and consumer decision... [read more →](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr.-morgan-ward-consumer-behavior-and-marketing-strategy-expert) [News](https://blog.ams-litigation.com/tag/news) ## [Senior Members of the AMS Litigation Support Practice Attending the 2025 National Advertising Division Conference](https://blog.ams-litigation.com/senior-members-of-the-ams-litigation-support-practice-attending-the-2025-national-advertising-division-conference) Applied Marketing Science, Inc. (AMS) is excited to attend and sponsor the [2025 National Advertising Division (NAD) Annual Conference](https://bbbprograms.swoogo.com/nad2025), held September 16-17 at The Conrad Hotel in Washington, D.C. [read more →](https://blog.ams-litigation.com/senior-members-of-the-ams-litigation-support-practice-attending-the-2025-national-advertising-division-conference) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Conference](https://blog.ams-litigation.com/tag/conference) ## [AMS Sponsoring 2025 National Advertising Division Conference](https://blog.ams-litigation.com/ams-sponsoring-2025-national-advertising-division-conference) Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming National Advertising Division (NAD) Annual Conference, *Leading the Way in Ad Law*, which will take place at The Conrad Hotel in... [read more →](https://blog.ams-litigation.com/ams-sponsoring-2025-national-advertising-division-conference) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Conference](https://blog.ams-litigation.com/tag/conference) Page 2 of 15 [1](https://blog.ams-litigation.com/page/1) [2](https://blog.ams-litigation.com/page/2) [3](https://blog.ams-litigation.com/page/3) [4](https://blog.ams-litigation.com/page/4) [5](https://blog.ams-litigation.com/page/5) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (20)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (20)](https://blog.ams-litigation.com/tag/false-advertising) - [Class Action/Class Certification (17)](https://blog.ams-litigation.com/tag/class-action) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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