banner Image

Blog

Frequently Asked Questions about Field Support for Litigation Research

As a follow-up to our webinar, Applied Marketing Science answers a few questions about offering field support for litigation research.

read more →

From Development to Defense: The Comprehensive Advertising Claims Process

Claims development is the process of developing effective advertising and packaging claims that drive sales and strengthen brands.

read more →

Claim Substantiation

AMS/Venable LLP Webinar: Consumer Surveys in Advertising Law

Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matteror just internal counseling. Yet, despite the...

read more →

News, Webinar

Would a False Advertising Survey Have Carried “Weight”?

Dr. Pepper/Seven Up Inc. will not have to face a class-action lawsuit filed by a woman who claimed diet soda did not help her lose weight. In his Aug. 21 order, Judge William Orrick of the U.S....

read more →

False Advertising

The Importance of Selecting a Proper Control

Consumer surveys for trademark infringement cases can be a powerful and persuasive piece of evidence. However, a failure to follow accepted survey standards opens up a survey to criticism which may...

read more →

Likelihood of Confusion, Trademark

Fieldwork for Litigation Research: Laying the Foundation for Quality Data

By Angela McCue

An often overlooked but critical component of any survey conducted for litigation is field. Field is the phase of the study in which the data is collected that will be used for...

read more →

FAQs from the INTA 2018 Annual Meeting

AMS had a great time at the International Trademark Association’s 2018 Annual Meeting in Seattle, reuniting with friends and colleagues, and learning about the newest developments in trademark law....

read more →

Trademark

Meet the Expert: Jacqueline Chorn

As the third installment in our Meet the Experts Series, we'll be speaking to survey expert Jacqueline ChornJacqueline Chorn is a Senior Manager and Survey Expert in the Litigation Support practice

read more →

Claim Substantiation, Trademark

Serial Podcast Denied Trademark Registration

Last month, Adnan Syed, whose murder charges are discussed in the popular podcast, “Serial”, was granted a new trial by the Maryland Court of Special Appeals. However, as is referenced in TCMA.com’s ...

read more →

Genericness, Trademark

Meet the Expert: Brian Sowers

In the second installment of our Meet the Experts Series, we'll be speaking to survey expert Brian Sowers.

read more →

Trademark

Page 2 of 7 1 2 3 4 5

SUBSCRIBE TO OUR BLOG