Brian Sowers, Applied Marketing Science, Inc. (AMS) Survey Expert, and Jared Kagan, counsel in Debevoise & Plimpton LLP’s Intellectual Property group, discussed the role of consumer surveys in intellectual property and trademark litigation in a recent CLE-eligible webinar facilitated by the American Bar Association (ABA). The webinar is now available to view on demand on the ABA website.
Consumer surveys are one of the most powerful tools available in intellectual property litigation. Despite widespread use, however, many attorneys are largely unfamiliar with the basics of consumer surveys and how they can be used effectively in intellectual property matters.
In this one-hour webinar, Messrs. Kagan and Sowers discuss the use of consumer survey evidence in intellectual property and trademark litigation, as well as emerging issues that can impact the evidentiary weight given to them.
Topics covered in ‘Consumer Surveys in IP Litigation’ include:
- Why consumer surveys matter in IP and trademark litigation
- Applications of surveys in IP and trademark litigation
- Case studies that show how courts use consumer survey evidence
- Emerging issues in litigation survey research
This program can be accessed by ABA members through May 21, 2029.
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