--- title: "Watch Now: Consumer Surveys in IP and Trademark Litigation Webinar" description: This webinar explores the use of consumer survey evidence in intellectual property litigation, as well as emerging issues that can impact the evidentiary weight given to them. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) - » - Watch Now: Consumer Surveys in IP and Trademark Litigation Webinar # Watch Now: Consumer Surveys in IP and Trademark Litigation Webinar [Brian Sowers](https://ams-litigation.com/survey-experts/brian-sowers/), Applied Marketing Science, Inc. (AMS) Survey Expert, and [Jared Kagan](https://www.debevoise.com/jaredkagan), counsel in Debevoise & Plimpton LLP’s Intellectual Property group, discussed the role of consumer surveys in intellectual property and trademark litigation in a recent CLE-eligible webinar facilitated by the American Bar Association (ABA). [The webinar is now available to view on demand on the ABA website](https://learningcenter.americanbar.org/courses/124459). Consumer surveys are one of the most powerful tools available in intellectual property litigation. Despite widespread use, however, many attorneys are largely unfamiliar with the basics of consumer surveys and how they can be used effectively in intellectual property matters. In this one-hour webinar, Messrs. Kagan and Sowers discuss the use of consumer survey evidence in intellectual property and trademark litigation, as well as emerging issues that can impact the evidentiary weight given to them. Topics covered in ‘[Consumer Surveys in IP Litigation](https://learningcenter.americanbar.org/courses/124459)’ include: - Why consumer surveys matter in IP and trademark litigation - Applications of surveys in IP and trademark litigation - Case studies that show how courts use consumer survey evidence - Emerging issues in litigation survey research This program can be accessed by ABA members through May 21, 2029. If you would like more information about our Litigation Support services, please reach out to our team. [![Contact Us](https://no-cache.hubspot.com/cta/default/3936175/12bcfc22-3b37-4419-9972-1e1596a2b5f4.png)](https://cta-redirect.hubspot.com/cta/redirect/3936175/12bcfc22-3b37-4419-9972-1e1596a2b5f4) [Trademark](https://blog.ams-litigation.com/tag/trademark) [Webinar](https://blog.ams-litigation.com/tag/webinar) Share this: Previous ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (59)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (23)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (18)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (18)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. You may unsubscribe at any time. ### Recent Posts ### Contact Us Applied Marketing Science 78 Blanchard Road, Suite 203 Burlington MA 01803   Phone: [781.250.6300](callto://17812506300) Email: [litigation@ams-inc.com](mailto:litigation@ams-inc.com) [AMS Corporate Site](http://www.ams-inc.com) ©2023 Applied Marketing Science, Inc. | [Sitemap](https://ams-litigation.com/sitemap_index.xml) | [Terms of Use](https://ams-litigation.com/terms-of-use/) | [Privacy Policy](https://ams-litigation.com/privacy-policy) - - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Juli Lin", "url" : "https://blog.ams-litigation.com/author/juli-lin" }, "dateModified" : "2026-08-10T13:00:03.077Z", "datePublished" : "2026-08-10T13:00:03.000Z", "headline" : "Watch Now: Consumer Surveys in IP and Trademark Litigation Webinar", "mainEntityOfPage" : { "@id" : "https://blog.ams-litigation.com/watch-now-consumer-surveys-in-ip-and-trademark-litigation-webinar", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.ams-litigation.com/hubfs/Applied-Marketing-Science-Litigation-Survey-Experts-2.jpg" }, "name" : "Applied Marketing Science" } } ```