Brian Sowers, Applied Marketing Science, Inc. (AMS) Survey Expert, and Jared Kagan, counsel in Debevoise & Plimpton LLP’s Intellectual Property group, will discuss the role of consumer surveys in intellectual property and trademark litigation in an upcoming CLE-eligible webinar facilitated by the American Bar Association (ABA).
Consumer surveys are one of the most powerful tools available in intellectual property litigation. Despite widespread use, however, many attorneys are largely unfamiliar with the basics of consumer surveys and how they can be used effectively in intellectual property matters.
Please join Messrs. Kagan and Sowers for a one-hour webinar where they will discuss the use of consumer survey evidence in intellectual property and trademark litigation. This new and informative webinar will focus on how consumer surveys are used in IP matters, as well as emerging issues that can impact the evidentiary weight given to them.
Topics covered in ‘Consumer Surveys in IP and Trademark Litigation’ will include:
- Why consumer surveys matter in IP and trademark litigation
- Applications of surveys in IP and trademark litigation
- Case studies that show how courts use consumer survey evidence
- Emerging issues in litigation survey research
This webinar will take place at 1:00 p.m. EST on Thursday, May 21, 2026, and is eligible for 1 hour of CLE credit. You may register for the webinar on the ABA website. We hope you’ll be able to join us!
