--- title: AMS Welcomes New Affiliate Dr. Suneal Bedi, Conjoint Analysis and Consumer Behavior Expert description: Applied Marketing Science, Inc., a leading-edge market research and consulting firm, is pleased to welcome Suneal Bedi, J.D., Ph.D., to its expanding network of affiliated testifying survey experts. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) - » - AMS Welcomes New Affiliate Dr. Suneal Bedi, Conjoint Analysis and Consumer Behavior Expert # AMS Welcomes New Affiliate Dr. Suneal Bedi, Conjoint Analysis and Consumer Behavior Expert Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome [Suneal Bedi, J.D., Ph.D.](https://ams-litigation.com/survey-experts/suneal-bedi/), an authority in consumer behavior and intellectual property, to its expanding network of affiliated testifying survey experts. Dr. Bedi is an Associate Professor of Business Law and Ethics and a Jerome Bess Faculty Fellow at the Indiana University Kelley School of Business where his research focuses on intellectual property, marketing law and ethics, and litigation finance. Dr. Bedi is also an affiliated faculty member at the Center for Intellectual Property Research and the Center for Law, Culture, and Society at the Indiana University Maurer School of Law, where he teaches courses in business ethics, corporate law, and fashion law and ethics. Employing quantitative, philosophical, and experimental methods, Dr. Bedi’s research intersects law, business, and public policy with real-world relevance. Over the last several years, he has served as a consumer behavior expert witness for legal cases, with a specialty in conjoint analysis for class action and intellectual property disputes. He also provides ongoing witness testimony for matters related to business ethics and litigation finance. AMS will support Dr. Bedi in complex litigation involving survey evidence and expert witness testimony. “We’re pleased to welcome Dr. Bedi into our network of litigation survey experts,” said Amanda Ford, principal at AMS and assistant Litigation Support practice lead. “His expertise at the intersection of consumer behavior, marketing law, and intellectual property enhances our ability to address complex litigation challenges with scientific rigor and reliability.” A prolific author, Dr. Bedi’s research has been published or is forthcoming in *New York University Law Review, Cornell Law Review*, *Vanderbilt Law Review*, *Harvard Journal of Law & Technology*, *Journal of Business Ethics*, *Journal of Retailing*, and *Journal of Marketing Research,* among others. He has also written for major media outlets such as *The New York Times*, *Forbes Magazine*, *U.S. News and World Report*, and *The San Francisco Chronicle*. Dr. Bedi received his Ph.D. and M.S. in marketing from the Wharton School of the University of Pennsylvania, along with a J.D. from Harvard Law School and a B.A. in economics from Swarthmore College. ABOUT APPLIED MARKETING SCIENCE, INC. (AMS) AMS has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Consumer surveys can be critical pieces of evidence in high-stakes litigation—but only when conducted with scientific rigor, carefully analyzed and supported by clear, authoritative expert testimony. The Litigation Support practice at AMS collaborates with a network of survey research experts who have expertise in areas such as consumer behavior, social psychology, advertising, branding, marketing strategy, economics, content analysis and other related areas. Experts design and conduct surveys to analyze consumer perceptions and behavior in litigation—including trademark and trade-dress infringement, deceptive advertising, class actions, patent infringement and damages calculations—and testify in deposition and at trial. For additional information on AMS Litigation Support services, please send inquiries to [litigation@ams-inc.com](mailto:litigation@ams-inc.com) or call (781) 250-6322 to speak with a member of our Litigation Support practice. [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) [News](https://blog.ams-litigation.com/tag/news) Share this: Previous Next ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (59)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (23)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (18)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (18)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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