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Surveys Support GlaxoSmithKline's Use of Dentist Recommended Brand Claims

Recently, under the National Advertising Division (NAD), Colgate-Palmolive Company (Colgate) brought a challenge against GlaxoSmithKline Consumer Healthcare (GSK) for its “#1 Dentist Recommended...

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Claim Substantiation, False Advertising

Mommy's Bliss Gripe Water Claims Recommended by NAD to be Discontinued Due to Weak Supporting Evidence

Following a challenge by Johnson & Johnson Consumer, Inc. (J&J) at the National Advertising Division (NAD)the NAD recommended that Mommy Bliss, Inc. (Mommy Bliss) discontinue all performance, speed...

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Claim Substantiation

From Development to Defense: The Comprehensive Advertising Claims Process

Claims development is the process of developing effective advertising and packaging claims that drive sales and strengthen brands.

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Claim Substantiation

Meet the Expert: Jacqueline Chorn

As the third installment in our Meet the Experts Series, we'll be speaking to survey expert Jacqueline ChornJacqueline Chorn is a Senior Manager and Survey Expert in the Litigation Support practice

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Claim Substantiation, Trademark

Data collection strategies for claim substantiation

As a follow-up to Part 1 of our claims webinar, “Make a Statement: Why Claim Substantiation Matters,” Jacqueline Chorn from Applied Marketing Science summarizes some of the factors you may want to...

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Claim Substantiation

Dr. Harry Lawless Has Affiliated with the Firm’s Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Harry Lawless has affiliated with the firm’s Litigation Support practice.

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Claim Substantiation, News

Why Claim Substantiation Matters

An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. Please join Applied Marketing Science (AMS) on November 7th, 2017 at 2 pm EST for a half-hour webinar where...

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Claim Substantiation

Advertising claims: Claims Substantiation and Consumer Perception – Part 2

Last week, we offered tips on how to take consumer perception into account when planning claim substantiation research to evaluate support for your advertising claims. Today, we continue the...

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Claim Substantiation

Advertising Claims: Claims Substantiation and Consumer Perception

When planning claim substantiation research to evaluate support for a new advertising claim, it’s important to look beyond “literal" claim substantiation and also consider the messages that consumers...

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Claim Substantiation

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