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Why Claim Substantiation Matters

An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. Please join Applied Marketing Science (AMS) on November 7th, 2017 at 2 pm EST for a half-hour webinar where AMS survey expert, Jacqueline Chorn, Ph.D., will discuss the methodologies of competent and reliable scientific evidence for substantiating advertising claims.

This webinar will discuss useful tips and practical considerations for the development of research methodology to support claims. Concerned about what unintended message your advertisement communicates? We will also discuss how to measure consumer perception and the importance of ensuring a good fit between the substantiation research and the advertisement itself.

Watch the webinar on demand, Make a Statement (PART 1): Why claim substantiation matters.

This webinar is the first in a two-part series on claim substantiation and development. To watch Part Two, “Developing effective claims that stand out,” please visit AMS Insights.

Claim Substantiation