--- title: Consumer Litigation Surveys for Complex Legal Matters Blog | Claim Substantiation description: Claim Substantiation | Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [Surveys Support GlaxoSmithKline's Use of Dentist Recommended Brand Claims](https://blog.ams-litigation.com/surveys-support-brand-claims) Recently, under the National Advertising Division (NAD), Colgate-Palmolive Company (Colgate) brought a challenge against GlaxoSmithKline Consumer Healthcare (GSK) for its “#1 Dentist Recommended... [read more →](https://blog.ams-litigation.com/surveys-support-brand-claims) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [Mommy's Bliss Gripe Water Claims Recommended by NAD to be Discontinued Due to Weak Supporting Evidence](https://blog.ams-litigation.com/mommys-bliss-claims-nad) Following a challenge by Johnson & Johnson Consumer, Inc.(J&J) at the National Advertising Division (NAD), the NAD recommended that Mommy Bliss, Inc. (Mommy Bliss) discontinue all performance, speed... [read more →](https://blog.ams-litigation.com/mommys-bliss-claims-nad) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation) ## [From Development to Defense: The Comprehensive Advertising Claims Process](https://blog.ams-litigation.com/from-development-to-defense-the-comprehensive-advertising-claims-process) Claims development is the process of developing effective advertising and packaging claims that drive sales and strengthen brands. [read more →](https://blog.ams-litigation.com/from-development-to-defense-the-comprehensive-advertising-claims-process) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation) ## [Meet the Expert: Jacqueline Chorn](https://blog.ams-litigation.com/meet-the-expert-jacqueline-chorn) As the third installment in our Meet the Experts Series, we'll be speaking to survey expert Jacqueline Chorn. Jacqueline Chorn is a Senior Manager and Survey Expert in the Litigation Support practice [read more →](https://blog.ams-litigation.com/meet-the-expert-jacqueline-chorn) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Data collection strategies for claim substantiation](https://blog.ams-litigation.com/data-collection-claim-substantiation) As a follow-up to Part 1 of our claims webinar, “[Make a Statement: Why Claim Substantiation Matters](https://ams-litigation.com/webinars-on-demand/make-statement-part-1-claim-substantiation-matters/),” Applied Marketing Science's team of survey researchers summarizes some of the factors you may... [read more →](https://blog.ams-litigation.com/data-collection-claim-substantiation) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation) ## [Dr. Harry Lawless Has Affiliated with the Firm’s Litigation Support Practice](https://blog.ams-litigation.com/dr-lawless-ams-litigation-support) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that [Dr. Harry Lawless](https://ams-litigation.com/survey-experts/harry-lawless/) has affiliated with the firm’s Litigation Support practice. [read more →](https://blog.ams-litigation.com/dr-lawless-ams-litigation-support) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation), [News](https://blog.ams-litigation.com/tag/news) ## [Why Claim Substantiation Matters](https://blog.ams-litigation.com/claim-substantiation-matters) An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. Please join Applied Marketing Science (AMS) on November 7th, 2017 at 2 pm EST for a half-hour webinar where... [read more →](https://blog.ams-litigation.com/claim-substantiation-matters) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation) ## [Advertising claims: Claims Substantiation and Consumer Perception – Part 2](https://blog.ams-litigation.com/claims-substantiation-consumer-perception) Last week, we offered tips on how to take consumer perception into account when planning [claim substantiation research](http://ams-litigation.com/services/claim-substantiation-surveys/) to evaluate support for your advertising claims. Today, we continue the... [read more →](https://blog.ams-litigation.com/claims-substantiation-consumer-perception) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation) ## [Advertising Claims: Claims Substantiation and Consumer Perception](https://blog.ams-litigation.com/claims-substantiation-perception-tips) When planning [claim substantiation](http://ams-litigation.com/services/claim-substantiation-surveys/) research to evaluate support for a new advertising claim, it’s important to look beyond “literal" claim substantiation and also consider the messages that consumers... [read more →](https://blog.ams-litigation.com/claims-substantiation-perception-tips) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation) Page 1 of 1 [1](https://blog.ams-litigation.com/tag/claim-substantiation/page/1) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (23)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (18)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (18)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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