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Juanjuan Zhang Has Affiliated with the Firm's Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Juanjuan Zhang has affiliated with the firm’s Litigation Support practice.

Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management. An expert in quantitative modeling, Professor Zhang combines economic theory with data science to optimize various business decisions in this fast-changing world. Professor Zhang has won multiple research awards, including the Frank Bass Award, the INFORMS Society for Marketing Science Long Term Impact Award, and the inaugural Marketing Science Institute Scholar title. Professor Zhang has served as Department Editor of Management Science, Associate Editor of several other top journals in her field, and VP of the INFORMS Society for Marketing Science. Professor Zhang currently teaches Marketing Innovation at MIT Sloan. She is a recipient of the MIT d’Arbeloff Fund for Excellence in Education and MIT Sloan’s highest teaching award, the Jamieson Prize. She was also named a Top 50 Undergraduate Professor by Poets and Quants. Professor Zhang holds a B. Econ. from Tsinghua University and a Ph.D. in Business Administration from the University of California, Berkeley. 

"We are thrilled that Juanjuan Zhang has affiliated with AMS," said Brian Sowers, a principal at AMS and leader of the firm's Litigation Support practice. "Her experience in combining economic theory with data science to optimize business decisions is a real asset to our clients. She brings a true expertise to our practice that we feel will contribute to the success of our clients."

AMS collaborates with a network of survey research experts who have expertise in areas such as consumer behavior, social psychology, advertising, branding, marketing strategy, economics, content analysis and other related areas. Experts design and conduct surveys to analyze consumer behavior in litigation—including trademark and trade-dress infringement, deceptive advertising, claim substantiation, patent infringement and damage calculations, class action and antitrust claims—and testify in both deposition and at trial.

For additional information on AMS Litigation Support services, please send inquiries to or contact Jason Och at (781) 250-6317.

Applied Marketing Science (AMS) provides market research and consulting to improve product and service innovation and deliver expert witness testimony in business litigation. Established in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of services to meet client needs and specializes in developing customized solutions for each situation. For more information, please visit