--- title: Consumer Litigation Surveys for Complex Legal Matters Blog (8) description: Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. (8) --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [US District Court Grants Class Certification against Post Foods Based on AMS Conjoint Surveys](https://blog.ams-litigation.com/class-certification-post-foods-conjoint-surveys) *Debbie Krommenhock, et al., v Post Foods, LLC,* Case No.3:16-cv-04958-WHO, Class Certification RulingMarch 9, 2020 [read more →](https://blog.ams-litigation.com/class-certification-post-foods-conjoint-surveys) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Lack of a Consumer Survey May Have “Shot” Down a Defense of Non-Genericness](https://blog.ams-litigation.com/lack-of-a-consumer-survey-non-genericness) In the case *Threshold Enterprises, Ltd. v. Pressed Juicery, Inc.,* the U.S. District Court for the Northern District of California granted Defendant’s motion to cancel the mark “Wellness Shot” on the... [read more →](https://blog.ams-litigation.com/lack-of-a-consumer-survey-non-genericness) [Genericness](https://blog.ams-litigation.com/tag/genericness), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Juanjuan Zhang Has Affiliated with the Firm's Litigation Support Practice](https://blog.ams-litigation.com/juanjuan-zhang-ams-litigation-support) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that [Juanjuan Zhang](https://ams-litigation.com/survey-experts/juanjuan-zhang/)has affiliated with the firm’s Litigation Support practice. [read more →](https://blog.ams-litigation.com/juanjuan-zhang-ams-litigation-support) [News](https://blog.ams-litigation.com/tag/news) ## [A Consumer Survey May Have Been the Best Pairing with this Wine](https://blog.ams-litigation.com/a-consumer-survey-may-have-been-the-best-pairing-with-this-wine) In the case, *San Antonio Winery, Inc. and Merritt Estate Winery, Inc. v. Enovation Brands, Inc.*, *Civil Action No.* 20-20515-Civ-Scola *(S.D. Fla. Feb 24, 2020)*, the U.S. District Court for the Southern... [read more →](https://blog.ams-litigation.com/a-consumer-survey-may-have-been-the-best-pairing-with-this-wine) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [Applied Marketing Science Presents at 2019 ANA/BAA Conference](https://blog.ams-litigation.com/ams-survey-expert-jacqueline-chorn-presents-at-2019-ana/baa-conference) Applied Marketing Science recently led a roundtable on the “Best practices for online consumer perception surveys” at the 2019 [ANA/BAA Conference](https://www.ana.net/conference/show/id/BAALAW-NOV19) in San Diego, For those who missed the roundtable,... [read more →](https://blog.ams-litigation.com/ams-survey-expert-jacqueline-chorn-presents-at-2019-ana/baa-conference) ## [Applied Marketing Science's Likelihood of Confusion Survey is Found to be Persuasive in Supporting Motion for Summary Judgment and Permanent Injunction](https://blog.ams-litigation.com/likelihood-of-confusion-survey-found-persuasive) In 2012, fifty-five parishes of The Episcopal Church in South Carolina disassociated from the national Episcopal Church organization over disagreements with various policies of the national church.... [read more →](https://blog.ams-litigation.com/likelihood-of-confusion-survey-found-persuasive) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ## [Brian Sowers and Jacqueline Chorn, Ph.D. selected to serve on INTA Committees](https://blog.ams-litigation.com/brian-sowers-and-jacqueline-chorn-ph.d.-selected-to-serve-on-inta-committees) Applied Marketing Science (AMS) is proud to announce that [Brian Sowers](https://ams-litigation.com/survey-experts/brian-sowers/) and [Jacqueline A. Chorn, Ph.D.](https://ams-litigation.com/survey-experts/jacqueline-chorn/) have both been recently selected to serve on committees for the International Trademark... [read more →](https://blog.ams-litigation.com/brian-sowers-and-jacqueline-chorn-ph.d.-selected-to-serve-on-inta-committees) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Reasons to Hire a Third Party to Substantiate Your Advertising Claims](https://blog.ams-litigation.com/third-party-substantiate-advertising-claims) The benefits of powerful advertising claims are numerous, but often powerful claims require substantiation. Innovations in technology platforms have encouraged many companies to approach claim... [read more →](https://blog.ams-litigation.com/third-party-substantiate-advertising-claims) ## [Surveys Support GlaxoSmithKline's Use of Dentist Recommended Brand Claims](https://blog.ams-litigation.com/surveys-support-brand-claims) Recently, under the National Advertising Division (NAD), Colgate-Palmolive Company (Colgate) brought a challenge against GlaxoSmithKline Consumer Healthcare (GSK) for its “#1 Dentist Recommended... [read more →](https://blog.ams-litigation.com/surveys-support-brand-claims) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [Mommy's Bliss Gripe Water Claims Recommended by NAD to be Discontinued Due to Weak Supporting Evidence](https://blog.ams-litigation.com/mommys-bliss-claims-nad) Following a challenge by Johnson & Johnson Consumer, Inc.(J&J) at the National Advertising Division (NAD), the NAD recommended that Mommy Bliss, Inc. (Mommy Bliss) discontinue all performance, speed... [read more →](https://blog.ams-litigation.com/mommys-bliss-claims-nad) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation) Page 8 of 15 [6](https://blog.ams-litigation.com/page/6) [7](https://blog.ams-litigation.com/page/7) [8](https://blog.ams-litigation.com/page/8) [9](https://blog.ams-litigation.com/page/9) [10](https://blog.ams-litigation.com/page/10) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (20)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (20)](https://blog.ams-litigation.com/tag/false-advertising) - [Class Action/Class Certification (17)](https://blog.ams-litigation.com/tag/class-action) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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