--- title: Consumer Litigation Surveys for Complex Legal Matters Blog (9) description: Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. (9) --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [Court requests non-anecdotal evidence of consumer deception in review of a motion for preliminary injunction in a false advertising case](https://blog.ams-litigation.com/consumer-deception-false-advertising) Repro-Med Systems (RMS) and EMED Technologies (EMED) are both manufacturers of medical devices and have been fighting in court for years claiming that the other party made false and deceptive... [read more →](https://blog.ams-litigation.com/consumer-deception-false-advertising) [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [District Court Reverses TTAB Dismissal of Opposition Partly Based on “Powerful” Survey Evidence](https://blog.ams-litigation.com/district-court-reverses-ttab-dismissal-of-opposition) In the recent case, *Combe Incorporated v. Dr. August Wolff GmbH & Co. KG Arzneimittel, Civil Action No. 1:17-cv-00935 (E.D. Va. May 23, 2019)*, the U.S. District Court for the Eastern District of... [read more →](https://blog.ams-litigation.com/district-court-reverses-ttab-dismissal-of-opposition) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ## [FAQs from the INTA 2019 Annual Meeting](https://blog.ams-litigation.com/faqs-inta-2019) AMS had a great time at the International Trademark Association’s 2019 Annual Meeting in our hometown of Boston! We enjoyed reuniting with friends and colleagues at events and meeting the many ... [read more →](https://blog.ams-litigation.com/faqs-inta-2019) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Frequently Asked Questions about Proving Irreparable Harm with Consumer Surveys](https://blog.ams-litigation.com/faqs-proving-irreparable-harm-with-consumer-surveys) AMS Survey Expert [Brian Sowers](https://ams-litigation.com/survey-experts/brian-sowers/) and other members of the AMS Litigation Support team answer a few questions from their recent webinar, [Proving Irreparable Harm with Consumer Surveys](https://ams-litigation.com/webinars-on-demand/proving-irreparable-harm-with-consumer-surveys/). [read more →](https://blog.ams-litigation.com/faqs-proving-irreparable-harm-with-consumer-surveys) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ## [Pitfalls of Not Conducting a Likelihood of Confusion Survey](https://blog.ams-litigation.com/pitfalls-of-omitting-likelihood-of-confusion-survey) Consumer surveys can be a powerful toolto prove or disprove likelihood of confusion inTTAB cases. A failure to conduct one may ultimately result in the Board, even with little to no evidence,... [read more →](https://blog.ams-litigation.com/pitfalls-of-omitting-likelihood-of-confusion-survey) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Proving Irreparable Harm with Consumer Surveys](https://blog.ams-litigation.com/proving-irreparable-harm-with-surveys) In a recent case, Puma sought a preliminary injunction against Forever 21, after the popular fashion retailer began producing an alleged knock-off of Puma’s Fenty Creeper sneaker, as well as the Fur... [read more →](https://blog.ams-litigation.com/proving-irreparable-harm-with-surveys) ## [Frequently Asked Questions about Trademark Surveys](https://blog.ams-litigation.com/faqs-about-trademark-surveys) AMS Survey Experts and researchers, answer a few questions from a recent webinar, [Surveys in Trademark Litigation](https://ams-litigation.com/webinars-on-demand/consumer-perception-surveys-in-false-advertising-matters/). [read more →](https://blog.ams-litigation.com/faqs-about-trademark-surveys) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Join Us in Boston for the INTA 2019 Annual Meeting](https://blog.ams-litigation.com/join-us-inta-2019) Come meet our litigation team during the [141st INTA Annual Meeting](https://www.inta.org/annualmeeting/pages/annualmeeting.aspx), hosted in our hometown of Boston, MA! Last year’s meeting was the largest to date, with over 9500 attendees from 140 countries. [read more →](https://blog.ams-litigation.com/join-us-inta-2019) [News](https://blog.ams-litigation.com/tag/news), [Conference](https://blog.ams-litigation.com/tag/conference) ## [What Makes a Survey for Litigation Successful?](https://blog.ams-litigation.com/what-makes-litigation-survey-successful) Surveys have become a routine form of evidence for courts in cases involving trademarks and deceptive advertising. Although it may appear simple to design a survey (don’t you simply write some... [read more →](https://blog.ams-litigation.com/what-makes-litigation-survey-successful) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [The Importance of Consumer Surveys in Establishing Secondary Meaning](https://blog.ams-litigation.com/the-importance-of-consumer-surveys-in-establishing-secondary-meaning) A trademark has acquired secondary meaning when it becomes recognized as a specific good or service originating from a single source. Trademarks that are considered to be merely descriptive of the... [read more →](https://blog.ams-litigation.com/the-importance-of-consumer-surveys-in-establishing-secondary-meaning) [Trademark](https://blog.ams-litigation.com/tag/trademark), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) Page 9 of 15 [7](https://blog.ams-litigation.com/page/7) [8](https://blog.ams-litigation.com/page/8) [9](https://blog.ams-litigation.com/page/9) [10](https://blog.ams-litigation.com/page/10) [11](https://blog.ams-litigation.com/page/11) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (20)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (20)](https://blog.ams-litigation.com/tag/false-advertising) - [Class Action/Class Certification (17)](https://blog.ams-litigation.com/tag/class-action) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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