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FAQs from the INTA 2018 Annual Meeting

AMS had a great time at the International Trademark Association’s 2018 Annual Meeting in Seattle, reuniting with friends and colleagues, and learning about the newest developments in trademark law. We’re looking forward to seeing everyone next year in our hometown of Boston and showing off our beautiful city.

In this blog post, we’d like to share some of the questions we were frequently asked at the INTA conference this year.

What makes AMS different from other companies that conduct surveys for litigation?

We have an extensive network of survey experts, some of whom are internal survey practitioners at AMS and others who are affiliated academics, all of whom have extensive experience testifying in deposition and at trial.

Our talented network of experts is supported by our equally impressive team of client service staff. The AMS team is comprised of a diverse and highly credentialed group of researchers and consultants. Our researchers and consultants have taught at renowned universities and worked at leading market research firms, global strategy consulting firms, and Fortune 500 companies. More importantly, the AMS team, unlike many other companies, has a singular focus on survey research for litigation matters. It’s what we do every day. Our team’s professional experience and academic credentials, along with a genuine understanding of research methodology, relevant case law, and the legal process, allow us to provide our clients with an unrivaled level of service, expertise, and support.

Does AMS conduct trademark surveys outside the United States?

We typically conduct trademark surveys only in the United States and Canada. However, we frequently conduct surveys on behalf of companies located outside the United States who seek entry into the US market and find themselves in a trademark dispute.

Is there a way to conduct an early case assessment without committing to a full survey?

Pilot testing is one cost effective approach that can be considered. To pilot test, the expert designs a survey to the same rigorous standards as the full survey, but then conducts a limited test for the purpose of obtaining preliminary results. Such results help determine the general direction of the findings that conducting a full survey would likely yield. This provides attorneys with the opportunity to conduct an early assessment of the case and allows them to decide whether to proceed with a full survey or not at that point. If the decision is made to proceed with the full survey, the pilot data become part of the full survey.

To learn more about conducting surveys for litigation, contact Jason Och today.

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Trademark

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