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AMS/Venable LLP Webinar: Consumer Surveys in Advertising Law

Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matteror just internal counseling. Yet, despite the...

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News, Webinar

Would a False Advertising Survey Have Carried “Weight”?

Dr. Pepper/Seven Up Inc. will not have to face a class-action lawsuit filed by a woman who claimed diet soda did not help her lose weight. In his Aug. 21 order, Judge William Orrick of the U.S....

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False Advertising

The Importance of Selecting a Proper Control

Consumer surveys for trademark infringement cases can be a powerful and persuasive piece of evidence. However, a failure to follow accepted survey standards opens up a survey to criticism which may...

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Likelihood of Confusion, Trademark

Fieldwork for Litigation Research: Laying the Foundation for Quality Data

By Angela McCue

An often overlooked but critical component of any survey conducted for litigation is field. Field is the phase of the study in which the data is collected that will be used for...

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FAQs from the INTA 2018 Annual Meeting

AMS had a great time at the International Trademark Association’s 2018 Annual Meeting in Seattle, reuniting with friends and colleagues, and learning about the newest developments in trademark law....

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Trademark

Meet the Expert: Jacqueline Chorn

As the third installment in our Meet the Experts Series, we'll be speaking to survey expert Jacqueline ChornJacqueline Chorn is a Senior Manager and Survey Expert in the Litigation Support practice

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Claim Substantiation, Trademark

Serial Podcast Denied Trademark Registration

Last month, Adnan Syed, whose murder charges are discussed in the popular podcast, “Serial”, was granted a new trial by the Maryland Court of Special Appeals. However, as is referenced in TCMA.com’s ...

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Genericness, Trademark

Meet the Expert: Brian Sowers

In the second installment of our Meet the Experts Series, we'll be speaking to survey expert Brian Sowers.

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Trademark

See you in Seattle during the INTA 2018 Annual Meeting

Applied Marketing Science (AMS) will be attending the INTA 140th Annual Meeting in scenic Seattle, WA, and we want to meet you! INTA is the world’s largest and most widely attended trademark event,...

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News, Conference

The Use of Consumer Surveys to Prove Irreparable Harm

 To secure a preliminary injunction in a trademark infringement action, the plaintiff must show both a likelihood of success on the merits and proof of irreparable harm. Although it used to be that...

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Trademark

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