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Meet the Expert: Steve Gaskin (Part 1)

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Conjoint Analysis

Conjoint Analysis Conducted by AMS Expert Steven P. Gaskin is Cited by a Judge for Its Proper Consideration of Market Factors when Calculating a Price Premium

On August 9, 2017, the Honorable John A. Kronstadt, United States District Judge in the United States District Court, Central District Of California, released a ruling on Defendants’ Motion To...

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Conjoint Analysis

AMS survey expert Dr. Geoffrey Fong provides key testimony in recent trademark infringement case

In Select Comfort Corporation v. Dires LLC (0:12-cv-02899-DWF-SER), the plaintiffs claimed that Dires used various Select Comfort trademarks including “Sleep Number” as part of a Google AdWords...

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Trademark

Data collection strategies for claim substantiation

As a follow-up to Part 1 of our claims webinar, “Make a Statement: Why Claim Substantiation Matters,” Jacqueline Chorn from Applied Marketing Science summarizes some of the factors you may want to...

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Claim Substantiation

Planning claim substantiation research? Tips for choosing claim language

As a follow-up to Part 1 of our claims webinar, “Make a Statement (PART 1): Why claim substantiation matters”, Jacqueline Chorn from Applied Marketing Science provides some pre-planning tips before...

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Sealed lips do not help prove likelihood of confusion in lip product case

One of the most widely used and accepted methods for establishing trademark infringement is to conduct a likelihood of confusion survey among the relevant consumer population. Survey evidence in...

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Likelihood of Confusion, Trademark

Dr. Robert Palmatier Affiliates with the AMS Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Robert Palmatier has affiliated with the firm’s Litigation Support practice.

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News

Applied Marketing Science's survey rebuttal is key in recent TTAB decision

In the recent TTAB decision (Omaha Steaks International, Inc. v. Greater Omaha Packing Co., Inc., Consolidated Opposition No. 91213527 and Cancellations Nos. 92059629 and 92059455), Applied Marketing...

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Trademark

Dr. Harry Lawless Has Affiliated with the Firm’s Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Harry Lawless has affiliated with the firm’s Litigation Support practice.

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Claim Substantiation, News

Why Claim Substantiation Matters

An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. Please join Applied Marketing Science (AMS) on November 7th, 2017 at 2 pm EST for a half-hour webinar where...

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Claim Substantiation

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