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See you in Seattle during the INTA 2018 Annual Meeting

Applied Marketing Science (AMS) will be attending the INTA 140th Annual Meeting in scenic Seattle, WA, and we want to meet you! INTA is the world’s largest and most widely attended trademark event,...

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News, Conference

The Use of Consumer Surveys to Prove Irreparable Harm

 To secure a preliminary injunction in a trademark infringement action, the plaintiff must show both a likelihood of success on the merits and proof of irreparable harm. Although it used to be that...

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Trademark

Meet the Expert: Steve Gaskin (Part 2)

A continuation of our Meet the Experts Series, Steve Gaskin answers questions regarding his experience and expertise in conjoint analysis. 

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Conjoint Analysis

Meet the Expert: Steve Gaskin (Part 1)

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Conjoint Analysis

Conjoint Analysis Conducted by AMS Expert Steven P. Gaskin is Cited by a Judge for Its Proper Consideration of Market Factors when Calculating a Price Premium

On August 9, 2017, the Honorable John A. Kronstadt, United States District Judge in the United States District Court, Central District Of California, released a ruling on Defendants’ Motion To...

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Conjoint Analysis

AMS survey expert Dr. Geoffrey Fong provides key testimony in recent trademark infringement case

In Select Comfort Corporation v. Dires LLC (0:12-cv-02899-DWF-SER), the plaintiffs claimed that Dires used various Select Comfort trademarks including “Sleep Number” as part of a Google AdWords...

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Trademark

Data collection strategies for claim substantiation

As a follow-up to Part 1 of our claims webinar, “Make a Statement: Why Claim Substantiation Matters,” Jacqueline Chorn from Applied Marketing Science summarizes some of the factors you may want to...

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Claim Substantiation

Planning claim substantiation research? Tips for choosing claim language

As a follow-up to Part 1 of our claims webinar, “Make a Statement (PART 1): Why claim substantiation matters”, Jacqueline Chorn from Applied Marketing Science provides some pre-planning tips before...

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Sealed lips do not help prove likelihood of confusion in lip product case

One of the most widely used and accepted methods for establishing trademark infringement is to conduct a likelihood of confusion survey among the relevant consumer population. Survey evidence in...

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Likelihood of Confusion, Trademark

Dr. Robert Palmatier Affiliates with the AMS Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Robert Palmatier has affiliated with the firm’s Litigation Support practice.

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News

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