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Data collection strategies for claim substantiation

As a follow-up to Part 1 of our claims webinar, “Make a Statement: Why Claim Substantiation Matters,” Jacqueline Chorn from Applied Marketing Science summarizes some of the factors you may want to...

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Planning claim substantiation research? Tips for choosing claim language

As a follow-up to Part 1 of our claims webinar, “Make a Statement (PART 1): Why claim substantiation matters”, Jacqueline Chorn from Applied Marketing Science provides some pre-planning tips before...

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Sealed lips do not help prove likelihood of confusion in lip product case

One of the most widely used and accepted methods for establishing trademark infringement is to conduct a likelihood of confusion survey among the relevant consumer population. Survey evidence in...

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Likelihood of Confusion, Trademark

Dr. Robert Palmatier Affiliates with the AMS Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Robert Palmatier has affiliated with the firm’s Litigation Support practice.

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News

Applied Marketing Science's survey rebuttal is key in recent TTAB decision

In the recent TTAB decision (Omaha Steaks International, Inc. v. Greater Omaha Packing Co., Inc., Consolidated Opposition No. 91213527 and Cancellations Nos. 92059629 and 92059455), Applied Marketing...

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Trademark

Dr. Harry Lawless Has Affiliated with the Firm’s Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Harry Lawless has affiliated with the firm’s Litigation Support practice.

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Claim Substantiation, News

Why Claim Substantiation Matters

An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. Please join Applied Marketing Science (AMS) on November 7th, 2017 at 2 pm EST for a half-hour webinar where...

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Claim Substantiation

Genericness survey cited as a basis for ruling that the Booking.com trademark is not generic

In the end, a consumer survey helped carry the day for Booking.com.

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Genericness, Trademark

Trademark dilution surveys: the senior user must first prove that its mark is famous

Before commissioning a trademark dilution survey, plaintiffs must first establish that its senior mark is famous. One of the most widely used and accepted methods for establishing fame is to conduct...

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Trademark

The importance of consumer surveys in deceptive advertising matters

Litigants in false advertising matters can often underestimate the impact of consumer surveys in proving or refuting allegations of deception. One example is Trex Co. v CPG International, two...

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Deceptive Advertising

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