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FAQs from the INTA 2018 Annual Meeting

AMS had a great time at the International Trademark Association’s 2018 Annual Meeting in Seattle, reuniting with friends and colleagues, and learning about the newest developments in trademark law....

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Trademark

Meet the Expert: Jacqueline Chorn

As the third installment in our Meet the Experts Series, we'll be speaking to survey expert Jacqueline ChornJacqueline Chorn is a Senior Manager and Survey Expert in the Litigation Support practice

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Claim Substantiation, Trademark

Serial Podcast Denied Trademark Registration

Last month, Adnan Syed, whose murder charges are discussed in the popular podcast, “Serial”, was granted a new trial by the Maryland Court of Special Appeals. However, as is referenced in TCMA.com’s ...

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Genericness, Trademark

Meet the Expert: Brian Sowers

In the second installment of our Meet the Experts Series, we'll be speaking to survey expert Brian Sowers.

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Trademark

See you in Seattle during the INTA 2018 Annual Meeting

Applied Marketing Science (AMS) will be attending the INTA 140th Annual Meeting in scenic Seattle, WA, and we want to meet you! INTA is the world’s largest and most widely attended trademark event,...

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News, Conference

The Use of Consumer Surveys to Prove Irreparable Harm

 To secure a preliminary injunction in a trademark infringement action, the plaintiff must show both a likelihood of success on the merits and proof of irreparable harm. Although it used to be that...

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Trademark

Meet the Expert: Steve Gaskin (Part 2)

A continuation of our Meet the Experts Series, Steve Gaskin answers questions regarding his experience and expertise in conjoint analysis. 

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Conjoint Analysis

Meet the Expert: Steve Gaskin (Part 1)

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Conjoint Analysis

Conjoint Analysis Conducted by AMS Expert Steven P. Gaskin is Cited by a Judge for Its Proper Consideration of Market Factors when Calculating a Price Premium

On August 9, 2017, the Honorable John A. Kronstadt, United States District Judge in the United States District Court, Central District Of California, released a ruling on Defendants’ Motion To...

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Conjoint Analysis

AMS survey expert Dr. Geoffrey Fong provides key testimony in recent trademark infringement case

In Select Comfort Corporation v. Dires LLC (0:12-cv-02899-DWF-SER), the plaintiffs claimed that Dires used various Select Comfort trademarks including “Sleep Number” as part of a Google AdWords...

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Trademark

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