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Judge Rules Conjoint Analysis Using Real-World Supply-Side Data Satisfies Daubert

Vicky Maldonado, et al. v. Apple, Inc., et al., Case No. 3:16-cv-04067-WHO, Order on Motion to Decertify Class and Exclude Expert Report, Ruling May 14, 2021  

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Conjoint Analysis

Class Certification Granted Against Rite Aid Corporation Based on Proposed AMS Conjoint Survey

Thomas Bailey v Rite Aid Corporation, Case No. 4:18-cv-06926 YGR, Class Certification Ruling April 28, 2021

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Class Action/Class Certification

Applied Marketing Science Sponsoring ABA IPL Spring Virtual Conference

Applied Marketing Science (AMS) will be sponsoring the ABA IPL Spring Virtual Conference, taking place April 7th through the 16th. Join our team for over 30 CLE programs, presentations by acclaimed...

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Conference

AMS Experts Discuss Key Issues in Lanham Act Surveys in IP Litigator Magazine

Consumer surveys can provide valuable empirical evidence in Lanham Act matters, class actions, and many other types of litigation. Sometimes survey may be the only way to obtain relevant evidence. ...

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Deceptive Advertising, Likelihood of Confusion, News, Trademark

Patricia Yanes Named a Principal of Applied Marketing Science, Inc.

Applied Marketing Science, Inc., a leading-edge market research and consulting firm, is pleased to announce that Patricia Yanes has been named a Principal in the firm, recognizing her as an emerging...

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Conjoint Analysis, News

Dr. Renée Richardson Gosline Has Affiliated with the AMS Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Renée Richardson Gosline has affiliated with the firm’s Litigation Support...

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News

AMS Names Jason Och Practice Lead, Overseeing Continued Growth of the Firm’s Litigation Support Business

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Principal Jason Och has been named Practice Lead of the firm’s Litigation...

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News

Frequently Asked Questions about Consumer Surveys used in Trademark Litigation

AMS Survey Expert, Brian Sowers, Associate Principal, Jacqueline A. Chorn, and Associate Principal, Marcello Santana, Esq., recently presented a webinar, Surveys in Trademark Litigation. In the...

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Trademark, Webinar

Surges in False Advertising Cases Related to COVID-19

The U.S. Food and Drug Administration (FDA), the Federal Trade Commission (FTC), and the National Advertising Division (NAD) have been warning companies to avoid making fraudulent claims or implying...

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Deceptive Advertising, False Advertising

AMS Offers Free CLE-Eligible Webinar on Use of Survey Evidence in Intellectual Property Litigation

Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising matters, class actions, and many other types of litigation....

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Deceptive Advertising, Class Action/Class Certification, Likelihood of Confusion, Trademark, False Advertising, Webinar

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