With his forthcoming book, Dr. Adam Alter,professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business, provides a guide for consumers...
In the latest edition of the Meet the Expert series, we’ll be speaking to Ms. Patricia Yanes, who has recently joined the Applied Marketing Science, Inc. (AMS) network of testifying survey experts....
Adidas America Inc. v. Thom Browne Inc., No. 1:21-cv-05615-JSR-RWL, SD of New York
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Tao Sun has joined the firm’s expanding network of testifying survey...
Deceptive Advertising, Class Action/Class Certification, News, Trademark
Applied Marketing Science, Inc. (AMS) is pleased to announce that Principal and Discrete-Choice Methodology Lead Patricia Yanes will be joining the firm’s expanding network of testifying survey...
Monster Energy Company v. BeastUp LLC, No. 2:17-cv-01605-KJM-JDP, ED of California
Strategic Partners, Inc. v. FIGS, Inc., Catherine (“Trina”) Spear, Heather Hasson; Case No. 2:19-cv-02286-JWH-KS (C.D. Cal.)
Applied Marketing Science (AMS) is a proud sponsor of the upcoming 2022 National Advertising Division annual conference, which will take place in Washington, D.C. from September 19th to the 20th. NAD...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that a recent court ruling marks a milestone in the use of conjoint analysis as a...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome newly affiliated expert Dr. Adam Alter, an authority on consumer behavior and...