--- title: Consumer Litigation Surveys for Complex Legal Matters Blog description: Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [AMS Continues Support of the National Advertising Division Conference as a 2026 Sponsor](https://blog.ams-litigation.com/ams-continues-support-of-the-national-advertising-division-conference-as-a-2026-sponsor) Applied Marketing Science, Inc. (AMS) is proud to return as a sponsor of the National Advertising Division (NAD) Annual Conference, *Ad Law in Motion.* This year’s conference will take place in New... [read more →](https://blog.ams-litigation.com/ams-continues-support-of-the-national-advertising-division-conference-as-a-2026-sponsor) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Conference](https://blog.ams-litigation.com/tag/conference), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [Brian Sowers Joins Norton Rose Fulbright Webinar: Navigating Survey Evidence in Consumer and IP Litigation](https://blog.ams-litigation.com/brian-sowers-norton-rose-fulbright-webinar-navigating-survey-evidence-in-consumer-and-ip-litigation) AMS Principal and Testifying Survey Expert Brian Sowers will be joining Jeff Margulies, Partner at Norton Rose Fulbright, and Felicia Boyd, Norton Rose Fulbright’s Head of Brands, United States, for... [read more →](https://blog.ams-litigation.com/brian-sowers-norton-rose-fulbright-webinar-navigating-survey-evidence-in-consumer-and-ip-litigation) [Trademark](https://blog.ams-litigation.com/tag/trademark), [Webinar](https://blog.ams-litigation.com/tag/webinar) ## [Watch Now: Consumer Surveys in IP and Trademark Litigation Webinar](https://blog.ams-litigation.com/watch-now-consumer-surveys-in-ip-and-trademark-litigation-webinar) [Brian Sowers](https://ams-litigation.com/survey-experts/brian-sowers/), Applied Marketing Science, Inc. (AMS) Survey Expert, and [Jared Kagan](https://www.debevoise.com/jaredkagan), counsel in Debevoise & Plimpton LLP’s Intellectual Property group, discussed the role of consumer surveys in... [read more →](https://blog.ams-litigation.com/watch-now-consumer-surveys-in-ip-and-trademark-litigation-webinar) [Trademark](https://blog.ams-litigation.com/tag/trademark), [Webinar](https://blog.ams-litigation.com/tag/webinar) ## [Court Denies Bayer’s Summary Judgment Motion, Credits Plaintiff’s Survey Evidence](https://blog.ams-litigation.com/court-denies-bayers-summary-judgment-motion-credits-plaintiffs-survey-evidence) In a significant ruling for consumer protection cases relying on survey evidence, the U.S. District Court for the Southern District of New York denied Bayer’s motion for partial summary judgment and... [read more →](https://blog.ams-litigation.com/court-denies-bayers-summary-judgment-motion-credits-plaintiffs-survey-evidence) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action) ## [AMS Welcomes New Affiliate Dr. Suneal Bedi, Conjoint Analysis and Consumer Behavior Expert](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-suneal-bedi-conjoint-analysis-and-consumer-behavior-expert) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome [Suneal Bedi, J.D., Ph.D.](https://ams-litigation.com/survey-experts/suneal-bedi/), an authority in consumer behavior and intellectual property,... [read more →](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-suneal-bedi-conjoint-analysis-and-consumer-behavior-expert) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [News](https://blog.ams-litigation.com/tag/news) ## [Court Upholds Survey-Based Damages Approach in O’Connor v. Ford Motor Co.](https://blog.ams-litigation.com/case-commentary-court-upholds-survey-based-damages-approach-in-oconnor-v.-ford-motor-co) In a recent class action decision for*O’Connor v. Ford Motor Co.,* Case No. 19-cv-5045, the U.S. District Court for the Northern District of Illinois delivered a significant win for the plaintiffs’... [read more →](https://blog.ams-litigation.com/case-commentary-court-upholds-survey-based-damages-approach-in-oconnor-v.-ford-motor-co) ## [AMS Survey Expert Brian Sowers and Debevoise & Plimpton Counsel Jared Kagan to Present CLE-Eligible Webinar on Consumer Surveys in IP and Trademark Litigation](https://blog.ams-litigation.com/brian-sowers-jared-kagan-cle-webinar-consumer-surveys-in-ip-and-trademark-litigation) [Brian Sowers,](https://ams-litigation.com/survey-experts/brian-sowers/)Applied Marketing Science, Inc. (AMS) Survey Expert, and [Jared Kagan](https://www.debevoise.com/jaredkagan), counsel in Debevoise & Plimpton LLP’s Intellectual Property group, will discuss the role of consumer surveys in... [read more →](https://blog.ams-litigation.com/brian-sowers-jared-kagan-cle-webinar-consumer-surveys-in-ip-and-trademark-litigation) [Trademark](https://blog.ams-litigation.com/tag/trademark), [Webinar](https://blog.ams-litigation.com/tag/webinar) ## [Thank You for Connecting with AMS at the 2026 ABA-IPL Spring Annual Meeting](https://blog.ams-litigation.com/thank-you-for-connecting-with-ams-at-the-2026-aba-ipl-spring-annual-meeting) Applied Marketing Science, Inc. (AMS) recently participated in the 2026 American Bar Association Intellectual Property Law Section Annual Meeting (IPLSPRING) at the Omni Hotel Shoreham in Washington,... [read more →](https://blog.ams-litigation.com/thank-you-for-connecting-with-ams-at-the-2026-aba-ipl-spring-annual-meeting) [Trademark](https://blog.ams-litigation.com/tag/trademark), [Conference](https://blog.ams-litigation.com/tag/conference) ## [AMS Sponsoring 2026 ABA-IPL Section Annual Meeting](https://blog.ams-litigation.com/ams-sponsoring-2026-aba-ipl-section-annual-meeting) Applied Marketing Science, Inc. (AMS) is a proud exhibiting sponsor of the 2026 American Bar Association Intellectual Property Law Section Annual Meeting (IPLSPRING). Taking place at the Omni Hotel... [read more →](https://blog.ams-litigation.com/ams-sponsoring-2026-aba-ipl-section-annual-meeting) [Patent Infringement](https://blog.ams-litigation.com/tag/patent-infringement), [Trademark](https://blog.ams-litigation.com/tag/trademark), [Conference](https://blog.ams-litigation.com/tag/conference) ## [Court Certifies Class in PFAS Pet Food Labeling Case Against Smucker](https://blog.ams-litigation.com/court-certifies-class-in-pfas-pet-food-labeling-case-against-smucker) *Jeruchim v. The J.M. Smucker Company, Case No. 22‑cv‑06913‑WHO, ND of California* [read more →](https://blog.ams-litigation.com/court-certifies-class-in-pfas-pet-food-labeling-case-against-smucker) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action) Page 1 of 15 [1](https://blog.ams-litigation.com/page/1) [2](https://blog.ams-litigation.com/page/2) [3](https://blog.ams-litigation.com/page/3) [4](https://blog.ams-litigation.com/page/4) [5](https://blog.ams-litigation.com/page/5) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (23)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (18)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (18)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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