--- title: Consumer Litigation Surveys for Complex Legal Matters Blog | Rachelyn Provencher (3) description: Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. (3) --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## Rachelyn Provencher ### Recent Posts ## [Sealed lips do not help prove likelihood of confusion in lip product case](https://blog.ams-litigation.com/likelihood-confusion-lip-product-case) One of the most widely used and accepted methods for establishing trademark infringement is to conduct a [likelihood of confusion survey](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) among the relevant consumer population. Survey evidence in... [read more →](https://blog.ams-litigation.com/likelihood-confusion-lip-product-case) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Applied Marketing Science's survey rebuttal is key in recent TTAB decision](https://blog.ams-litigation.com/ams-survey-rebuttal-is-key-in-recent-ttab-decision) In the recent TTAB decision ([Omaha Steaks International, Inc. v. Greater Omaha Packing Co., Inc.](http://ttabvue.uspto.gov/ttabvue/ttabvue-92059455-CAN-18.pdf), Consolidated Opposition No. 91213527 and Cancellations Nos. 92059629 and 92059455), Applied Marketing... [read more →](https://blog.ams-litigation.com/ams-survey-rebuttal-is-key-in-recent-ttab-decision) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Dr. Harry Lawless Has Affiliated with the Firm’s Litigation Support Practice](https://blog.ams-litigation.com/dr-lawless-ams-litigation-support) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that [Dr. Harry Lawless](https://ams-litigation.com/survey-experts/harry-lawless/) has affiliated with the firm’s Litigation Support practice. [read more →](https://blog.ams-litigation.com/dr-lawless-ams-litigation-support) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation), [News](https://blog.ams-litigation.com/tag/news) ## [Why Claim Substantiation Matters](https://blog.ams-litigation.com/claim-substantiation-matters) An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. Please join Applied Marketing Science (AMS) on November 7th, 2017 at 2 pm EST for a half-hour webinar where... [read more →](https://blog.ams-litigation.com/claim-substantiation-matters) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation) ## [Genericness survey cited as a basis for ruling that the Booking.com trademark is not generic](https://blog.ams-litigation.com/genericness-survey-cited-basis-ruling-booking-com-trademark-not-generic) In the end, a consumer survey helped carry the day for Booking.com. [read more →](https://blog.ams-litigation.com/genericness-survey-cited-basis-ruling-booking-com-trademark-not-generic) [Genericness](https://blog.ams-litigation.com/tag/genericness), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [The importance of consumer surveys in deceptive advertising matters](https://blog.ams-litigation.com/consumer-surveys-deceptive-advertising-matters) Litigants in false advertising matters can often underestimate the impact of consumer surveys in proving or refuting allegations of deception. One example is *Trex Co. v CPG International*, two... [read more →](https://blog.ams-litigation.com/consumer-surveys-deceptive-advertising-matters) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising) ## [The importance of survey evidence to establish secondary meaning and likelihood of confusion](https://blog.ams-litigation.com/importance-survey-evidence-establish-secondary-meaning) In *Milk Street Cafe, Inc. vs. CPK Media, LLC*, the plaintiffs claimed that their “Milk Street Cafe” trademark had acquired secondary meaning and that CPK’s use of the “Christopher Kimball’s Milk... [read more →](https://blog.ams-litigation.com/importance-survey-evidence-establish-secondary-meaning) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Miami federal judge approves class action settlement based on AMS conjoint analysis survey](https://blog.ams-litigation.com/class-action-settlement-conjoint-analysis-survey) July 24, 2017 [read more →](https://blog.ams-litigation.com/class-action-settlement-conjoint-analysis-survey) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis), [News](https://blog.ams-litigation.com/tag/news) ## [Advertising claims: Claims Substantiation and Consumer Perception – Part 2](https://blog.ams-litigation.com/claims-substantiation-consumer-perception) Last week, we offered tips on how to take consumer perception into account when planning [claim substantiation research](http://ams-litigation.com/services/claim-substantiation-surveys/) to evaluate support for your advertising claims. Today, we continue the... [read more →](https://blog.ams-litigation.com/claims-substantiation-consumer-perception) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation) ## [Advertising Claims: Claims Substantiation and Consumer Perception](https://blog.ams-litigation.com/claims-substantiation-perception-tips) When planning [claim substantiation](http://ams-litigation.com/services/claim-substantiation-surveys/) research to evaluate support for a new advertising claim, it’s important to look beyond “literal" claim substantiation and also consider the messages that consumers... [read more →](https://blog.ams-litigation.com/claims-substantiation-perception-tips) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation) Page 3 of 4 [1](https://blog.ams-litigation.com/author/rachelyn-provencher/page/1) [2](https://blog.ams-litigation.com/author/rachelyn-provencher/page/2) [3](https://blog.ams-litigation.com/author/rachelyn-provencher/page/3) [4](https://blog.ams-litigation.com/author/rachelyn-provencher/page/4) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (19)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (19)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. You may unsubscribe at any time. ### Recent Posts ### Contact Us Applied Marketing Science 78 Blanchard Road, Suite 203 Burlington MA 01803   Phone: [781.250.6300](callto://17812506300) Email: [litigation@ams-inc.com](mailto:litigation@ams-inc.com) [AMS Corporate Site](http://www.ams-inc.com) ©2023 Applied Marketing Science, Inc. | [Sitemap](https://ams-litigation.com/sitemap_index.xml) | [Terms of Use](https://ams-litigation.com/terms-of-use/) | [Privacy Policy](https://ams-litigation.com/privacy-policy) - -