As a follow-up to our webinar, “Survey Evidence in Intellectual Property (and other) Litigation,” Applied Marketing Science answers a few questions about surveys for intellectual property cases.
Rachelyn Provencher
Recent Posts
The American Marketing Association (AMA) recently ranked Dr. Ravi Dhar, a survey research expert affiliated with Applied Marketing Science, Inc., as the second-most productive marketing scholar of...
In re: Devi Khoday And Danise Townsend v. Symantec Corp. and Digital River, Inc., Civil No. 11-180 (JRT/TNL) , Class Certification Ruling March 19, 2015
In re: Dial Complete Marketing MDL Case No. 11-md-2263-SM and Sales Practices Litigation ALL CASES Opinion No. 2017 DNH 051 dated March 27, 2017
In re: LENOVO ADWARE LITIGATION Case No. 5:15-md-02624-RMW, Class Certification Ruling Oct. 27, 2016
Recently in the Middle District of Florida (8:15-cv-00990-SDM-TGW), United States District Judge Steven D. Merryday granted the motion for summary judgment by defendant Barker Boatworks, LLC, after...
Daubert, Likelihood of Confusion, Survey Rebuttal Critique, Trademark
The Ninth Circuit recently upheld the certification of a consumer class alleging that “all natural” labels on ConAgra's Wesson cooking oil misled customers who were concerned about genetically...
On Wednesday, Nov. 8, 2016, Erasmus University celebrated its 103rd Dies Natalis (anniversary celebrations) with the theme “Consumer Behaviour in the Digital Economy.”
WALTHAM, MA, July 5, 2016 – Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. David Stewart has affiliated with the firm’s...