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AMS Announces New Survey Research Expert Affiliate

WALTHAM, MA, July 5, 2016 – Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. David Stewart has affiliated with the firm’s Litigation Support practice.

Dr. Stewart is the President’s Professor of Marketing and Business Law in the College of Business Administration at Loyola Marymount University in Los Angeles, California. He has previously held tenured faculty positions and administrative roles at Vanderbilt University, the University of Southern California, and the University of California, Riverside. Dr. Stewart’s research focuses on market analysis, consumer behavior, market definition and structure, branding, marketing communication, marketing research and marketing management, and he has offered testimony in these areas as well as deceptive advertising and intellectual property. Dr. Stewart holds an M.A. in general experimental psychology and a Ph.D. in personality psychology from Baylor University.

“We are very excited to welcome Dr. Stewart as an affiliated expert with AMS,” said Brian Sowers, a principal at AMS and leader of the firm’s Litigation Support practice. “Dr. Stewart brings a diverse set of skills and expertise to our practice, and adds exceptional value in developing analyses and opinions across a variety of cases.

AMS collaborates with a network of survey research experts who have expertise in areas such as consumer behavior, social psychology, advertising, branding, marketing strategy, economics, content analysis and other related areas. Experts design and conduct surveys to analyze consumer behavior in litigation—including trademark and trade-dress infringement, deceptive advertising, patent infringement and damage calculations, class action and antitrust claims—and testify in both deposition and at trial.

For additional information on AMS Litigation Support services, please send inquiries to or contact Brian Sowers at (781) 250-6313.

Applied Marketing Science (AMS) provides market research and consulting to improve product and service innovation and deliver expert witness testimony in business litigation. Established in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of services to meet client needs and specializes in developing customized solutions for each situation. For more information, please visit