On Wednesday, Nov. 8, 2016, Erasmus University celebrated its 103rd Dies Natalis (anniversary celebrations) with the theme “Consumer Behaviour in the Digital Economy.”
On this occasion, Applied Marketing Science (AMS) Co-Founder and Kirin Professor of Marketing at M.I.T.’s Sloan School of Management Dr. John Hauser received an honorary doctorate for his outstanding contributions to marketing research and his key role in the founding of marketing science as a discipline. During the ceremony, he was lauded as a role model for all of the market scientists at the Erasmus School of Economics.
In his speech, Dr. Hauser discussed the development of marketing science and the direction it is headed today. Dr. Hauser, a coauthor of two textbooks and one of the founders of Marketing Science, spoke about ‘machine learning’ as the new frontier of combining machines and humans to truly understand what consumers want in new products.
Dr. Hauser was honored alongside Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. Prior awardees of the prestigious celebration include Erasmus School of Economics Professor Steven Levitt, a well known American economist known for his best-selling book Freakonomics (2005) and Daniel Kahneman, a Nobel Memorial Prize recipient in economics.