--- title: Consumer Litigation Surveys for Complex Legal Matters Blog | Rachelyn Provencher (2) description: Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. (2) --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## Rachelyn Provencher ### Recent Posts ## [Would a False Advertising Survey Have Carried “Weight”?](https://blog.ams-litigation.com/would-a-false-advertising-survey-have-carried-weight) Dr. Pepper/Seven Up Inc. will not have to face a class-action lawsuit filed by a woman who claimed diet soda did not help her lose weight. In his Aug. 21 order, Judge William Orrick of the U.S.... [read more →](https://blog.ams-litigation.com/would-a-false-advertising-survey-have-carried-weight) [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [The Importance of Selecting a Proper Control](https://blog.ams-litigation.com/the-importance-of-selecting-proper-control) Consumer surveysfor trademark infringement cases can be a powerful and persuasive piece of evidence.However, a failure to follow accepted survey standards opens up a survey to criticism which may... [read more →](https://blog.ams-litigation.com/the-importance-of-selecting-proper-control) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [FAQs from the INTA 2018 Annual Meeting](https://blog.ams-litigation.com/faqs-from-the-inta-2018-annual-meeting) AMS had a great time at the [International Trademark Association’s 2018 Annual Meeting in Seattle](https://www.inta.org/2018Annual/Pages/Home.aspx), reuniting with friends and colleagues, and learning about the newest developments in trademark law.... [read more →](https://blog.ams-litigation.com/faqs-from-the-inta-2018-annual-meeting) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Meet the Expert: Jacqueline Chorn](https://blog.ams-litigation.com/meet-the-expert-jacqueline-chorn) As the third installment in our Meet the Experts Series, we'll be speaking to survey expert Jacqueline Chorn. Jacqueline Chorn is a Senior Manager and Survey Expert in the Litigation Support practice [read more →](https://blog.ams-litigation.com/meet-the-expert-jacqueline-chorn) [Claim Substantiation](https://blog.ams-litigation.com/tag/claim-substantiation), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Meet the Expert: Brian Sowers](https://blog.ams-litigation.com/meet-the-expert-brian-sowers) In the second installment of our Meet the Experts Series, we'll be speaking to survey expert Brian Sowers. [read more →](https://blog.ams-litigation.com/meet-the-expert-brian-sowers) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [See you in Seattle during the INTA 2018 Annual Meeting](https://blog.ams-litigation.com/inta-2018) Applied Marketing Science (AMS) will be attending the **INTA 140th Annual** **Meeting** in scenic Seattle, WA, and we want to meet you! [INTA](https://www.inta.org/2018Annual/Pages/Home.aspx) is the world’s largest and most widely attended trademark event,... [read more →](https://blog.ams-litigation.com/inta-2018) [News](https://blog.ams-litigation.com/tag/news), [Conference](https://blog.ams-litigation.com/tag/conference) ## [Meet the Expert: Steve Gaskin (Part 2)](https://blog.ams-litigation.com/meet-the-expert-steve-gaskin-part-2) A continuation of our Meet the Experts Series, Steve Gaskin answers questions regarding his experience and expertise in conjoint analysis.  [read more →](https://blog.ams-litigation.com/meet-the-expert-steve-gaskin-part-2) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Meet the Expert: Steve Gaskin (Part 1)](https://blog.ams-litigation.com/meet-the-expert-steve-gaskin-part-1) [read more →](https://blog.ams-litigation.com/meet-the-expert-steve-gaskin-part-1) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Conjoint Analysis Conducted by AMS Expert Steven P. Gaskin is Cited by a Judge for Its Proper Consideration of Market Factors when Calculating a Price Premium](https://blog.ams-litigation.com/steve-gaskin-conjoint-analysis-cited) On August 9, 2017, the Honorable John A. Kronstadt, United States District Judge in the United States District Court, Central District Of California, released a ruling on Defendants’ Motion To... [read more →](https://blog.ams-litigation.com/steve-gaskin-conjoint-analysis-cited) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [AMS survey expert Dr. Geoffrey Fong provides key testimony in recent trademark infringement case](https://blog.ams-litigation.com/geoffrey-fong-trademark-case) In *Select Comfort Corporation v. Dires LLC (0:12-cv-02899-DWF-SER)*, the plaintiffs claimed that Dires used various Select Comfort trademarks including “Sleep Number” as part of a Google AdWords... [read more →](https://blog.ams-litigation.com/geoffrey-fong-trademark-case) [Trademark](https://blog.ams-litigation.com/tag/trademark) Page 2 of 4 [1](https://blog.ams-litigation.com/author/rachelyn-provencher/page/1) [2](https://blog.ams-litigation.com/author/rachelyn-provencher/page/2) [3](https://blog.ams-litigation.com/author/rachelyn-provencher/page/3) [4](https://blog.ams-litigation.com/author/rachelyn-provencher/page/4) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (19)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (19)](https://blog.ams-litigation.com/tag/false-advertising) - [Likelihood of Confusion (17)](https://blog.ams-litigation.com/tag/likelihood-of-confusion) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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