Consumer surveysfor trademark infringement cases can be a powerful and persuasive piece of evidence.However, a failure to follow accepted survey standards opens up a survey to criticism which may...
Rachelyn Provencher
Recent Posts
AMS had a great time at the International Trademark Association’s 2018 Annual Meeting in Seattle, reuniting with friends and colleagues, and learning about the newest developments in trademark law....
As the third installment in our Meet the Experts Series, we'll be speaking to survey expert Jacqueline Chorn. Jacqueline Chorn is a Senior Manager and Survey Expert in the Litigation Support practice
In the second installment of our Meet the Experts Series, we'll be speaking to survey expert Brian Sowers.
Applied Marketing Science (AMS) will be attending the INTA 140th Annual Meeting in scenic Seattle, WA, and we want to meet you! INTA is the world’s largest and most widely attended trademark event,...
A continuation of our Meet the Experts Series, Steve Gaskin answers questions regarding his experience and expertise in conjoint analysis.
On August 9, 2017, the Honorable John A. Kronstadt, United States District Judge in the United States District Court, Central District Of California, released a ruling on Defendants’ Motion To...
In Select Comfort Corporation v. Dires LLC (0:12-cv-02899-DWF-SER), the plaintiffs claimed that Dires used various Select Comfort trademarks including “Sleep Number” as part of a Google AdWords...
One of the most widely used and accepted methods for establishing trademark infringement is to conduct a likelihood of confusion survey among the relevant consumer population. Survey evidence in...