--- title: Applied Marketing Science's survey rebuttal is key in recent TTAB decision description: Robert Klein provided rebuttal testimony on behalf of Greater Omaha Packing that identified the flaws in the survey proffered by Omaha Steaks. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) - » - Applied Marketing Science's survey rebuttal is key in recent TTAB decision # Applied Marketing Science's survey rebuttal is key in recent TTAB decision In the recent TTAB decision ([Omaha Steaks International, Inc. v. Greater Omaha Packing Co., Inc.](http://ttabvue.uspto.gov/ttabvue/ttabvue-92059455-CAN-18.pdf), Consolidated Opposition No. 91213527 and Cancellations Nos. 92059629 and 92059455), Applied Marketing Science, Inc. Chairman Robert Klein provided rebuttal testimony on behalf of Greater Omaha Packing that identified the flaws in the survey proffered by Omaha Steaks. The opinion by Judge Jyll Taylor agreed with Mr. Klein’s key criticism and found that the plaintiff’s survey “is entitled to little probative value because it is fundamentally flawed.” Greater Omaha Packing was represented by Stephen Samuels of Samuels & Hiebert LLC of Boston, MA. Our trademark experts are experienced in conducting consumer surveys for litigation and have a strong understanding of the legal standards for [survey research](https://ams-litigation.com/services/trademark-surveys/) in both Lanham Act litigation as well as TTAB proceedings. Applied Marketing Science (AMS) provides market research, consulting and expert insight for innovation and litigation. Our Litigation Support practice conducts market surveys related to consumer perceptions, behaviors and experience in trademark, deceptive advertising, patent damages, class action, and many other types of litigation. For more information about AMS Litigation Support services please contact Jason Och at [joch@ams-inc.com](mailto:joch@ams-inc.com). 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You may unsubscribe at any time. ### Recent Posts ### Contact Us Applied Marketing Science 78 Blanchard Road, Suite 203 Burlington MA 01803   Phone: [781.250.6300](callto://17812506300) Email: [litigation@ams-inc.com](mailto:litigation@ams-inc.com) [AMS Corporate Site](http://www.ams-inc.com) ©2023 Applied Marketing Science, Inc. | [Sitemap](https://ams-litigation.com/sitemap_index.xml) | [Terms of Use](https://ams-litigation.com/terms-of-use/) | [Privacy Policy](https://ams-litigation.com/privacy-policy) - - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Rachelyn Provencher", "url" : "https://blog.ams-litigation.com/author/rachelyn-provencher" }, "datePublished" : "2017-10-20T18:19:54.000Z", "headline" : "Applied Marketing Science's survey rebuttal is key in recent TTAB decision", "mainEntityOfPage" : { "@id" : "https://blog.ams-litigation.com/ams-survey-rebuttal-is-key-in-recent-ttab-decision", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.ams-litigation.com/hubfs/Applied-Marketing-Science-Litigation-Survey-Experts-2.jpg" }, "name" : "Applied Marketing Science" } } ```