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Dr. Robert Palmatier Affiliates with the AMS Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Robert Palmatier has affiliated with the firm’s Litigation Support practice.

Dr. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. He founded and serves as the research director of the University’s Center of Sales and Marketing Strategy. He has served as an expert witness in matters related to patent infringement and contract disputes. Dr. Palmatier’s research interests focus on marketing strategy, relationship marketing, customer loyalty, marketing channels, and sales management. His research has appeared in leading journals, including Journal of Marketing Research, Journal of Marketing (where he is area editor), and Journal of Academy of Marketing Science (where he is Editor-in-Chief). He earned his B.S. and M.S. in electrical engineering from Georgia Institute of Technology, as well as an MBA from Georgia State University and a Ph.D. from the University of Missouri.

“We are thrilled to welcome Dr. Palmatier as an affiliated expert with AMS,” said Brian Sowers, a principal at AMS and leader of the firm’s Litigation Support practice. “He brings a unique perspective in business-to-business and business-to-consumer marketing that deepens the expertise we offer our clients, particularly those in the high-tech industry.”

AMS collaborates with a network of survey research experts who have expertise in areas such as consumer behavior, social psychology, advertising, branding, marketing strategy, economics, content analysis and other related areas. Experts design and conduct surveys to analyze consumer behavior in litigation—including trademark and trade-dress infringement, deceptive advertising, claim substantiation, patent infringement and damage calculations, class action and antitrust claims—and testify in both deposition and at trial.

For additional information on AMS Litigation Support services, please send inquiries to or contact Jason Och at (781) 250-6317.

Applied Marketing Science (AMS) provides market research and consulting to improve product and service innovation and deliver expert witness testimony in business litigation. Established in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of services to meet client needs and specializes in developing customized solutions for each situation. For more information, please visit