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Juli Lin

Recent Posts

AMS Sponsoring 2024 National Advertising Division Conference

Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming National Advertising Division (NAD) Annual Conference, Charting the Global Future of Ad Law, which will take place at The...

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Deceptive Advertising, Conference, False Advertising

How Conjoint Analysis Can be Used as a Basis for Damages Calculations in Class Action Litigation: View the Updated Resource from AMS

Applied Marketing Science, Inc. (AMS) is pleased to share our recently updated conjoint analysis resource. Conjoint analysis is a survey technique and discrete-choice model used in market research to...

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Class Action/Class Certification, Conjoint Analysis

Trademark Surveys, AI, and Lobsters: Thank You for Joining AMS at the 2024 INTA Annual Meeting

Applied Marketing Science, Inc. (AMS) recently participated in the 2024 International Trademark Association (INTA) Annual Meeting in Atlanta, Georgia, as an exhibitor and sponsor. AMS Principal and...

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Genericness, Likelihood of Confusion, Patent Infringement, Trademark, Conference, False Advertising, Secondary Meaning

Meet the AMS Litigation Support Team at the 2024 INTA Annual Meeting

Alongside participating as a supporting sponsor of the 2024 International Trademark Association (INTA) Annual Meeting, Applied Marketing Science, Inc. (AMS) will be exhibiting in the Innovation...

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Trademark, Conference

Join AMS at the 2024 International Trademark Association (INTA) Annual Meeting

Applied Marketing Science, Inc. (AMS) is proud to participate in the upcoming 2024 International Trademark Association (INTA) Annual Meeting, which will take place at the Georgia World Congress...

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Trademark, Conference

AMS Survey Expert Brian Sowers Selected to Serve on INTA Trademark Reporter Committee

Applied Marketing Science, Inc. (AMS) is proud to announce that Principal and Litigation Survey Expert Brian Sowers has been selected to serve on The Trademark Reporter Committee at International...

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News, Trademark

AMS Presenting Session on Dark Patterns at 2023 ANA Masters of Advertising Law Conference

Applied Marketing Science, Inc. (AMS) will be shining a light on "dark patterns" at the 2023 Association of National Advertisers (ANA) Masters of Advertising Law Conference, taking place in Orlando,...

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Deceptive Advertising, Conference, False Advertising

AMS Survey Key to Resolving Turf Dispute

Upmann Sanchez Turf and Landscape dba US Turf v US Turf, LLC, Case No. 2:21-CV-1749 JCM (DJA)

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Trademark, Secondary Meaning

Webinar Recording Available for “Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation”

Applied Marketing Science, Inc. (AMS) recently hosted a webinar, "Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation,” which is now available on demand so you can...

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Conjoint Analysis, Webinar

AMS Sponsoring 2023 National Advertising Division Conference

Applied Marketing Science, Inc. (AMS) is a proud sponsor of the upcoming 2023 National Advertising Division (NAD) annual conference, which will take place in Philadelphia, PA, from September 19th to...

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Deceptive Advertising, Conference, False Advertising

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