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Juli Lin

Recent Posts

AMS Principals to Share Research Expertise in BakerHostetler CLE Webinar on Consumer Perception Surveys

Principal and Testifying Survey Expert Brian M. Sowers and Principal and Assistant Practice Lead Amanda Ford of Applied Marketing Science’s Litigation Support practice will be sharing their survey...

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Deceptive Advertising, False Advertising, Webinar

Meet Senior Members of the AMS Litigation Support Practice at the 2025 INTA Annual Meeting

Applied Marketing Science, Inc. (AMS) is looking forward to the upcoming 2025 International Trademark Association (INTA) Annual Meeting taking place in San Diego from May 17–21. 

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Trademark, Conference

Join AMS at the 2025 International Trademark Association (INTA) Annual Meeting

Applied Marketing Science, Inc. (AMS) is proud to participate in the upcoming 2025 International Trademark Association (INTA) Annual Meeting, which will take place at the San Diego Convention Center...

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Trademark, Conference

AMS Survey Expert Brian Sowers to Participate in Trademark Litigation Panel at the Boston Intellectual Property Law Association Symposium

Applied Marketing Science, Inc. (AMS) is pleased to announce that Principal and Testifying Survey Expert Brian M. Sowers will be participating in a panel discussion as part of the upcoming Boston ...

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Trademark, Conference

AMS survey secures historic false advertising verdict for Guardant Health, Inc.

Case: Guardant Health, Inc. v Natera, Inc. Case No. 3:21-cv-04062, ND of California

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Deceptive Advertising, False Advertising

AMS Announces Amanda T. Bulian, MBA, as Testifying Expert, Specializing in Surveys for Trademark Infringement and False Advertising Matters

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Senior Manager Amanda T. Bulian has joined the firm’s expanding network of...

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Deceptive Advertising, Class Action/Class Certification, Genericness, Likelihood of Confusion, News, Trademark, False Advertising, Secondary Meaning

Amanda Ford Named as a Principal of Applied Marketing Science, Inc.

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Amanda Ford has been named a principal of AMS, recognizing her distinguished...

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News

Insights from the 2024 National Advertising Division Conference

Applied Marketing Science, Inc. (AMS) recently attended, and was a proud sponsor of, the 2024 National Advertising Division (NAD) Conference in New York City, Charting the Global Future of Ad Law.

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Deceptive Advertising, Conference, False Advertising

Dr. Mendizábal Martell Receives Award from Alma Mater and Is Nominated for WIRe MRX Diversity Champion Award

Applied Marketing Science, Inc. (AMS) is excited to announce that Raquel Mendizábal Martell, Ph.D., Manager in the Litigation Support Practice at AMS, is a recipient of Hope College’s 10 Under 10...

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News

AMS Survey Expert Brian Sowers and Wolf Greenfield Shareholder John Strand to Present CLE-Eligible Webinar on the Role of Consumer Surveys in IP Litigation

Applied Marketing Science, Inc. (AMS) Survey Expert Brian Sowers and John Strand, a shareholder in Wolf, Greenfield & Sacks, P.C.’s Trademark & Copyright Practice, will discuss the role of consumer...

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Deceptive Advertising, Genericness, Likelihood of Confusion, Trademark, False Advertising, Webinar, Secondary Meaning

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