The Ninth Circuit's decision in Rusoff v. The Happy Group, Inc. offers a simple reminder for litigants in consumer deception cases: survey evidence is only as valuable as its ability to support the...
Rachelyn Provencher
Recent Posts
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that a recent court ruling marks a milestone in the use of conjoint analysis as a...
Come and virtually meet the Applied Marketing Science (AMS) litigation support team at the world’s premier intellectual property (IP) event, the INTA 2021 Annual Meeting Virtual+. The 2021 Annual...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Juanjuan Zhang has affiliated with the firm’s Litigation Support practice.
Applied Marketing Science (AMS) is proud to announce that Brian Sowers and Jacqueline A. Chorn, Ph.D. have both been recently selected to serve on committees for the International Trademark...
In the recent case, Combe Incorporated v. Dr. August Wolff GmbH & Co. KG Arzneimittel, Civil Action No. 1:17-cv-00935 (E.D. Va. May 23, 2019), the U.S. District Court for the Eastern District of...
A trademark has acquired secondary meaning when it becomes recognized as a specific good or service originating from a single source. Trademarks that are considered to be merely descriptive of the...
If a proposed trademark or service mark is not inherently distinctive, it may be registered on the Principal Register only upon proof of acquired distinctiveness, or "secondary meaning." In order to...
AMS Survey Experts, Jacqueline Chorn and Brian Sowers, answer a few questions from their recent webinar "Consumer Perception Surveys in False Advertising Matters".
Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or just internal counseling. Yet, despite the...