AMS Survey Experts and researchers, answer a few questions from a recent webinar, Surveys in Trademark Litigation.
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Come meet our litigation team during the 141st INTA Annual Meeting, hosted in our hometown of Boston, MA! Last year’s meeting was the largest to date, with over 9500 attendees from 140 countries.
Surveys have become a routine form of evidence for courts in cases involving trademarks and deceptive advertising. Although it may appear simple to design a survey (don’t you simply write some...
Dear Friends,
2019 is a notable year for AMS, as we will mark the 30thanniversary of our founding. As we celebrate this milestone, it is worth reflecting on all that we have achievedand our hopes...
A recent decision by a California court sheds light on the value of proposing conjoint analysis to support a damages model in class certification.
As a follow-up to our webinar, Applied Marketing Science answers a few questions about offering field support for litigation research.
By Angela McCue
An often overlooked but critical component of any survey conducted for litigation is field. Field is the phase of the study in which the data is collected that will be used for...
Last month, Adnan Syed, whose murder charges are discussed in the popular podcast, “Serial”, was granted a new trial by the Maryland Court of Special Appeals. However, as is referenced in TCMA.com’s ...
To secure a preliminary injunction in a trademark infringement action, the plaintiff must show both a likelihood of success on the merits and proof of irreparable harm. Although it used to be that...
As a follow-up to Part 1 of our claims webinar, “Make a Statement: Why Claim Substantiation Matters,” Applied Marketing Science's team of survey researchers summarizes some of the factors you may...