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Dr. Harry Lawless Has Affiliated with the Firm’s Litigation Support Practice

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Harry Lawless has affiliated with the firm’s Litigation Support practice.

Dr. Lawless is a Professor Emeritus in Food Science at Cornell University. He is an expert in sensory evaluation of foods and consumer products, sensory test methods and statistical evaluation of sensory and consumer data, and flavor science. He has served as a testifying expert on a variety of cases involving advertising claims substantiation, and co-authored the widely-adopted textbook, Sensory Evaluation of Foods. Dr. Lawless serves on the editorial boards of leading food and sensory science journals, was a member of the American Society for Testing and Materials (ASTM) and is a founding sponsor of the Society of Sensory Professionals. Dr. Lawless received his B.A. in psychology, with distinction, from Yale University and his M.Sc and Ph.D from Brown University.

“We are very excited to welcome Dr. Lawless as an affiliated expert with AMS,” said Brian Sowers, a principal at AMS and leader of the firm’s Litigation Support practice. “Dr. Lawless brings new expertise to our claims substantiation practice and we look forward to his continued contribution to the success of our clients.”

AMS collaborates with a network of survey research experts who have expertise in areas such as consumer behavior, social psychology, advertising, branding, marketing strategy, economics, content analysis and other related areas. Experts design and conduct surveys to analyze consumer behavior in litigation—including trademark and trade-dress infringement, deceptive advertising, patent infringement and damage calculations, class action and antitrust claims—and testify in both deposition and at trial.

For additional information on AMS Litigation Support services, please send inquiries to or contact Jason Och (781) 250-6317.

About Applied Marketing Science
Applied Marketing Science (AMS) provides market research and consulting to improve product and service innovation and deliver expert witness testimony in business litigation. Established in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of services to meet client needs and specializes in developing customized solutions for each situation. For more information, please visit

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